درخت حوزه‌های تخصصی

Purpose: The purpose of this study is to research factors associated with knowledge distribution that managers can leverage to ensure a strong innovation management process and successfully deliver technological innovations to the intended consumer. Method: These approaches have strengths and weaknesses of their own about technological advances, user's reception, adaptability, and success rate within the real intelligence of generating knowledge. Findings: The learning of data access distribution- how an individual/ the organization obtains access to any individual's own and other knowledge has emerged as a key research area from a broad and deep field of study on technology transfer and innovation, and more recently from the sector of strategic management. Increasingly, knowledge access sharing research has moved to an organizational learning perspective. Indeed, experience and research suggest that successful knowledge access sharing involves extended learning processes and not simply communication processes, as ideas associated with development and innovation need. Conclusion: This study provides basic concepts of data access distribution and its means of realization.

Since the accessibility of the internet, cyber literature can function by bringing ease, evolving preferences and mindsets. This research is a survey focused on the opinions of the respondents on the nature of social media cyber literature; of its advantages and effects on the reader. This research is limited to the collective poems on Facebook. The logic is simple; the shortened version is preferred. Poetry is more likely to be used for the interpretation of reader-writer interactivity in cyber literature. The technique is the literary theory of reader reaction with attention to Facebook's reader-writer personalization. The objectives of this article were to expose the impetus of audiences to react to the submitted text, the reasons why they really like it, and what its benefits are. The findings showed that cyber literature is effective in implementing a substitute writing style that also improves writers’ enthusiasm and imagination to make use of the digital content.

Background: Destination branding and social media strategy may be a major and strong marketing and promotional tool for destination marketers. Today tourism has been greatly affected by social media platforms. Besides being a major source of information, these tools can facilitate the interaction process among tourists and provide them with customized and personalized offers. These activities can ultimately lead to enhanced destination brand equity. Purpose: The present study attempts to investigate the impact of social media marketing on consumer-based brand equity components for tourism destinations. Method: The sample of the study totaled 149 visitors from Isfahan. Online questionnaires and convenience sampling methods were used to collect data research. The research hypotheses were tested using smart PLS software. Results: The results showed that there is a statistically positive and significant impact of social media marketing on destination brand awareness, destination brand image, destination brand quality, and destination brand loyalty. Conclusion: As the results show, social media marketing is an effective marketing tool to improve tourism marketing that in turn can enhance destination brand equity. These results are beneficial for tourism destination marketers and managers. Social media marketing as a prominent marketing tool can strengthen destination brand equity and potentially influence tourists’ behavior

Background: The advancement of information technologies has many effects on library services and collection management. Most of the librarians and library managers would like to work in libraries with a focus on modern devices and technologies. Purpose: The purpose of this study is to examine applying new devices of IOT technologies in different parts of libraries and changing library environments and services according to these new technologies. Method: The present research has been using a library study. In fact, equipping libraries with modern technologies would improve library services and increase users’ satisfaction. Findings: Librarians should be aware of important aspects of IoT in library services. The IoT will continue to affect libraries and their services through the building, collection management, instruction, data security, data mining, and information literacy. In this study, authors try to design a practical model for academic libraries based on IoT devices to improve the quality of services, increase user’s satisfaction and reduce costs. Conclusion: It is expected that this new technology, in addition to improving services, can greatly reduce the additional costs of libraries and help the library get closer to green and environment-friendly libraries.

The purpose of the study is to conduct bibliometric analysis of the research articles of SRFLIS Summit- International Conferences held during the year 2014-2019 and investigate the various dimensions of bibliometric study. The paper conducts bibliometric analysis of 220 articles which were published in the form of conference papers during the covered period. The study evaluates the various aspects of published conference articles of SRFLIS Summit. The study highlights the chronological distribution of papers, authorship pattern, geographical distribution, and affiliation of authors, citation pattern and length of articles. The results explore that the majority of the contributions by two authors. It is observed that a total of 2720 citations counted to the contributions and most cited documents are journal articles. The analysis of countries found that majority of contributions are from India and authors from New Delhi published maximum papers. The study evaluates the publication trends and has important implications for scholars and researchers

The purpose of the paper was to identify the status of digital resources management in the central library of Allameh Tabatabae’i University based on the open Archival Information System(OAIS) reference Model template .The Methodology and approach was carried out in terms of the nature of the applied and case study method. The director and staff of the Central Library of Allameh Tabatabae’i University were research community. By reviewing the literature and resources available in relation to digital resource management, a six-part log is provided for this research. The data were analyzed by descriptive statistics (calculating abundance, frequency and mean) and interpretation. The Findings was designed to determine the significance of the 6 subsystems of the OAIS model. Among them, the "subsystem of acceptance and processing" with 90%, the access subsystem with 81%, the subsystem of management with 70%, archiving storage subsystem "with 71%, data management subsystem with 59% , Maintenance and Maintenance Planning subsystem "with 52% percent respectively, was obtained for the digital resources management of the Central Digital Library of AllamehTabataba'i University.

Background: Official websites of tourism destinations provide an important digital content and are considered as widely-used tools of introducing destinations and presenting tourism products to the potential tourists. Improving the usability of websites helps the tourism destinations in achieving their goals. Websites usability is measured based on different criteria. Purpose: This paper evaluates and compares the usability of Iran and Malaysia official tourism destination websites –which are regarded as quite comparable in their tourism products and market- using seven criteria of content, visual attractiveness, infrastructure, interaction and responsiveness, navigation, customization, and product provision. Method: In order to do this evaluation, pairwise comparison questionnaires of the criteria were developed based on DEMATEL and ANP techniques and were answered online by 10 tourism experts in Iran. Websites’ usability analysis was performed using a combination of two MCDM (Multiple Criteria Decision Making) techniques that are DEMATEL and ANP so that the causal relations of the criteria are identified along with the ranking of their significance. Findings: The findings of the research show “infrastructure” as the dispatcher criterion, “product provision” as the receiver, and “content” as the most important criterion in the usability of tourism destinations’ websites. The findings also revealed the superiority of Malaysia’s official tourism website as compared to that of Iran.

This book primarily personified the diversified academic, research and professional developmental activities undertaken by the author while working on various capacities and platforms. The distinctive presentation of thought contents in the domain of library and information science, education, research and management will inspire, aspire and motivate the knowledge workers, educationists, scientists, managers, policy-makers, thinkers and researchers to think out of the box and work differently especially in adverse environment. Throughout the chapters author shared his rich personal and professional experiences gained while working in various segments which are supported by exemplary instances with appropriate pictorial presentations. The Author believes that his painstaking task in completion of this distinctive style of monograph will be found worthwhile when the prospective readers find this book useful and bring positive changes about in their personal thinking and implementing the change in their professional career.