مریم دهقانی

Export is a crucial driver of economic growth in various countries and significantly contributes to a country's entry into global markets and enhances economic success. In developing countries such as Iran, economic and social development programs prioritize the expansion of exports, particularly high value added agricultural products. The growth in non-oil exports, such as dried fruits, and the entry of domestic producers into new global markets have led to an increased demand for Iran's export products. This has also resulted in higher production levels, increased employment opportunities, and higher value added in the related activities. To enhance export performance, which is a crucial measure of a company's success in utilizing its resources and capabilities in the international arena over a specific period of time, it is important to focus on improving marketing strategies and specialized knowledge. Therefore, this research aims to examine the impact of marketing mix and specialized marketing knowledge on the export performance of small and medium-sized enterprises (SMEs) involved in exporting dried fruits in Mashhad, Iran in 2022. A total of 80 questionnaires were distributed among senior managers, board members, and business managers of dried fruits SMEs using the available sampling method. Structural equation modeling was employed for data analysis and test of research hypotheses. The statistical data and structural equation modeling revealed that the joint impact of marketing mix and specialized marketing knowledge has a positive and significant influence on export performance. In order to improve the company's profitability, it is essential for senior managers and sales managers to recognize the significance of these two factors and undergo relevant training to acquire the necessary skills. Moreover, managers should make effective use of appropriate distribution channels to expand their exports. Simultaneously, they should consider adapting product quality and packaging to align with the preferences of foreign buyers.

Purpose - Land subsidence is caused by natural factors and human activities around the world. Fars Province, located in the south of Iran, is subject to land subsidence due to the uncontrolled exploitation of groundwater, causing damages to the population and human settlements and also environmental, social and economic areas. Design/methodology/approach - The present research is descriptive in terms of describing land subsidence in the case study region, whereas it is also analytical as time series analysis techniques based on Radar Interferometry (InSAR) is applied to monitor temporal changes in subsidence in Darab and Fasa Plains, including 470 rural points. Using 8 ENVISAT ASAR images spanning between 2005 and 2010, nine Interferograms were processed. In the study area. Geographic Information System (GIS) is then used to study groundwater level decline at the well locations in a 24-year period (from 1991 to 2015). Findings - The results of the research confirm that there is a significant correlation between groundwater water level decline and land surface subsidence. Time series analysis of the processed Interferograms indicate the mean displacement velocity map, demonstrating the maximum subsidence rate of 25 cm/yr. The InSAR analysis reveal within the study area subsidence rate of 25 cm/year in 24 years period and locally exceeding 30 cm/yr in the last decade. This area of significant subsidence is limited in its spatial extent to the agricultural land and is partly influenced by the large-scale over-exploitation of groundwater resources in the region study. The temporal and areal relationships of subsidence and groundwater level data suggest that a significant part of the observed subsidence in the Darab region is caused by intense groundwater extraction which has led to widespread compaction within the upper parts of the up to 300m. Socioeconomic analysis and the subsidence hazard map show that 105523 people are generally at risk of subsidence, of 65068 who are at high risk. In addition, there are 2679 socioeconomic infrastructures such as public service at risk of damage by land subsidence. Research limitations/implications - Limitation in In SAR data access, especially for long-term data was one of the main limitations in land subsidence research and also in this research. Practical implications - Integrated water resource management and the observed extraction of groundwater could influence the subsidence rate in the regions exposed to land subsidence. Originality/value - This research will be important to provide vulnerability in regions with groundwater overexploitation.