سعید عامری

Notwithstanding the growing number of research on many aspects of audiovisual translation, cross-cultural pragmatics has remained under-investigated in audiovisual translation. The purpose of this paper is to examine the translation of general extenders—such as and stuff (like that) and or something in Persian dubbing and non-professional subtitling. Positioned at the crossroads of the pragmatics of fiction and audiovisual translation, the analysis presented in this article draws upon past research on English and Persian general extenders, as well as the models for translating general extenders. In doing so, this study follows a corpus-based approach, using both qualitative and quantitative approaches to identify translation patterns of general extenders by dubbing translators and fansubbers in Iran. A corpus of twelve English films from different genres, along with their Persian dubbing and non-professional subtitling, was compiled for the investigation. Overall findings suggest that non-professional subtitlers followed a literal and sourced-oriented approach to translation, resulting in a more direct translation of general extenders. In contrast, the dubbing team (i.e., translator and dubbing director) tended to edit out these pragmatic issues in their translations; therefore, many general extenders were deleted in the translation. This was partly because the translation for dubbing has to be synchronized, resulting in some omissions and partly because the dubbing team paid less attention to these elements. Additionally, other strategies, such as substitution or explicitation were infrequently used in both dubbing and non-professional subtitling. The paper concludes by discussing limitations and offering opportunities for future research.

With the explosive expansion of digital content in the present media landscape where almost every aspect of our lives is intertwined with the online interconnected spaces, extramural English—otherwise known as informal learning of English—has gained remarkable popularity among the youth, most notably the digital native generation or the tech-savvy. Informal learning of English in general, and extramural English in particular, occur outside of classroom settings—be it online and in real life—through learner-initiated activities. Notable examples of such activities include, among other things, watching films and TV shows, listening to songs, or playing video games (Sundqvist, 2024). Indeed, (online) informal learning of English, as Lee and Lee (2021) and Jurkovič (2019) note, consists of self-directed activities in digital settings, often driven by personal interests and undertaken independently, without teacher supervision. Typically, users engage in these activities without the explicit intention of improving their L2 skills. On this ground, the legitimacy of researching informal contact with English is rooted in a confluence of various factors, including contemporary communication practices, the evolving nature of language learning and the proliferation of free and user-friendly online resources and technologies worldwide.

Acknowledging translator’s agency, the present research argues what remains relatively under-explored in translation studies is how translators’ demographics and professional background closely interacts with their decision-making when it comes to book selection criteria. Therefore, this quantitative research examines whether professional factors of, among other things, translation experience, educational degree, significantly affect translators’ selection criteria for book translation in contemporary Iran. Based on a snowball sampling method, 248 professional translators answered a self-report questionnaire, which collected their professional data and measured their preferences based on a range of book selection criteria, including socio-cognitive considerations, externally driven motivations, success guarantee factors, translators’ authority and agency, internally driven motivations and publishers’ authority and agency. Results indicated that only translators’ educational background, experience, and field of study significantly predicted their book selection criteria. Further, their educational degree affected their book selection criteria, such as externally driven motivations, publishers’ authority and agency, success guarantee factors.

The remarkable popularity and success of foreign feature films and television series as a source of entertainment cannot be disputed. The emergence of amateur subtitling communities has led to dramatic changes in individuals’ viewing habits and styles as fansubbers offer an ideal opportunity for people to access international audiovisual materials, especially in dubbing countries like Iran. However, empirical research on audience viewing preferences and habits in terms of audiovisual translation is scarce. To bridge the gap, over 1200 Iranian viewers filled in an online questionnaire. The results suggest the emergence of new habits and preferences as proportionately more Iranians nowadays access international films and TV series with Persian subtitles, at least among young adults. Also, a small number of the respondents prefer to watch foreign films and programs dubbed. Additionally, there was a weak interplay between viewers’ English proficiency and their tendency towards watching dubbed or subtitled programs, and national TV channels do not appear to be the primary entertainment source when it comes to international cinematic products. Understanding viewers’ preferences and viewing styles forges possible future paths for the translation industry to cater for the needs of individuals with different viewing styles and needs.