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ادبیات اقتصاد تاریخ تربیت بدنی جغرافیا حقوق روانشناسی زبان شناسی علم اطلاعات و دانش‌شناسی علوم اجتماعی علوم اسلامی علوم انسانی علوم تربیتی علوم سیاسی فلسفه و منطق مدیریت مطالعات زنان هنر و معماری
صنعت و تجارت کتاب علوم اطلاع رسانی علوم کتابداری کتاب کتابخانه ها کتابخانه ها(به طور عام) کتابخانه های الکترونیکی مراکز اطلاع رسانی
انواع منابع الکترونیکی فهرست نویسی منابع اطلاعاتی الکترونیکی کتابخانه های دیجیتالی کتابخانه های مجازی کتابخانه های هیبریدی
تبادل اطلاعات در کتابخانه های دیجیتالی رابط کاربر در کتابخانه های دیجیتالی کاربران کتابداران در کتابخانه های دیجیتالی مجموعه سازی کتابخانه های دیجیتالی مدیریت کتابخانه های دیجیتالی نرم افزارهای کتابخانه های دیجیتالی همکاری های بین کتابخانه ای در کتابخانه های دیجیتالی
ترتیب بر اساس: جدیدترینپربازدید‌ترین
فیلتر های جستجو: فیلتری انتخاب نشده است.
نمایش ۲۰۱ تا ۲۲۰ مورد از کل ۲۲۸ مورد.
۲۰۱.

Evaluation of Persian Coronavirus Apps Using MARS(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۲, No. ۳, Summer & Autumn ۲۰۲۱ 143 - 164

کلید واژه ها: Coronavirus Apps Mobile Applications COVID-19 MARS

حوزه های تخصصی:
تعداد بازدید : ۴۶ تعداد دانلود : ۳۳
Background: The rapid growth of COVID-19 disease in recent days has led to the rapid development of mobile health applications. Objective: This study aims to evaluate the quality of applications which provide information related to Coronavirus in Iran. Method: A systematic search has been conducted in Cafebazaar (Iranian app store) between May-October 2020. The Mobile Application Ranking Scale (MARS) is used to evaluate mobile applications and includes 23 items. Result: After limiting Apps to the criteria specified in the systematic search, 13 mobile applications were downloaded from Bazaar Cafe, which have been evaluated in terms of functionality, engagement, aesthetics, information, and subjectivity. In general, the Apps analyzed in this article are in poor condition in terms of quality. The highest rated app is Mask (2.69) and the lowest score is for Corona (Statistics, video, map) (1.47). Conclusion: The findings of this study showed that coronavirus applications designed in Iran are not in a favorable position in terms of MARS indicators. The lowest average was related to the information indicator. This shows that there is no professionalism in designing applications and it is necessary to pay special attention to evidence-based information in designing self-care and prevention programs of COVID-19.
۲۰۲.

A STUDY ON KNOWLEDGE ACCESS DISTRIBUTION TOOLS AND TECHNOLOGY(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۲, No. ۲, Winter & Spring ۲۰۲۱

کلید واژه ها: Knowledge access distribution tools Knowledge Management knowledge access distribution knowledge sharing culture

حوزه های تخصصی:
تعداد بازدید : ۴۶
The purpose of this study is to research factors associated with knowledge distribution that managers can leverage to ensure a strong innovation management process and successfully deliver technological innovations to the intended consumer. These approaches have strengths and weaknesses of their own about technological advances, user's reception, adaptability, and success rate within the real intelligence of generating knowledge. The learning of data access distribution- how an individual/ the organization obtains access to any individual's own and other knowledge-has emerged as a key research area from a broad and deep field of study on technology transfer and innovation, and more recently from the sector of strategic management. Increasingly, knowledge access sharing research has moved to an organizational learning perspective. Indeed, experience and research suggest that successful knowledge access sharing involves extended learning processes and not simply communication processes, as ideas associated with development and innovation need. This paper provides basic concepts of data access distribution and its means of realization
۲۰۳.

Evaluation of COVID-19 Spread Effect on the Commercial Instagram Posts using ANN: A Case Study on The Holy Shrine in Mashhad, Iran(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۲, No. ۳, Summer & Autumn ۲۰۲۱ 63 - 97

کلید واژه ها: social media Classification Coronavirus word embedding Artificial Intelligence

حوزه های تخصصی:
تعداد بازدید : ۴۵ تعداد دانلود : ۳۱
The widespread deployment of social media has helped researchers access an enormous amount of data in various domains, including the the COVID-19 pandemic. This study draws on a heuristic approach to classify Commercial Instagram Posts (CIPs) and explores how the businesses around the Holy Shrine were impacted by the pandemic. Two datasets of Instagram posts (one gathered data from March 14th to April 10th, 2020, when Holy Shrine and nearby shops were closed, and one extracted data from the same period in 2019), two word embedding models – aimed at vectorizing associated caption of each post, and two neural networks – multi-layer perceptron and convolutional neural network – were employed to classify CIPs in 2019. Among the scenarios defined for the 2019 CIPs classification, the results revealed that the combination of MLP and CBoW achieved the best performance, which was then used for the 2020 CIPs classification. It was found out that the fraction of CIPs to total Instagram posts has increased from 5.58% in 2019 to 8.08% in 2020, meaning that business owners were using Instagram to increase their sales and continue their commercial activities to compensate for the closure of their stores during the pandemic. Moreover, the portion of non-commercial Instagram posts (NCIPs) in total posts has decreased from 94.42% in 2019 to 91.92% in 2020, implying the fact that since the Holy Shrine was closed, Mashhad residents and tourists could not visit it and take photos to post on their Instagram accounts.
۲۰۴.

The Perception of Iranian Teachers on Online Teaching Using Digital Carrier During the COVID-19 Pandemic(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۱, No. ۱, Summer & Autumn ۲۰۲۰ 109 - 126

کلید واژه ها: COVID-19 online classes distance teaching teachers’ perceptions Iran

حوزه های تخصصی:
تعداد بازدید : ۴۲ تعداد دانلود : ۳۴
Purpose: School closures in Iran during the COVID-19 pandemic have caused a movement wave to hold classes online. Although, there had been some online classes for some courses, online teaching, and learning for students and school teachers have been an unprecedented experience; consequently, most teachers and students have a limited experience with it. This paper examines the Perception of Iranian Teachers on Distance Teaching during the COVID-19 pandemic Methodology: The research method was a descriptive survey. Data was collected through an online questionnaire with 5 questions, involving 214 participants from schools in Iran. Findings: The findings show it has been the first experience with online classes for most teachers and Creating content for online classes and low levels of teacher's pedagogical digital competence are of the most significant challenges for teachers. Conclusion: Along with these alternations, it has been felt the need for instructional strategies, technological readiness to implement online learning, and teacher training courses with regard to modern technologies, as well as changes in national curricula must be made to increase flexibility and technological readiness.
۲۰۵.

Providing Digital Marketing Model for Online Business Branding(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۳, No.۴, Winter & Spring ۲۰۲۲ 274 - 296

کلید واژه ها: Digital Marketing branding Online Business Mixed Method

حوزه های تخصصی:
تعداد بازدید : ۴۲ تعداد دانلود : ۳۴
Purpose : Considering the competitive space of online businesses, branding would be the key element for achieving a competitive advantage. This study aimed at providing a digital marketing model for online business branding. Method : This was a fundamental study in terms of objective, which was conducted by using the mixed method based on deductive-inductive reasoning. Moreover, the identified indicators were validated by using the Fuzzy Delphi Method (FDM). Data analysis was done through MaxQDA and Matlab software within qualitative and quantitative phases, respectively. Findings : The main categories of the study included marketing strategy, personalization, website design, consumer interaction, product features. Digital branding is at the center of the analytical model with dynamic interaction with four categories mentioned above. The website should be designed flexibly to provide customers with a personalization option. Furthermore, the product/service mix must be based on innovation. Conclusion : The needs and expectations of customers should also be found through interaction with customers. Finally, business management was obtained through marketing strategies.
۲۰۶.

Handbook of Research on Digital Content Management and Development in Modern Libraries by Thanuskodi, S.(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۲, No. ۲, Winter & Spring ۲۰۲۱ 233 - 243

کلید واژه ها: Digital Content Management Development libraries research

حوزه های تخصصی:
تعداد بازدید : ۴۱ تعداد دانلود : ۳۶
Libraries have long been involved in content management due to their mission and task, but with the advent of the digital age, this content has changed from print to digital. Digital content management is related to storing, organizing, indexing and monitoring digital content used by an organization. Digital content can take many forms, including text files, documents, graphics, images, animations, and audio and video files. This book is a handbook consisting of 15 chapters in the field of research on digital content management and development in libraries, elaborating on various areas such as: Consortia, Digital Libraries, Digital Resource Management, EResources, Information Retrieval, Knowledge Management, Open Access, Repositories, RFID Technology. Even so, in this book, the research topics mentioned have not been studied in depth. In my opinion, considering the thematic importance of the book, it would be better to address newer research topics such as cloud computing, artificial intelligence, digital twins, virtual reality, research data management, etc. It is suggested that a new collection consisting of the chapters of the proposed areas be compiled.
۲۰۷.

Information Seeking Behavior of School Students in Delhi:A Comparative Study(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۳, No. ۵, Summer & Fall ۲۰۲۲ 12 - 25

کلید واژه ها: Information seeking behavior electronic resources Government schools Private Schools students

حوزه های تخصصی:
تعداد بازدید : ۴۱ تعداد دانلود : ۳۱
Purpose: The study attempts to understand the information-seeking behavior of school students of Delhi.  Method: It included sources for initiation resources, preferred language, the method used to search information resources, time spent on e- search, etc. The data for the study was collected from nine schools comprising of three government schools and six private schools. The sampling method in the sample selection was closed with the help of the stratified random sampling method. The SPSS (Statistical Package for Social Science-version24) was used to transform and analyze the data with applied statistical techniques such as Mann-Whitney U Test and Chi-Square test for proportions and content analysis.  Findings: Results of the analysis revealed that printed information material is more preferred than electronic information material for both government and private school students. The students use electronic information resources more for recreational purposes than for academic purposes, however, a significant difference in the use of E-resources was observed between government and private school students. Government school students, as well as private school students, were found to prefer and use mobile phones for searching information over other electronic gadgets such as laptops, tablets, etc. however use of Laptops, Kindle and Tablets were found to be significantly higher in private school students in comparison to government school students.  Conclusion: Government school students preferred Hindi as a language for information resources whereas Private school students preferred English language information sources. It was found from the study that the information-seeking behavior of Government and Private school students varied significantly.
۲۰۸.

Studying "Bounce Rate" and "Average Visit Duration" on the Iranian University Library Websites: Correlation Analysis(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۲, No. ۲, Winter & Spring ۲۰۲۱ 171 - 183

کلید واژه ها: Web Visibility User Engagement University Library Search Engine Optimization (SEO)

حوزه های تخصصی:
تعداد بازدید : ۴۰ تعداد دانلود : ۳۶
Purpose: Nowadays, average visit duration through the university library websites and bounce rate of the web users, are two important factors from the standpoint of Google Search Engine Optimization (SEO). The main objective of this paper is to study the two mentioned factors in Iranian university library websites and interactive relationship analysis between them. Method: This study opted for the webometrics approach. The research community was 42 library websites of Iranian governmental universities affiliated with the ministry of science, except Payam- Noor and Farhangian. These mentioned websites were analyzed by the descriptive and analytical survey methods. The data had been extracted by the "Similarweb" analytical tool (3 months: January to March 2020). Three software, "SPSS22", "Excel" and "LibreOfficeCalc", were used for data analysis. Findings: The lowest (best) bounce rates from the library website were observed in the websites of the Central Library of Allameh Tabatabai University and the Digital Library of the University of Guilan, respectively. The highest (best) "average visit duration", was observed in the digital library websites of Isfahan university of technology and the university of Tehran, respectively. Conclusion: The "bounce rate" of members of the research community has been observed between 13% and 100%. Also, "average visit duration" has been seen from 0 to 300 seconds. Iranian university library websites from the standpoint, two factors that impacted Google SEO, have been seen in the weak level. A significant inversely correlation was obtained between "Bounce Rate" and "Average Visit Duration" in 42 Iranian governmental university library websites with an amount of 0.6.
۲۰۹.

An Analytical Approach to Categorize Knowledge Organization Systems (KOSs) in Digital Content Engineering and Management(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۲, No. ۲, Winter & Spring ۲۰۲۱ 39 - 48
حوزه های تخصصی:
تعداد بازدید : ۴۱ تعداد دانلود : ۳۰
Purpose: The principal purpose of the present article is to analyze the technical mechanisms and the categorization procedure of thesaurus, ontology, and their types in storage and retrieval of digital and non-digital content. The types of knowledge organization systems (KOSs) which are addressed in this article are Roget’s thesaurus, thesauri, Micro, Macro and Meta thesaurus, ontologies, and lower, middle, or upper-level ontologies. The study attempts to demonstrate categorization the procedure through determining the position of KOSs in the context of data, information, and knowledge (DIK) by explaining their engineering mechanisms such as data, information, and knowledge engineering in content storage and retrieval, especially digital content. Method: The research method relies on documented and historical methodology. Findings: As ontologies have taken the highest position amidst KOSs in making digital resources available in a web based environment, it is suggested that Iran and other developing countries use the capacities and capabilities of ontologies, especially in the development of national ontologies, in order to construct their knowledge-based infrastructure and system to achieve high performance in digital content engineering and management.
۲۱۰.

Clustering of the Iranian Asthma and allergy specialists'''' clinical information-seeking behavior by Neural network analysis(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۲, No. ۳, Summer & Autumn ۲۰۲۱ 99 - 113

کلید واژه ها: Clustering Clinical Information Seeking Behavior Cohesion Self Organized Neural Network Asthma & Allergy Research Institute (IAARI) Iran

حوزه های تخصصی:
تعداد بازدید : ۴۰
Introduction: The aim of this study was to determine the information retrieval and information therapy behavior of Asthma and allergy specialists in the country, based on cohonen self-organized neural network model. Methods: The methodology of the present study, which is an applied study in terms of purpose, has been done by descriptive-survey method using neural network technique. The tool of this research is a researcher-made questionnaire that was distributed among a sample of people in the community (149 people). After collecting the data, the neural network was selected for data clustering and using MATLAB software, Asthma and allergy specialists were clustered based on the main components of the research. Then, by removing each of the main sub-components of the research, the most effective and least effective option in their information-seeking behavior in working with information resources in this specialized field was determined. Results: The most effective component in clustering information barriers, was "lack of time due to workload" and the least was "distance of libraries and information centers". About information retrieval skills, the most effective component is " knowing what keywords to use when searching the Internet, and to be familiar with synonyms and terms related to the information I need." Conclusion: By studying the clustering of information behaviors resulting from the information needs of Asthma and allergy specialists, their needs are recognized, and this is one of the measures that provides the basis for effective research, appropriate findings and ,consequently, informational decision-making for those involved in this field.
۲۱۱.

A Study of Open Source Softwares Used for Creating a Digital Library(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۱, No. ۱, Summer & Autumn ۲۰۲۰ 163 - 175

کلید واژه ها: Open Source Digital Library Software E-prints Greenstone Digital Library Software (GSDL) DSpace ETC

حوزه های تخصصی:
تعداد بازدید : ۴۰ تعداد دانلود : ۲۵
Explosion of information and the continuous necessitate for its effective dissemination to the appropriate users at the right time have created a dilemma for the libraries. It’s become enormously complicated to competently handle and manage the ever-growing volume of digital information and accommodate to the knowledge needs of the users. To solve these problems, libraries are converting their useful resources into digital form and trying to place it on the websites for information sharing. Digital Libraries help the users to access an organized and coherent repository of knowledge and information regardless of their physical location and time and various remote location. The learners can be networked through computers, laptop, mobile and other devices to make a virtual library. Digital Library Software is an important requirement for the creation of a digital library. Various open-source digital library software is available today to serve this purpose. An attempt has been made in this article to explain various kind of Open Source Digital Library Software.
۲۱۲.

Online Learning Initiatives and Its Effects on Teaching-Learning Process During the Covid-19 Pandemic(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۱, No. ۱, Summer & Autumn ۲۰۲۰ 85 - 108

کلید واژه ها: Online-learning Teaching -learning process Learners

حوزه های تخصصی:
تعداد بازدید : ۳۹ تعداد دانلود : ۲۴
Introduction: Online learning is a technologically facilitated learning process using web sites, personal computers (PCs), tablet, cell phones, learning management system (LMS), televisions (TVs), radios, computers, mobile phone, laptop, desktop etc. from a remote distance. Online learning has changed the learning experience for many learners. Rather than sitting on traditional classroom and taking notes, learners are taking advantage of online classes and other forms of online learning. Online learning allows the widespread distribution of electronic learning materials to many learners simultaneously anywhere and anytime from a remote location. Materials and Methods: This is a questionnaire-based study on online learning and its effects on the teaching and learning process during the COVID-19 pandemic. Investigators collated the samples from different teachers and students with regard to their gender, age, community, location, working streams, qualification and experiences. Results: Based on the results obtained, online-learning has a positive effects on teaching-learning process of the learners. Conclusion: Overall, traditional learning is expensive and takes a long time, and the results can vary. Online-learning offers an alternative that is faster, cheaper, and potentially better. Online-learning has to be implemented and made available to everyone easily.
۲۱۳.

Thematic Clusters of the Intellectual Structure in the Field of Digital Content Management(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۲, No. ۲, Winter & Spring ۲۰۲۱ 185 - 203

کلید واژه ها: Digital Content Management Co-word Analysis Hierarchical clustering Thematic clusters Intellectual Structure Strategic Diagram

حوزه های تخصصی:
تعداد بازدید : ۳۹ تعداد دانلود : ۳۳
Purpose: The research aims to visualize and analyze co-word network, and thematic clusters of the intellectual structure in the field of digital content management during 2010-2020. Method: The study is applied research with a descriptive approach which is conducted by techniques of co-word, and social network analysis. Data analysis and visualization of the co-word network were represented by SPSS, UCINet, and Python programming language. Findings: 8 main clusters are identified. The cluster multimedia content management & retrieval is the most mature and central thematic cluster. The USA and various sub-categories of Computer Science are located in the top ranks of WOS in the field. Most productions were published in 2020. Generally, the Clusters were labeled in two contexts of health and LAM (Libraries, Archives, Museums, and cultural heritage). Conclusion: Content-based management and retrieval are focused on artificial intelligence, decision-supported, knowledge-based and ontological techniques which are conducted as novel approaches and underlying trends in the field.
۲۱۴.

Ranking of production and management risks of digital resources in digital libraries by means of Shanon Entropy and Fuzzy TOPSIS Techniques(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۱, No. ۱, Summer & Autumn ۲۰۲۰ 27 - 42

کلید واژه ها: risks of production and management of digital resources Supply Chain Digital Libraries Ranking Fuzzy TOPSIS

حوزه های تخصصی:
تعداد بازدید : ۴۰ تعداد دانلود : ۳۸
Purpose: The present research has been done with a view to evaluation and ranking of production and management of digital resources in the supply chain of digital libraries. Methodology: The present research is essentially an applied one and the method employed, has been descriptive survey based on Shanon Entropy and Fuzzy TOPSIS methods. Findings: According to our findings, the risks of “Collection development strategy of digital resources” with highest rate of Proximity Coefficient(PC)=%731 stand in the first place and then the other ones in order include: risks of “Management strategy of digital resources at libraries” with PC=%7186, “The high cost of technological changes of information carriers and storage formats” with PC=711 and “Competence of library software in detecting repetitious copies” with PC=%651. Conclusion: 26 risks for production and management of digital resources in the supply chain of digital libraries have been identified and amidst production and management risks of digital resources in the supply chain of digital libraries the risk of” Collection development strategy of digital resources” stands in the first place.
۲۱۵.

A Study of Pre-Service Student’s Attitude Towards Use of Helpful Technology in Teaching Learning Process(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۲, No. ۳, Summer & Autumn ۲۰۲۱ 165 - 176

کلید واژه ها: Helpful technology pre-service student’s (B.ED and M.ED)

حوزه های تخصصی:
تعداد بازدید : ۴۰ تعداد دانلود : ۳۲
The present paper is focused on the study of pre-service student’s attitude towards use of helpful technology in teaching learning process. A descriptive and survey method was used for the study. The sample consists of 150 pre-service students at B.ED and M.ED levels in the Department of Education, Aligarh Muslim University, Aligarh. Out of 150 BED and MED students 69 were male and the rest female. We adapted tools from the research work of Abani Gwanshak Shikded and Theresa Ledger and further the tools were modified according to the objective of the study. We developed a tool by ourselves to measure attitude of pre- service student’s towards use of helpful technology in teaching learning process to disabled children. The data was tabulated and systematically analyzed, with the help of the Microsoft Excel. The data was fed in the Excel sheet and then analyzed using operations like converting the data into percentage, addition etc. and interpreted on the basis of objectives of the study. We took five types of helpful technology for various disabilities, namely, helpful technology for “visually impaired, reading impaired, hearing impaired, writing impaired and mathematically impaired” . The major findings of the study revealed that majority of the students are aware of helpful technology but they are not skilled in using helpful technology in teaching learning process and also majority of the pre-service students have favourable attitude towards the use of helpful technology in teaching learning process.
۲۱۶.

Knowledge, Attitude and Practice Evidence in Digital Environment and Forecasting the Corona Virus Outbreak in the UK, Spain and Belgium(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۱, No. ۱, Summer & Autumn ۲۰۲۰ 177 - 196

کلید واژه ها: Corona virus Outbreak KAP Spain Belgium

حوزه های تخصصی:
تعداد بازدید : ۳۸ تعداد دانلود : ۳۳
Based on Statista reports as of April 7, 2020, there have been 52,624 deaths in Europe due to COVID-19 since the first recorded European death in France on February 15. We compared two models to assess the outbreak of coronavirus in the UK, Spain and Belgium, their healthcare expenditure and the number of hospital beds as two indices of the healthcare system. Base and advance exponential smoothing models were used to forecast the total number of new cases and fatalities in the next 15 days for each of the evaluated countries, with an upper and lower banding. The models were fine-tuned with temporal granularity and an adjust seasonality set to seven days. Furthermore, the study assessed the healthcare capacity of these countries by looking at key metrics at a national level and tried to compare them in a relative term by drawing correlations between the total number of cases and fatalities. In addition, the current study compared the three countries according to the KNOWLEDGE, ATTITUDE and PRACTICE (KAP) system and found the associated similarities. Also, the gaps in KAP on WHO level was appraised. The KAP shortfalls at all levels of international, governmental, organizational and individual levels were recognized. The success of the implementation of any intervention in the prevention of coronavirus epidemics is highly dependent on KAP of people, organizations and governments. Finally, a multicomponent system at international level is proposed to tackle the future infectious pandemics.
۲۱۷.

The Assesment Possibility of Building Digital Libraries in Universities(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۱, No. ۱, Summer & Autumn ۲۰۲۰ 217 - 231

کلید واژه ها: Digital Library Faculties Of University of Tehran Feasibility

حوزه های تخصصی:
تعداد بازدید : ۳۷ تعداد دانلود : ۳۰
Abstract: Research methods: Descriptive-survey The purpose of research is applicant, using Descriptive-survey. The tool of collecting data is questionnaire and the statistical population of this research is 17 people in charge of computer systems in colleges and 75 students. Data analysis is performed with SPSS software version 22. Findings : This study shows that 84.2% due to lack of budget allocation, 71.2% high skills needed in using digital resources, 84.4% taking 8 years and above time to set up a correct system, 88.2% more than 31 devices, 53% 5 servers 76.5% of the devices have chosen over 75% internet connectivity, 47.2% ADSL, 1mb high bandwidth, high use of fiber optics. Results: Lack of budget allocation can be considered the main problem for not creating a digital library. The level of students' skill in using digital resources is at a good level and this can be a great advantage for the University of Tehran to be able to create information resources needed by students and researchers by creating a digital library and due to the technical infrastructure a digital library can be set up conveniently in colleges.
۲۱۸.

A Reciprocal Intercommunication Between Reader and Writer: A Critical Study of Cyber Literature(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۲, No. ۳, Summer & Autumn ۲۰۲۱ 131 - 142

کلید واژه ها: Cyber Literature poetry social media interactivity Reception Theory Reader Response Theory

حوزه های تخصصی:
تعداد بازدید : ۳۵ تعداد دانلود : ۲۷
Since the accessibility of the internet, cyber literature can function by bringing ease, evolving preferences and mindsets. This research is a survey focused on the opinions of the respondents on the nature of social media cyber literature; of its advantages and effects on the reader. This research is limited to the collective poems on Facebook. The logic is simple; the shortened version is preferred. Poetry is more likely to be used for the interpretation of reader-writer interactivity in cyber literature. The technique is the literary theory of reader reaction with attention to Facebook's reader-writer personalization. The objectives of this article were to expose the impetus of audiences to react to the submitted text, the reasons why they really like it, and what its benefits are. The findings showed that cyber literature is effective in implementing a substitute writing style that also improves writers’ enthusiasm and imagination to make use of the digital content.
۲۱۹.

Library and Information Science Education in India: Growth, Development, Problems and Prospects(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۲, No. ۳, Summer & Autumn ۲۰۲۱ 45 - 61

کلید واژه ها: LIS Education LIS Curriculum Choice Based Credit System LOCF Growth of LIS

حوزه های تخصصی:
تعداد بازدید : ۳۵ تعداد دانلود : ۲۸
The purpose of the study is to explore the history and growth of the Indian LIS education system, its sustainability, and describe a critical review of recent UGC proposed Learning Outcomes-based Curriculum Framework (LOCF) syllabi. The formal LIS education which was started before independence with few universities currently witnessed a phenomenal growth of LIS departments/schools in the county. The structured questionnaire and survey methods were used to collect relevant data about availability of various courses and supplemented by searching websites and personal contacts. The findings of the study indicates that that 237 universities/colleges/ polytechnic institutes and professional associations found offering LIS education from six months certificate course to a doctoral research program. The survey revealed that at present B.A. (Hons.), B.Sc. (H), Dip. in LIS (3 years), CLIS, BLIS, MLIS, MLIS (two years integrated), PGDLAN, M. Phil., Ph.D., and D.Litt. courses are available in 31 states and UT of Indian universities/colleges in Library and Information Science. The study also finds that during the span of 20 years (2001-2020) 105 LIS departments came into existence primarily in private universities and colleges. The latest UGC proposed LOCF syllabi for BLIS also examined its acceptability and sustainability as a uniform model curriculum framework for the LIS departments in India, In addition, the study describes key issues, challenges and recommendations to enhance LIS education scenario.
۲۲۰.

Impact of Social Media Marketing on Consumer-Based Brand Equity for Tourism Destination: Evidence from Isfahan, Iran(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۲, No. ۲, Winter & Spring ۲۰۲۱ 149 - 170

کلید واژه ها: Social media marketing Consumer-based brand equity Isfahan Tourism

حوزه های تخصصی:
تعداد بازدید : ۳۴ تعداد دانلود : ۳۳
Background: Destination branding and social media strategy may be a major and strong marketing and promotional tool for destination marketers. Today tourism has been greatly affected by social media platforms. Besides being a major source of information, these tools can facilitate the interaction process among tourists and provide them with customized and personalized offers. These activities can ultimately lead to enhanced destination brand equity. Purpose: The present study attempts to investigate the impact of social media marketing on consumer-based brand equity components for tourism destinations. Method: The sample of the study totaled 149 visitors from Isfahan. Online questionnaires and convenience sampling methods were used to collect data research. The research hypotheses were tested using smart PLS software. Results: The results showed that there is a statistically positive and significant impact of social media marketing on destination brand awareness, destination brand image, destination brand quality, and destination brand loyalty. Conclusion: As the results show, social media marketing is an effective marketing tool to improve tourism marketing that in turn can enhance destination brand equity. These results are beneficial for tourism destination marketers and managers. Social media marketing as a prominent marketing tool can strengthen destination brand equity and potentially influence tourists’ behavior

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