درخت حوزه‌های تخصصی

Background: Destination branding and social media strategy may be a major and strong marketing and promotional tool for destination marketers. Today tourism has been greatly affected by social media platforms. Besides being a major source of information, these tools can facilitate the interaction process among tourists and provide them with customized and personalized offers. These activities can ultimately lead to enhanced destination brand equity. Purpose: The present study attempts to investigate the impact of social media marketing on consumer-based brand equity components for tourism destinations. Method: The sample of the study totaled 149 visitors from Isfahan. Online questionnaires and convenience sampling methods were used to collect data research. The research hypotheses were tested using smart PLS software. Results: The results showed that there is a statistically positive and significant impact of social media marketing on destination brand awareness, destination brand image, destination brand quality, and destination brand loyalty. Conclusion: As the results show, social media marketing is an effective marketing tool to improve tourism marketing that in turn can enhance destination brand equity. These results are beneficial for tourism destination marketers and managers. Social media marketing as a prominent marketing tool can strengthen destination brand equity and potentially influence tourists’ behavior

Background: Official websites of tourism destinations provide an important digital content and are considered as widely-used tools of introducing destinations and presenting tourism products to the potential tourists. Improving the usability of websites helps the tourism destinations in achieving their goals. Websites usability is measured based on different criteria. Purpose: This paper evaluates and compares the usability of Iran and Malaysia official tourism destination websites –which are regarded as quite comparable in their tourism products and market- using seven criteria of content, visual attractiveness, infrastructure, interaction and responsiveness, navigation, customization, and product provision. Method: In order to do this evaluation, pairwise comparison questionnaires of the criteria were developed based on DEMATEL and ANP techniques and were answered online by 10 tourism experts in Iran. Websites’ usability analysis was performed using a combination of two MCDM (Multiple Criteria Decision Making) techniques that are DEMATEL and ANP so that the causal relations of the criteria are identified along with the ranking of their significance. Findings: The findings of the research show “infrastructure” as the dispatcher criterion, “product provision” as the receiver, and “content” as the most important criterion in the usability of tourism destinations’ websites. The findings also revealed the superiority of Malaysia’s official tourism website as compared to that of Iran.

Introduction: In the last decade, Six Sigma has emerged as a systematic and powerful approach to improving the quality of health care and controlling costs. The purpose of this article is to determine the effect of Six Sigma strategy management on improving the quality of information services in the Children's Medical Center Hospital. Research Method: The methodology of the present study, which is an applied study in terms of purpose, is a descriptive correlational survey. The statistical population of this study consists of all managers, supervisors and experts of the Children's Medical Center Hospital, whose number is 149 people. Cochran's formula has been used to determine the sample size, which according to the statistical population is 94 people. The method of selecting statistical samples is simple random sampling according to the subject and nature of the research. The required data were collected using a standard questionnaire and the data were analyzed using regression analysis through SPSS 23 software. Findings: Research findings showed that fact-based management can account for 26% of changes in the quality of information services, management of resource providers can account for 38% of changes in the quality of information services and management based on facts and information Predict 39% of changes in the quality of information services. Conclusion: Six Sigma is a systematic and statistical approach that aims to identify the shortcomings of process performance and reduce the error of those work and clinical processes that are performed with long time, high cost and poor outcome.

Purpose: The principal purpose of the present article is to analyze the technical mechanisms and the categorization procedure of thesaurus, ontology, and their types in storage and retrieval of digital and non-digital content. The types of knowledge organization systems (KOSs) which are addressed in this article are Roget’s thesaurus, thesauri, Micro, Macro and Meta thesaurus, ontologies, and lower, middle, or upper-level ontologies. The study attempts to demonstrate categorization the procedure through determining the position of KOSs in the context of data, information, and knowledge (DIK) by explaining their engineering mechanisms such as data, information, and knowledge engineering in content storage and retrieval, especially digital content. Method: The research method relies on documented and historical methodology. Findings: As ontologies have taken the highest position amidst KOSs in making digital resources available in a web based environment, it is suggested that Iran and other developing countries use the capacities and capabilities of ontologies, especially in the development of national ontologies, in order to construct their knowledge-based infrastructure and system to achieve high performance in digital content engineering and management.

The present paper is focused on the study of pre-service student’s attitude towards use of helpful technology in teaching learning process. A descriptive and survey method was used for the study. The sample consists of 150 pre-service students at B.ED and M.ED levels in the Department of Education, Aligarh Muslim University, Aligarh. Out of 150 BED and MED students 69 were male and the rest female. We adapted tools from the research work of Abani Gwanshak Shikded and Theresa Ledger and further the tools were modified according to the objective of the study. We developed a tool by ourselves to measure attitude of pre- service student’s towards use of helpful technology in teaching learning process to disabled children. The data was tabulated and systematically analyzed, with the help of the Microsoft Excel. The data was fed in the Excel sheet and then analyzed using operations like converting the data into percentage, addition etc. and interpreted on the basis of objectives of the study. We took five types of helpful technology for various disabilities, namely, helpful technology for “visually impaired, reading impaired, hearing impaired, writing impaired and mathematically impaired” . The major findings of the study revealed that majority of the students are aware of helpful technology but they are not skilled in using helpful technology in teaching learning process and also majority of the pre-service students have favourable attitude towards the use of helpful technology in teaching learning process.

Purpose: The purpose of this study is to research factors associated with knowledge distribution that managers can leverage to ensure a strong innovation management process and successfully deliver technological innovations to the intended consumer. Method: These approaches have strengths and weaknesses of their own about technological advances, user's reception, adaptability, and success rate within the real intelligence of generating knowledge. Findings: The learning of data access distribution- how an individual/ the organization obtains access to any individual's own and other knowledge has emerged as a key research area from a broad and deep field of study on technology transfer and innovation, and more recently from the sector of strategic management. Increasingly, knowledge access sharing research has moved to an organizational learning perspective. Indeed, experience and research suggest that successful knowledge access sharing involves extended learning processes and not simply communication processes, as ideas associated with development and innovation need. Conclusion: This study provides basic concepts of data access distribution and its means of realization.

The purpose of the paper was to identify the status of digital resources management in the central library of Allameh Tabatabae’i University based on the open Archival Information System(OAIS) reference Model template .The Methodology and approach was carried out in terms of the nature of the applied and case study method. The director and staff of the Central Library of Allameh Tabatabae’i University were research community. By reviewing the literature and resources available in relation to digital resource management, a six-part log is provided for this research. The data were analyzed by descriptive statistics (calculating abundance, frequency and mean) and interpretation. The Findings was designed to determine the significance of the 6 subsystems of the OAIS model. Among them, the "subsystem of acceptance and processing" with 90%, the access subsystem with 81%, the subsystem of management with 70%, archiving storage subsystem "with 71%, data management subsystem with 59% , Maintenance and Maintenance Planning subsystem "with 52% percent respectively, was obtained for the digital resources management of the Central Digital Library of AllamehTabataba'i University.

This book primarily personified the diversified academic, research and professional developmental activities undertaken by the author while working on various capacities and platforms. The distinctive presentation of thought contents in the domain of library and information science, education, research and management will inspire, aspire and motivate the knowledge workers, educationists, scientists, managers, policy-makers, thinkers and researchers to think out of the box and work differently especially in adverse environment. Throughout the chapters author shared his rich personal and professional experiences gained while working in various segments which are supported by exemplary instances with appropriate pictorial presentations. The Author believes that his painstaking task in completion of this distinctive style of monograph will be found worthwhile when the prospective readers find this book useful and bring positive changes about in their personal thinking and implementing the change in their professional career.