محمدسعید کیانی

Purpose: The purpose of this study was to investigate the dimensions of brand impact on sports, economic and professional experts, managers and experts in Kermanshah province. Method: This is a descriptive-survey research. The statistical population consisted of 120 experts, managers and experts in sport and economic in Kermanshah province who were selected by random sampling. In this study, 87 experts including experts, managers and experts in two fields of sport and economics completed a researcher-made questionnaire assessing the dimensions of sport brand effectiveness. The measurement tool was a questionnaire of sport brand management whose reliability and validity were tested for this research. The Cronbach's alpha value for all factors is 7 or higher, indicating the appropriateness of the questions posed to assess each of the dimensions affecting sport brand management. SPSS software version 20 was used for data analysis. The results of the tests showed that all four sectors (managerial, economic, cultural and social) influenced sport brand management. Results: Finally, the overall summary of the tests shows that social media management brand with a mean of 3.09 and cultural management factor with a mean of 1.82 have the highest and lowest priority in influencing sport brand, respectively. Conclusions: The research results show that the social sector of the brand has a higher priority and microeconomic and macroeconomic indicators should be recognized.

Purpose: This study was conducted to present the model of the effect of comprehensive quality management on job satisfaction, affective commitment and organizational citizenship behavior in the Ministry of Sports and Youth. Method: The statistical population of this study includes all employees of the Ministry of Sports and Youth, using simple random sampling, 253 of them were selected as statistical samples. The tools used in this study included Hartline and Farrell's job satisfaction questionnaires (1996); Moda et al. (1979) emotional commitment questionnaire; The Organizational Citizen Behavior Questionnaire of Teper et al. (2004) and the Comprehensive Quality Management Questionnaire of Zhang et al. (2000), whose formal content, and structural validity have been confirmed. Also in a study, questionnaires were distributed among 30 employees of the Ministry of Sports and Youth, using Cronbach's alpha, reliability of organizational citizen behavior questionnaires, job satisfaction, emotional commitment questionnaire and comprehensive quality management questionnaire. 0.81, 0.73, 0.75 and 0.76, respectively. To analyze the data, descriptive and inferential statistics (Pearson correlation coefficient, and structural equation model) were used in SPSS and LISREL software at a significance level of P <0.05. Results: The results show that total quality management has a positive and significant effect on emotional commitment (β = 0.67), job satisfaction (β = 0.61) and organizational citizenship behavior (β = 0.85). The results also shows that job satisfaction had a positive and significant effect on organizational citizenship behavior (β = 0.52) and emotional commitment (β = 0.75) and organizational citizenship behavior also had an effect on emotional commitment (β = 0.54). It has a positive and significant effect. Conclusions: Therefore, staff managers in the field of Warsaw should emphasize the presentation of these principles in order to increase productivity in the country's sports. It is suggested that the special method of evaluation of managers of the Ministry of Sports and Youth be designed based on quality awards and that the best managers be identified and encouraged in this regard every year.

Sports venues and complexes are among the most important sports venues in the community. For this reason, these places should be planned according to aesthetic and technical characteristics. It's not enough to just exercise. The main purpose of the present study was to investigate the relationship between aesthetic dimensions and customer loyalty of gyms and a case study of Ardabil city.The method of this research is descriptive survey, in terms of practical purpose and is done in the field. The statistical population of this study consists of all visitors to Ardabil sports halls. The method used to sample this research is that due to the possibility of access to all these sports halls in Ardabil city, and in these places, the choice of customers was random, which was selected using Morgan's table of 384 people. . In order to collect the required data, Razavi et al.'s (2011) aesthetic dimensions questionnaire and Randall's customer loyalty questionnaire (2005) were used. The results showed that the dimensions of color, light, harmony, form, space and environment are effective in customer loyalty to sports venues and there is a significant relationship between aesthetic aesthetics and customer loyalty to sports venues (P <0.05) and direct existence. And with the improvement of the aesthetic dimension in sports venues, customer loyalty to sports venues will increase.

The aim of this study was to investigate the relationship between perfectionism and competitive anxiety of group and individual athletes.For this purpose,400 group and individual athletes who according to the coaches were or are able to participate in competitions were selected by stratified random sampling and the demographic characteristics questionnaire,perfectionism scale in the athlete Dan et al correlation results showed that in group athletes there was a positive and significant correlation between excessive worry about mistakes with competitive anxiety (r = 0.19),a positive and significant correlation between perceived coach pressure and competitive anxiety (= 0.24). r)and there is a positive and significant correlation between perfectionism and competitive anxiety (r = 0.26).But there was nosignificant correlation between personal standards and perceived parental pressure with competitive anxiety. Also,the correlation results showed that in individual athletes, there was a positive correlation between personal standards and competitive anxiety (r = 0.22),between excessive concern about Mistakes with competitive anxiety positive and significant correlation (r = 0.17),positive and significant correlation between perceived coach pressure with competitive anxiety (r=0.205) and positive and significant correlation between perfectionism with competitive anxiety (21 /0 = r) exists. But there was no significant correlation between perceived parental pressure and competitive anxiety.

Objective: The purpose of this research is The effect of media tourism and sports diplomacy on product brands. Methodology: This is a correlational study and the statistical population of this study is PhD students in sports in Iran. Based on Morgan's table, 150 Individuals were selected by random method. In order to achieve the research goals, a comprehensive list of sports indicators was prepared and adjusted and a researcher - made questionnaire was developed. The validity of the questionnaire was confirmed by 15 sports management professors and their reliability was in a preliminary study with 30 subjects and Cronbach's alpha was calculated to be 0.909 . Descriptive and inferential statistical methods such as exploratory factor analysis, and confirmatory factor analysis were used to analyze the data using SPSS and LISREL software. Results: The results showed that the main variables have eight general dimensions of sport tourism, sport diplomacy, sports investment, sporting-cultural, sports exports, sports people-sports, sports achievements and media sports, and has a total of 50 indicators. Conclusion: According to the results of the research and the identified indicators, the proposed model is a suitable theoretical model for sport indicators affecting the brand of the country.

Purpose: The examination, investigating and relationship between costs, benefit and attachment to the environment by mediating behavioral attitudes among sports tourists. Method: The population of the study consisted of all sports spectators of 27th Fajr Open and Esteghlal vs. Tractor rematch from 15th Persian Gulf Pro League. According to Kukran formula sample size was equal to 722 persons. 920 questionnaires distributed among population that 722 questionnaires were analyzed. In order to collect data a self-made questionnaire was used which it's validity confirmed by 5 sports teachers of Razi and Tehran university and variables reliability was calculated by using Cronbach's alpha coefficient which was equal to 0.89. Data analysis done by using the descriptive and inferential statistics include Kolmogorov–Smirnov, Pearson correlation, path analysis of structural equations, Regression and also AMOS-21 and SPSS-22. The results showed that environmental communication should be formed within the right framework, encourage people to Environmentally Responsible Behavior through a bonus is not necessarily effective and doesn't encourage sports spectator. Results: Result showed that spectators display more cooperation through targeting for enjoyment and are sensitive toward any perceived cost in the implementation of Environmentally Responsible Behavior. The result also showed if cooperation with Environmental Management System doesn't take too much time and totally doesn't interfere with their enjoyment of watching match, they will support it automatically. The results also suggest the need to design efficient equipment to ensure ease of use and as a result reducing the perceived cost associated with Environmentally Responsible Behavior. Conclusions: Sports event owners can encourage spectators to do the Environmentally Responsible Behavior by connecting with them and also induce this fact to spectators that associate with the event can assist them to experience higher quality events in the future.

Today, competition to improve the quality of services is recognized as a critical strategic issue for sports venues. The purpose of this study is to determine the impact of service quality on improving loyal behaviors. (A case study of customers of wrestling sports complexes in Kermanshah province). The research method was descriptive-correlational and was conducted in the field. The study's statistical population was the customers of wrestling halls in Kermanshah province. In this study, 450 people were considered as the statistical sample of the study by random cluster sampling. Bonajsui's (2012) Research Work Questionnaire was used to measure research variables. Univariate and multivariate regression and the Friedman test were used to analyze the data. The regression test results showed that the service quality variable has a predictive power of about 18% of the variance of communication quality. Furthermore, the results showed that the variables of personnel responsiveness, reliability, and trust in personnel could be significant predictors of the communication quality component. Also, the results showed that the variable of communication quality could be a significant predictor for the components of loyal behavior, word of mouth, purchasing desire, and dissatisfaction. The study's results showed that the quality of services affects the quality of communication. According to the results, the responsiveness of the complex staff, reliability, and trust in the personnel have a positive effect on the quality. At the same time, no relationship was found between the tangibles and empathy components with the relationship's quality. According to the results, improving the quality of services in sports complexes and the quality of customer relations are the main factors in the occurrence of loyal customer behaviors and their reappearance in the future.

SUBJECT AND OBJECTIVES : The current research was carried out with the aim of designing a strategic model of sports leisure management and its function in the human life with a combined approach. METHOD AND FINDING : In terms of practical purpose, the present research was a combination of sequential exploratory and survey collection methods. The statistical community in the qualitative section includes members of the scientific team of sports sciences and specialists in leisure time and strategic planning; these people were selected for qualitative interviews in the research topic (22 interviews with 22 people and continued until theoretical saturation). The statistical population of the quantitative part includes the experts of the Ministry of Sports and the youth of Iran. The results of the analysis of the qualitative data obtained from the interview, the paradigmatic model of the strategic plan of sports leisure with an emphasis on the Iranian model in the form of six dimensions.In the designed model, the support of managers, acceptance of employees, team participation and organizational culture are considered as causal factors in the strategic plan of sports leisure time with an emphasis on the Iranian model, which provide the reasons for the success of the strategic plan. In the quantitative part, it was also determined that all 6 main components of the research have a suitable fit, so the research model has a sufficient fit. CONCLUSION : Considering that the basic problem of youth and teenagers is the identity gap and its product is fascination and self-loss in front of the invading western culture, this determines their lifestyle, which is far from the Islamic lifestyle. Therefore, the basic strategy in Leisure Time is to create an identity; Because, cultural invasion attacks values in a special way and puts them under its influence.

Purpose : The purpose of conducting research was the effect of information and new technologies in attracting customers to sports venues in Kermanshah province. Method : According to the official statistics of the medical board, about 40,000 people are mentioned in the province's sports statistics community. The present research is applied research that is descriptive in terms of strategy and survey in terms of implementation. Data collection was done by field method and through a questionnaire. The statistical population was all customers of sports facilities in Kermanshah province. Based on Cochran's formula, 560 people were selected as a statistical sample. To collect information, Moghimi's (2010) mixed marketing questionnaires were adapted, and information technology and attracting research-made customers were used. The structural equation path analysis method was used to analyze the findings. Findings : Findings indicate that the fit of the structural model of t-coefficients for all research relationships greater than 1.96 can be confirmed by the appropriateness of the fit of the structural equation model. Conclusion : In general, it can be acknowledged that the combination of marketing and the use of information technology directly affects the process of attracting customers to sports venues, so it is recommended that managers use these strategies to highlight the competitive advantages of sports venues through the use of space. Put physical and virtual on the agenda.