مطالب

Technological orientation is one of the competitive functions in the capital market, which can be considered as a basis for evaluating the advantages of companies in achieving strategic goals. The purpose of this study is to investigate the effect of geographical location on the technology capabilities. In this study, resource based view (RBV) has been used to develop the research hypothesis. In this study, first, using data envelopment analysis (DEA) method to measure the technology capacities of companies then, considering that the dependent variable of the research was measured as 0 and 1, based on logistic regression, the research hypothesis was tested. The result of testing the research hypothesis was that the level of significance of the coefficient of variable geographical distance (DIS) has a negative and significant effect on the technical efficiency vector (TEV). This result, based on the test of the theory of resource reliance theory, indicates the fact that the existence of a geographical distance from the center can affect companies' access to competitive resources, and in this situation, reduce the capabilities of their core technology compared to competitors. This study is one of the few studies that examines the effect of technology capability on the geographical distance of petrochemical companies and its results can help strengthen the strategic decisions of companies. Therefore, based on this, this study can be considered innovative because it helps to develop theoretical literature and strategic decision-making implications.

Unlike other organizations, employees of the oil company retire at the age of 60, and their retirement is not based on 30 years of service. Therefore, they require more attention during their retirement. Accordingly, the aim of this research is to design and explain a socially responsible marketing model with an emphasis on the retired community in Gachsaran Oil and Gas Exploitation Company. The research method was mixed-exploratory, based on foundational data theory in the qualitative phase, using purposive sampling, and in the quantitative phase, using descriptive and inferential statistics and structural equations analysis. The results show that Gachsaran Oil and Gas Exploitation Company has a process that cannot be performed separately from society. Therefore, having socially responsible marketing in the company can help retirees with public services and provide a way to strengthen the motivation of employees and support the interests of the community during retirement. Thus, these organizations need managers who can determine the future path of the organization with depth, guide individuals to the determined path, and create motivation for transformation based on social marketing in employees of organizations