Tourism and Hospitality Research (IJTHR)

The purpose of this study is to design and develop a marketing planning model for the development of tourism industry in start-ups and innovative Iranian companies. This industry, which is one of the most dynamic economic activities of the present era, plays an important role in sustainable local development. The research method in this research is applied. It is also a type of field analysis because the data collection tool is a questionnaire and the researcher has collected information through the respondents. The statistical population of this study is all the officials of the executive bodies in relation to the tourism industry and employees and private companies in this regard. Due to the infinity of the statistical population and its large size, cluster sampling is available and the sample size is 14 people. The results of the study were analyzed through version 10 of Maxqda software. In the results, causal variables include environmental attitude, economic and environmental conditions, competition, tourism planning and social capital.

An important and less considered category such as the sociological characteristics, especially the individualistic tendencies of the tourist host society has a significant role in the view and satisfaction of tourists. Therefore, various aspects of individualism should be considered in analyzing and explaining the potential of the tourism host society. In this study, an attempt has been made to recognize the sociological effects of tourism on the citizens of Tehran by emphasizing individualistic tendencies from the perspective of residents and officials and to evaluate and analyze the opinions of tourists and tourism experts about the impact of these tendencies on tourism. The research method in this type of research is analytical, descriptive and survey, which is proportional to the type of data, non-parametric statistical tests are used to analyze the data. From the perspective of residents, officials and tourists, the research findings indicate that personal norms such as situational factors, attitudes of people in the tourism host community affect the satisfaction of tourists, as well as selfish orientations are inversely affected.

In this article, in order to identify the factors affecting the development of tourism in Iran, different approaches and models have been proposed and studied. In this research, a research methodology based on the approach of Grounded Theory has been used. The coding has been done in three stages: open coding, axial coding and selective coding, and through in-depth interviews with experts in this field. In order to evaluate this research, the criterion of acceptability was used instead of the validity and reliability criteria that more appropriate to qualitative research. Research findings, qualitative findings show that the causal conditions of the model include product, price, location and promotion, and the underlying factors include characteristics and mentality, intervening conditions include elements of policy, security, physical evidence and individuals; Strategies also include elements of planning, sustainability, processes and participation, research and training, and budgeting. Data collection was done through questionnaires and interviews with three groups of managers, experts and specialists in the industry. The results of this study show that there is a significant relationship between policy dimensions and marketing dimensions based on the proposed (conceptual) model

The present study seeks to answer the question that to what extent have worn-out textures created obstacles for the flow of tourism? The present research is applied-developmental in terms of descriptive-descriptive-analytical (survey) method. The sampling method used in this study is simple random sampling. Including the number of employees and city managers, staff and employees of hotels and taxi companies and residents of the dilapidated area of ​​Kermanshah, the sample size is 384 people. Gathering information of the area (physical, social, economic, historical), through survey operations and then this information from They have been turned into maps through Arc GIS and Auto Cad software.  The results show that due to the effect of beautifying the city landscape on the mental image of tourists of the city, the decision to visit tourist places, walking and wandering in the city, the experience of tourists and the connection of tourists with the place are connected to each other like a chain and the urban landscape connects the components of this chain. In fact, the urban landscape, which is desirable for tourists, can lead to the flourishing and development of urban tourism in all the mentioned dimensions.

The purpose of the current study was to explore the effects of watching foreign language (FL) videos on Iranian hotel management learners’ speaking skill. Two intact classes, taught by the same instructor, were considered as the two groups of the study. The experimental group (N = 30) watched the FL videos during eight sessions while the control group (N = 30) did not have an opportunity to watch the videos and had their normal classes.  The Oxford Placement Test (OPT) and IELTS Speaking Test were administered as the instruments in the current study. Results indicated that the participants’ speaking skill improved significantly after watching the FL videos.  Moreover, the findings demonstrated that watching FL videos significantly promoted the learners’ pronunciation.  In practical terms, the findings suggest that tourism course developers can include more foreign movies in their courses’ syllabus and language instructors to hotel staffs can take advantage of students' interest in watching videos and use it as an effective tool in their classroom to enhance the hotel staff and hotel management learners’ speaking skill and pronunciation.

The purpose of this study is to determine the number of tourists permitted for the mountainous areas of northern Shahroud. The research method is analytical -survey. Initially, by registering ground points, the study was precisely determined. The area of ​​the study area is 430 hectares. Standard relationships were used to identify zones and recreation classes. A researcher -made questionnaire and 384 questionnaires were used to measure management restrictions. The results showed that the study area has two types of extensive and intensive recreation and 6 classes. The study site scored 2.22 out of 5 based on user and local community votes. Therefore; the region has 44.4% of the minimum capabilities required to achieve the desired goals. Also, the capacity of the physical, real and effective carrying capacity is 2859500, 632235 and 278183, respectively. In general, determining the carrying capacity is one of the important managerial and legal parameters in the protection of natural ecosystems.

The purpose of this study is to design and develop a marketing planning model for the development of tourism industry in start-ups and innovative Iranian companies. This industry, which is one of the most dynamic economic activities of the present era, plays an important role in sustainable local development. The research method in this research is applied. It is also a type of field analysis because the data collection tool is a questionnaire and the researcher has collected information through the respondents. The statistical population of this study is all the officials of the executive bodies in relation to the tourism industry and employees and private companies in this regard. Due to the infinity of the statistical population and its large size, cluster sampling is available and the sample size is 14 people. The results of the study were analyzed through version 10 of Maxqda software. In the results, causal variables include environmental attitude, economic and environmental conditions, competition, tourism planning and social capital