مطالب

Collaboration in writing scientific articles with the growth of academic exchanges and social interactions of researchers is increasingly expanding. Scientific collaboration gives researchers the opportunity to combine the capabilities and abilities of different scientific and research disciplines, which cannot be done individually. Co-authorship is the most formal manifestation of intellectual collaboration between authors in the production of scientific research. On the other hand, the study of the trend of scientific activities and its dynamics in any specialized field is one of the most important concerns of researchers in that field. In recent years, the use of the social network analysis approach has been proposed as a suitable solution to map the scientific structure of specialized fields and the co-authorship network of researchers. In this research, the papers published in six web research conferences have been analyzed to discover the scientific network and the co-authorship based on the social network analysis approach. The results of the analysis show that in the period, concepts such as social network analysis, Internet of Things, cloud computing, and deep learning have the largest share in articles. Also, based on the number of communities formed, the authors of the conference papers were more inclined to form small scientific groups in the form of universities or research institutes of their respective organizations.

The diversity and high volume of available information on the web make data retrieval a serious challenge in this environment. On the other hand, obtaining user satisfaction is difficult, which is one of the main challenges of data retrieval systems. Depending on their information about interests and needs for the same keyword, different people expect different responses from Information Retrieval (IR) systems. Achieving this goal requires an effective method to retrieve information. Personalized Information Retrieval (PIR) is an effective method to achieve this goal which is considered by researchers today.  Folksonomy is the process that allows users to tag in a specific domain of information in a social environment (tags are accessible to other users). Folksonomy systems are made collaborative tagging systems. Due to the large volume and variety of tags produced, resolving ambiguity is a severe challenge in these systems. In recent years, word embedding methods have been considered by researchers as a successful method to fix the ambiguity of texts. This study proposes a model which, in addition to using word embedding methods to remove tag ambiguity, provides search results in a personalized approach by fixing ambiguity and sentiment analysis combination tailored to users' interests. In this research, different models of word embeddings were applied. The experiments' results show that after applying the fixing ambiguity, the mean accuracy criterion improved by 1.93% and the mean MRR ( Mean Reciprocal Rank)  by 0.38%.

Building and maintaining brand loyalty is a vital issue for market research departments. Various means, including online advertising, helps with promoting loyalty to the brand amongst users. The present paper studies intelligent web advertisements with an eye-tracking technique that calculates users’ eye movements, gaze points, and heat maps. This paper examines different features of an online ad and their combinations, such as underlining words and personalization by eye-tracking. These characteristics include underlining, changing color, number of words, personalizing, inserting a related photograph, and changing the size and location of the advertisement on a website. They help advertisers to improve their ability to manage the ads by increasing users' attention. Moreover, the current research argues the impact of gender on users' visual behavior for advertising features in different Cognitive Demand (CD) levels of tasks while avoiding interruption of users’ cognitive processes with eye-tracking techniques. Also, it provides users the most relevant advertisement compatible with CD level of a task by Support Vector Machine (SVM) algorithm with high accuracy. This paper consists of two experiments that one of them has two phases. In the first and second experiments, a news website alongside an advertisement and an advertising website is shown to the users. The results of the first experiment revealed that personalizing and underlining the words of the ad grabs more attention from users in a low CD task. Furthermore, darkening the background promotes users' frequency of attention in a high CD task. By analyzing the impact of gender on users' visual behavior, males are attracted to the advertisement with red-colored words sooner than females during the high CD task. Females pay more prolonged and more frequent attention to the ads with red-colored words and larger sizes in the low CD task. The second experiment shows that the gazing start point of users with a right to left mother tongue language direction is mainly in the middle of the advertising website.