مطالب

The aim of this study was to analyze the impact of organizational learning and marketing metrics on the marketing performance in the Elon Plast Company of Kermanshah province. It is a functional purpose study with descriptive – survey method. The statistical population includes 100 employees of Elon Plast Company in Kermanshah province. A sample of 80 people was chosen using Cochran formula. Data were collected through organizational learning questionnaire of Nife (2001); marketing metrics of Nazari and Akbari (2015) and marketing performance questionnaire of Nazari and Akbari (2015). The validity (content, convergent, divergent) and reliability (factor loading, composite Reliability coefficient, and Cronbach’s alpha coefficient) of questionnaires indicated that the measurement tools are of good reliability and validity. The results of the research by SMART-PLS software and using t test statistics and path coefficients (β) showed that organizational learning has strong, direct and significant impact on marketing metrics and marketing metrics have strong, direct and significant impact on the marketing performance. Also, organizational learning has strong, direct, indirect and significant impact on the marketing performance. On the other hand, marketing metrics can play the mediating role in the relationship between organizational learning on marketing performance. On the other hand, organizational learning can improve the positive effect that marketing metrics have on the marketing performance as a moderating variable.

Architecture education has social, interpersonal and ethical aspects. The role of narration and storytelling as a pedagogical tool in clarification of academic subjects has been argued by researchers.Architecture is a multidisciplinary field of study that draws on the arts, science and social sciences. The aim in educating architects is seen as developing the imaginative, conceptual and practical skills necessary for students to identify human needs and aspirations, and to be able to meet or express these in space and form. Donald Schon asserts that these defining of abilities can be called ‘thinking like an architect’. It would be students’ capacity to see unfamiliar situations as familiar ones, and bring their past experience to bear on the unique case. In the educational process, the main focus not only on the assessment, but also in the process of learning during the lecture[1]. The importance of this matter is so that it can be observed in families. Changes in technology, human resources, information technology and changes in consumer preferences, has changed perceptions of manpower required education and skills. Due to increasing importance of vocational training school for girls and the need for quality improvement and evaluation, participation and their role in these changes can be very effective but this partnership in comparison with its true position, is still low and negligible. This study examined documentary and scientific aspects of obstacles and strength points and methods of improving quality of teaching in the Conservatories. So we tried to develop a systematic framework for evaluating Conservatory in Tehran, in order to help resolve this need and with its preliminary implementation, while identifying condition of target Conservatory community, will provide condition of comprehensive evaluation for other technical training institutions so that with knowledge of strengths and weaknesses points and obstacles can improve quality of training centers. The present research, is descriptive and functional that evaluate the state through the questionnaire that has been developed with regard to objectives of the Conservatory training of Tehran, identify the current status, obstacles and also utilizes information obtained from interviews of teachers and experts in this sector in four fields educational, personal, social, economic and four levels of “high, medium, low and very low”. Due to gathered information and analysis by SPSS obstacles have been reported high extent that finally guidelines and recommendations in order to quality improvement of current situation is presented.

The strategic map of Iran’s immediate neighborhood will change dramatically following the landmark nuclear deal between Iran and the P5+1. Given the tremendous geo-strategic stakes involved, Iran has already begun to explore greater opportunities for economic and security cooperation in the region. This has implications for both India and Pakistan, which are tied to Iran strategically, but bitterly opposed to each other. Per the realist prescription of international relations, survival in an anarchic world requires all states to adopt the certain rational behavior, such as power maximization and balancing strategies. Depending to a large extent on their worldviews, all state leaders translate their perceptions of the locational advantages and vulnerabilities into geopolitical strategies. Iran is preparing itself for a wider and internationally legitimized regional role in which it can act pragmatically to enhance its reputation and take advantage of commercial opportunities wherever it finds them. The peoples of India and Iran, two ancient neighboring civilizations, have enjoyed close historical links through the ages. They had a common homeland and share a common linguistic and racial past. Over the several millennia, they interacted an enriched each other in the fields of language, religion, arts, food, ideologically, academically, and culturally and other traditions. Today the two countries enjoy warm, friendly relations and cooperate in a wide range of fields.