محمدامین کنعانی

Objective: Marital life is the cause of the development of social relations and provides a ground for the exercise of power, from domination to hegemony. The purpose of this study is to investigate the methods of persuasion used by women in the experience of everyday life among married people in Guilan province, Iran.Methods: This research used a qualitative approach with semi-structured interviews and purposive sampling among 45 married men and women in Guilan province. Thematic analysis was employed to analyze the data obtained from the interviews.Results: The data analysis revealed 15 basic themes, 7 organizing themes, and 2 global themes. The findings indicate that, in the past, men used social, economic, and psychological dominance against women, in addition to physical dominance. However, in the new society, with women's resistance, such dominance has become negative and illegitimate. Women now accept men's superiority not by force but through internal desire and persuasion. Therefore, today, the exercise of men's power against women has shifted from a state of dominance and asymmetry to a more symmetrical but hegemonic state.Conclusion: In the past, men used more dominance but less authority against women, but today's men use less dominance and more authority. New men's exercise of power is more persuasive, hidden, and corresponding to Rutherford's new masculinity, Connell's hegemonic masculinity, and Bourdieu's symbolic violence.