مطالب

As an emerging technology, blockchain can be used in all areas of e-commerce, one of which is advertising. The present study has been designed to identify a dynamic model of trust in blockchain-based advertising and acceptance of this type of advertising. In order to achieve the purpose of the research, the required information was collected by literature, background review and experts opinions. In the next step, the research information was analyzed using systems dynamics methodology (Sterman approach) and a dynamic research model was presented. After model validation and examining the causal relationships, simulations and scenario analysis were performed using Vensim software. The results show the positive effect of the audience, advertiser and advertising characteristics on trust in blockchain-based advertising and, consequently, the improvement of the audience loyalty coefficient. Also, the results of scenarios indicate an ascending growth (Pessimistic: about %60, Optimistic: about %80) in audience loyalty. Finally, practical suggestions were presented in accordance with the research results

Purpose: The present study was conducted with the aim of "developing a model of job competencies for managers of Bank Saderat". Methodology: This research is applied in terms of purpose and qualitative in terms of method and has an inductive approach. The participants of the present study were branch managers and banking experts in Tehran. Since in this study, the aim was to present the competency model of Bank Saderat managers, therefore, purposive sampling method was used. The focus has been on people with more experience in the banking industry. At the beginning, criteria for purposeful selection of experts and managers were considered. Based on these criteria, a list of these experts and managers was prepared to make the necessary arrangements for scheduling and conducting the interview. Therefore, the population of this study was the employees and experts of the bank; Sampling was performed by purposive method and the researcher reached the level of theoretical saturation with 15 people. Semi-structured interviews were used to collect data. In order to analyze the data, the content analysis method was used. Findings: The research findings showed that after analyzing the data obtained from the interviews and all the basic and organizing topics, 5 comprehensive topics are: - Interpersonal competencies 2- Individual ethics 3- Professional ethics 4- Managerial competencies 5- Competencies Professional; The main components of job competencies of Bank Saderat managers were identified. Conclusion: Considering the compilation of the competency model using the extracted components, it is recommended that standards and criteria based on these components be formulated and designed for hiring managers, and considering that the training and updating of managers is one of the components obtained in This research is recommended that the training of competency programs to managers as well as employees of a complex should be put on the agenda. It is appropriate for managers to help improve organizational behaviors by investing in professional ethics on the people of the organization, and in this way, in addition to benefiting from people with high human capital, they can also benefit from the advantage of expanding the effectiveness of their organization.