مطالب

Tourism has been known as the largest service industry in the world in terms of income, so that its growth has led to a lot of social and economic changes. The tourism industry is considered as one of the pillars of economic development in the postmodern period, that plays an important role in the economic development of societies and is one of the most important components of sustainable income. The development of the tourism industry for developing countries, which have encountered with problems such as high unemployment rate, limitation of currency resources and single-product economy, has great importance. On the other hand, tourism can have a great effect on national production and employment of country in the future years as a powerful economic industry. The tourism industry has been more and more considered seriously by the policy makers and planners of the country and the development of tourism industry is turning a national and universal request due to the fact that the reduction in national production and the consequent increase in unemployment as the main economic problem of the country is raised in our country. Hence, the tourism industry can be considered as an economic perspective. In this regard, the AHP-SWOT technique was used in order to identify the effective factors, internal accelerators and retardants (strengths and weaknesses) and the external accelerators and retardants (opportunities and threats) of the tourism development of the District 12 of Tehran and the presentation of scientific and practical strategies and solutions in regard of tourism development. Quantitative research models output indicates that the final score of the internal factors evaluation is 3.48 and the final score related to the external factors evaluation is 3.48. Therefore, considering these outputs, acceptable strategies for planning and strategic management of tourism development in the district 12 according to the placement in the first quarter of the internal and external matrix, are aggressive strategies. Therefore, the strategies of tourism development and tourism attraction in this district should be developed in such a way that seek to fix the weaknesses, eliminate the threats to the district and, with the comprehensive and strategic planning approach take appropriate measures and strategies in order to optimize the current situation and organize the tourism industry in this district. .

Over the past few decades, the growing population and the high density of human environments and the development of urban life in most of Iran's cities have caused problems such as limiting natural environments and neglecting ecological conditions such as rivers, forests and natural resource depletion has led to the emergence of severe challenges. Regrettably, in the case of rivers and their marginal lands, in most cities, we face disregard and lack of proper monitoring; urban rivers are one of the most effective sights in cities with this feature. It is considered that by using the correct potential of the rivers inland, the equilibrium of the relative We created between artificial spaces (man-made) and natural spaces in the city and emphasized the presence and participation of more people in natural environments. In order to create and motivate the presence and participation of citizens in the first stage, there is a need for a space for social interactions that We will strengthen the mental and social health of individuals, and in the second stage, we need a standardized and comprehensive urban design, taking into account the general principles of design, as well as observing the appropriate visual corridors in urban space, in order to create the motivation and possibility of the participation of the people, the main issue in research Present study of environmental factors affecting the visual structure of rivers Urban Rhone and the impact of rivers on improving the quality of landscapes of cities with this potential. This paper has been compiled on the basis of content analysis methodology and data analysis using SWOT technique is presented in Table 5. As a result, the paper has a practical structure that includes a series of basic steps to improve urban landscape indicators along the river bed and provide tourist facilities along the periphery of the rivers in the city.