مطالب

Davison has two famous articles against conventionalism. The core of his argument is to scrutinize erroneous but successful conversations which happen in language occasionally and conventional meaning cannot explain how the speaker and the listener understand each other in these cases. However, his premises are not clear and it makes it difficult to study and criticize his main point. We believe there are at least five premises such as: 1) The listener comprehends the words the speaker has said in their conventional meaning; 2) If the conversation is successful then the listener has understood the words and sentences in their general first meaning; 3) Sometimes the conversation is successful although there are some misuse of words; 4) In these cases the conventional meaning is not the same as general first meaning; 5) If the listener comprehends the words in their general first meaning, then he has not in his mind their conventional meaning; so (Conclusion) conventionalism is not acceptable. We claim that we can save the conventionalism by analyzing these premises and pointing out that users of a language can have several meanings of a word in their mind and choose between them according to hints and backgrounds. Besides, conventional theory of meaning can accept new and different uses of words that have already been used in some old fashion ways, and in addition, special cases occur rarely in everyday use of linguistic expressions. So, opposing Davidson, we have sound grounds to keep conventionalism.

Background: One of the important aspects of ethical marketing is avoiding making or reinforcing pseudo need in customers. Therefore, marketing studies may use methods which identify customers’ fundamental mind values in consuming commodity and services to provide products without stimulating, harmful and extra effects which satisfy customers. Therefore, the current study aims at investigating and drawing the mind value map of Iran Airlines customers in relation to consuming drinks during flight to achieve a basis to conceptually design a product without alcohol but fulfilling the maximum satisfaction of customers. Method: The present study is qualitative which uses Zaltman Metaphor Elicitation Technique (ZMET) projection method. The statistical population includes customers with 20 year old and higher age range of Iran Airlines that 15 participants involved in this matter selected based on saturation point logic through judgmental sampling. Then, data collected from questionnaires and interviews with semi-structured approach which was done on each sample and the content of data analyzed based on one of the customized models of means-end chain. Thus, key elements and the structures with the most repetition were extracted. Using Atlas T software, a consensus map of customerschr(chr('39')39chr('39')) minds was drawn. Results: 4 elements at characteristics level, 13 elements at criteria level, and 14 elements at advantages and finally 3 elements at values level have been identified and they were prioritized for the target population. Conclusion: This map helps achieving major variables in consuming target commodity in customers to clarify their consideration and decision making mental process. The results of this study are able to improve the expansion of products according to cultural ethical norms which satisfy customers and also future plans in serving air transportation market.

Corrective feedback (CF) as a multifaceted practice needs to be explored from different perspectives. Achieving relative consensus among language teachers and experts in a particular context on the most effective CF strategy for monolingual and bilingual language learners appears to be understudied. As such, a fuzzy TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution) model was applied to accommodate varied and conflicting opinions in ranking the effect of three corrective feedback strategies including mid-focused oral metalinguistic CF, written metalinguistic CF, and oral/written metalinguistic CF. To this end, 79 monolingual Persians and 79 bilingual Turkmens aged between 13 and 18 from two language institutes in Golestan Province of Iran participated in the study comprising three experimental and one control group each. The experimental groups were provided with CF strategies on their most recurrent grammatical errors detected through pretests while the control groups received none. The results of the fuzzy TOPSIS approach ranked oral/written metalinguistic CF and oral metalinguistic CF as the best strategies for monolingual Persians and bilingual Turkmens respectively. The fuzzy TOPSIS approach provided experts with the opportunity to include their opinions on the weight of criteria and the impact of CF strategies towards enhancing the experts’ agreement on the issue. It was shown that a single CF strategy might not be appropriate for all EFL learners in different contexts. The approach also provided a framework for soliciting wider participation of the experts when conditions favor the application of multi-criteria decision-making methods, or speedier assessments are required.

This study is aimed at (1) examining the preferred English learning styles among secondary school students; (2) exploring the mismatches in teachers’ English teaching styles and students’ learning style preferences. A quantitative approach was used to seek answers to the research questions. The sample of this research involved 204 students and 5 teachers of English from 5 different secondary schools in Vientiane Capital, Lao PDR. All student and teacher participants were invited to rate their agreement levels on a five-point rating scale, towards Reid’s (1995) six learning style preferences. The data collected were analyzed based on descriptive statistics. The findings reveal that student participants had more than one preferred learning styles. They preferred Kinesthetic, Group, and Audio learning styles in their English classes. For them, learning through doing, learning and working together with classmates, doing or resolving challenging tasks as well as listening to teachers and someone’s instructions through interaction made them learn more effectively. The study also finds that mismatches in styles between teachers’ teaching styles and students’ learning style preferences do exist in four out of the five sampled schools. Teachers are more oriented to Visual styles. For instance, they favor writing things on board, asking students to read from textbooks, provide activities that make students read rather than listen to instructions, while students are likely not to prefer the Visual learning style.

Giving corrective feedback (CF) is an essential part of the teaching and learning process, and the way it should beneficially be done has been the focus of attention for numerous researchers especially when traditional ways of CF provision are not possible, particularly in rare situations such as outbreaks of diseases. This study investigated how different ways of giving feedback; namely, through online chats and class discussions can help language learners in benefitting from their instructors’ CF provision. To this purpose, the effects of two ways of feedback provision were tested on the participants writing quality. Three hundred and seventeen Iranian EFL learners took a TOEFL test, 132 of them (53 males and 79 females) scoring between 477 and 510 were asked to deliver a 200-word writing task. Then, they were randomly put into 4 experimental and control groups to undergo different treatments, i.e. receiving CF through online chats and class discussions for 10 one-hour sessions. After the treatment, they were required to deliver another 200-word piece of writing. The results of statistical data analysis showed that the writing quality of the participants receiving CF through online chats was significantly higher than that of those who received CF through class discussions. The findings of this research have practical implications for Iranian educational system to update its instructional methods and for the nature of teaching and learning processes and practices.

This inquiry investigates the impact of Computer Concept-Mapping on Iranian EFL learners’ writing complexity and accuracy. To this end, a total of 30 intermediate EFL learners aged 14 to 16 years were non-randomly selected, homogenized in terms of general proficiency, and classified into two treatment and control groups. Also, a pretest and a posttest on the participants’ writing performance were administered at the beginning and the end of the study.. Further, the ESL Composition Profile developed by Jacobs et al. (1981) was used as a criterion for evaluating the participants’ writing accuracy and complexity. The treatment group received computer-based concept mapping instruction, while the control group was instructed through conventional writing techniques. Then, the data obtained from the two groups’ pre- and posttests were comparatively analyzed through appropriate statistical tools. Parametric paired-samples and independent-samples t-tests as well as Pearson Correlation were also used to assess the inter-rater reliability indices of the participants’ writing tests. The results of data analysis indicated that computer concept-mapping instruction entails significantly better writing performance. This finding has implications for teachers and EFL programmers to use the latest methods and tools of instruction

The purpose of this study was to investigate the role of multifactorial socio-educational variables of the family in the structural model of predicting the academic achievement of EFL learners and the mediating roles of parents' involvement and perceived autonomy support. The population of the study comprised all the high school EFL students in Urmia, from which 492 students (262 males and 230 females) were selected as the participants through Cochran's formula and stratified random sampling method. The study was conducted with a correlational design, using structural equation modeling method, and the assessment tools were standard questionnaires. The results of data analysis showed that perceived parental autonomy support, parental socio-economic status, and parents' involvement in education are significantly related to language learners’ academic achievement. Based on this finding, it is claimed that to improve the academic achievement of language learners, these three variables should be taken into consideration and strengthened as facilitating mediators.

Changes caused by the COVID-19 pandemic have tremendously affected different aspects of education and have shifted the traditional face-to-face approaches to online learning. As a non-innovative mode of learning, online teaching and learning have created a new cultural ambiance since teachers and students have to change shortly. The present study draws upon the Community of Inquiry (CoI) framework combining teaching, social, and cognitive presences to explore students’ online learning experiences. It aims to assess the interrelationship among presences of CoI and find out which presence is a major factor influencing cognitive presence. A total of 207 university students participated in this study. Data was collected using the Community of Inquiry Survey Instrument and quantitatively analyzed through Multiple Linear Regression (MLR) and descriptive statistics.The obtained results indicated that teaching, social, and cognitive presences are correlated, and social presence has a significant impact on students’ learning process. This has a wider implication for online teachers to create more activities and motivate the students to communicate and participate openly in social interaction.