مطالب

In comprehensive urban development plan, a vision of Tehran has been considered as a world city. Tehran is also considered the regional medical center in the world of Islam in the comprehensive scientific map of Iran. In the era of globalization, medical tourism is a growing market in developing countries and has become one of fields of competition in regional development. According to the importance of strategic planning for the development of medical tourism in the globalization process, the effect of medical service globalization in the mega city of Tehran, and Tehran's response to the requirements are essential to investigate Tehran as a medical tourism destination. This is a descriptive survey and also an analytical and exploratory study. Quantitative and qualitative methods were employed in this research. Data were collected using in-depth interviews with 20 experts and a Delphi questionnaire. In the first step, a desk study was performed and the conceptual model was developed. External (environmental threats and opportunities) and internal (strengths and weaknesses) factors were analyzed by SWOT matrix. According to the SWOT matrix, medical tourism industry was in WO and SPACE matrix confirmed the result of the IE matrix. Percent using four strategies calculated and strategies ranked quantitatively by QSPM matrix as follows: i) Marketing and Information System Development, ii) Public Infrastructure Development, iii) Product Development, iv) Human Resource Development. Accordingly, policies were developed..

Marcos Novak mainly considers a type of architecture cuts loose from the expectations of logic, perspective, and laws of gravity, and has invented a set of conceptual tools for thinking about and constructing territories in cyberspace. Novak introduces the concept of "liquid architecture”, a fluid, imaginary landscape that exists only in the Digital domain. He views trans-architecture as an expression of the "fourth dimension”, which incorporates the time alongside space among its primary elements. Novak's liquid architecture bends, rotates, and mutates in interaction with the person who inhabits it. In liquid architecture, "science and art, the worldly and the spiritual, the contingent and the permanent," converge in a poetics of space made possible by emerging, virtual reality technologies. Novak describes his work as a process of metamorphosis, a “symphony of space”, in which 3D constructions have the properties of Music, an experience he has since referred to as “Navigable Music”. In this paper what considered are those phenomenological and post structural approaches and states that they also have become outdated. New senses have been attained through the crossbreeding between the reality of the individual and the virtuality of the structure. A strong concept of space, then comes forward, where the manifestation of mind in the realm of the body calls for what is to be perceived as real. The architecture is now characterized by the fusion of information, art, and technology; the purpose of this research, to question how those realities are constructed and how they take the individual into account.