مطالب

Purpose: What is changing today is expanding customer loyalty. In organizations such as the Melli Bank, customer relationship management is more sensitive. Because the customer is considered to be part of the service provided in the service delivery process, and the customers are the lifeblood of the banks. The Melli Bank can not only seek new customers, but also keep customers and convert them to loyal customers as one of the priorities. Customer relationship management is a multi-faceted approach to marketing, sales and customer care. The Melli Bank manages customer relationship management in order to create customer loyalty and improve organizational performance. The purpose of the present study was to identify the organizational impact on organizational performance by considering the relationship between marketing integration in the employees of the Melli Bank of Isfahan Is. Methodology: This research, in terms of applied purpose and in terms of nature and method, is a descriptive survey. The statistical sample is 299 employees of the Melli Bank of the city of Isfahan. Findings: The method of collecting theoretical bases, libraries and data collection tools, a researcher-made questionnaire with Cronbach's alpha, 0/851 and response rate of 0/93.Conclusion: The results of the analysis indicate that organizational learning is effective on the performance of communication management.

Purpose: The present paper aimed to present a suitable model of cultural diplomacy based on elite capacity. Methodology: The statistical population included the scientific elite, including professors, students, Executive and cultural managers of universities and the selected institutions and departments, including 4500 people, who was studying in the academic year of 2016-2017, of whom 354 people were selected based on the Kerjeci and Morgan tables, in Simple and randomized stratified method. The extracted components and sub-components, after reviewing the documents of theoretical foundations and factor analysis, the matrix of the research components was examined for the panel of experts and the research components, in terms of naming fitness. Findings: The results of the data analysis showed 6 components were extracted, among which, the components of setting up elite activity space, the utilization of the elite idea's capacity, the fitting of the elite presence based on the cultural diplomacy of the country, in the field of elite capacity and multi-dimensional valuation components of cultural diplomacy of the country, the cultural valuation of cultural diplomacy of the country, and the scientific-expert evaluation of the cultural diplomacy of the country, were included in the field of cultural diplomacy and the model was also drawn and the GFI model was calculated equal to 0.937 and verified. In addition, among these six factors, 5 factors are in a favorable situation, according to the calculated mean (3.90), (3.188), (3.14), (0104), (3.185), and (3.778) and being larger than average of population (3) and the elite presence fitting component had a lower utility than other components, based on cultural diplomacy of the country. Discussion: the structure and set of cultural laws of the country were in a favorable situation in line with the use of elite capacity

Purpose: The main goal of the philosophy education program is to create intellectual challenges for students, which plays an important role in the ability of cognitive skills. Methodology: The present study was conducted to examine the effectiveness of teaching philosophy in the form of a curriculum on the working memory of elementary school students in Mashhad in the academic year 1391-1396. Twenty-eight female and female students were voluntarily selected and randomly divided into two groups: control and Experiments were conducted. Then all the participants responded to the Wechsler memory test. The research method was experimental and pre-test and post-test design with control group. Then, the classroom method was used in a circle method with the help of the stories of Sharp Lepman and Robert Fisher. Seven training sessions were conducted for the experimental group and the control group was performed on the waiting list They were. After completing the training sessions again, "all participants responded to the Wechsler memory test. To test the hypotheses, the covariance analysis method was used. Findings: The results showed a significant difference in the working memory of the experimental group. Therefore, it seems that training with Slow-hole technique can have a positive effect on the blindness of blind children. Conclusion: The workload of the motor-driven motor is in many complex cognitive activities requiring hard-coded controlled processing. Encourages the use of high-level cognitive skills in students, and this can be done Depending on the workload, it is related to work memory.

Purpose: One of the indicators of economic development in the countries is the participation of citizens. One of the most important issues is the participation of citizens in paying taxes. Methodology: In this research, a model for promoting popular participation in paying taxes at the Tehran Tax Administration has been addressed. This study was carried out in combination; in the qualitative section, a sample of 20 individuals was deliberately targeted at experts in the field. The qualitative tool in the research was a semi-structured interview and a small tool for a researcher-made questionnaire. The statistical population of this study is 384 attendants and 254 employees of the General Directorate. A random sampling method was used. According to the opinion of the professors, the tool was selected through the implementation of 30 questionnaires and the determination of Cronbach's alpha The research used in this study was exploratory factor analysis, T test, Factor Factor Analysis and Verifiable Factor Analysis, which was performed using SPSS software and Lisrel software and MonteCarloPCA program and structural equation modeling technique (SEM). Findings: The research findings show that in this study 8 factors have been discovered to increase the participation and its model has been extracted and approved by the experts. Among these factors, technological and economic have the highest value and have been introduced as the most important factor for promoting participation. Discussion: these couple therapy approaches can be used as a useful strategy for creating coherence and creating a conscious relationship to the interaction of mental elements to improve couples' relationships.

Purpose: The purpose of this study was to investigate the design of a model based on the impact of information technology on the empowerment components of professors with mediating role of social resilience in the Payame Noor University of Mazandaran province. The research method was descriptive-correlational. Method: The statistical population of this research included all professors (scientific and invited) in Payame Noor University of Mazandaran (2539 people). In this study, 280 people were selected as the sample from three branches of Mazandaran Payame Noor University using randomized cluster method. Three standard questionnaires used as the measurement instruments in this research were Ghasemi’s information technology questionnaire, Spreitzer’s empowerment questionnaire, and Connor and Davidson’s resilience questionnaire. In the descriptive statistics part, plotting charts and calculating the statistical indices were used to describe the hypotheses. Structural equation modeling test was used to analyze the data. The data were analyzed using SPSS22 and Amos software. Results: The findings of this research indicated that the design of the model based on information technology influences the empowerment components of professors with mediating role of social resilience in the Payame Noor University of Mazandaran province and all the paths of the effect of the exogenous variables on endogenous variables and endogenous variables on exogenous variables are significant at the level of a = 0.05. Also, all direct and total effects of the endogenous and exogenous variables were significant (p0.05), and all indirect effects of the exogenous and endogenous variables on the endogenous variables were significant. In the final model of information technology and faculty empowerment variables, the highest path coefficient was for the path from information technology to faculty empowerment (0.72) and then from the components of faculty empowerment to resilience (0.71). Conclusion: Information technology and mediating empowerment components have a resilient effect on empowerment components and have shown their mediating role well.