ساسان زارع

Business Intelligence (BI) covers the tasks of collecting, processing, and analyzing large volumes of data. This includes internal systems and external resources, utilizing advanced high-speed analytics and forecasting tools enabling organizations to achieve organizational goals in a timely manner affording immediate decision-making. The main purpose of BI is to help companies improve their performance in the turbulent environment of business and enhance their competitive advantage in this immense data age. Research organizations need integrated information technologies such as business intelligence, perhaps more so than commercial companies need, given the highly competitive environment and increasing progress of various disciplines. The development of such a system, like other organizational information systems, requires the adoption of technology by its users. Various models, including behavioral models, have identified the acceptance factors of information technologies. The purpose of this study is the Interpretive Structural Modeling of factors affecting the adoption of business intelligence technology in research organizations. ISM is a systematic and interpretive process as it is formed based on group judgment and is structured and complemented by common relationships, and finally, depicts the overall structure of several complex elements in a graph model. The sample used in this study was experts of academic research institutes in Tehran. According to the findings, 20 main acceptance factors were modeled in four levels based on interactions between the categories of individual, organizational, and technological criteria.