Journal of Research and Rural Planning -پژوهش و برنامه ریزی روستایی

Purpose- To develop agritourism, based on the supply and demand framework, it is essential to understand the preferences of tourists as well as the tendency and capabilities of the local community to participate in the development of agritourism. The study aims to examine tourists’ preferences, gardeners’ preferences and capabilities for agritourism activities, and to compare tourists’ preferences and gardeners’ preferences and capabilities regarding agritourism activities.Design/methodology/approach- The research method is a descriptive-analytical type carried out by a survey method. The study population consisted of 109 apple gardeners the 15 sample villages of Semirom County who were selected using a targeted sampling method, and 252 tourists who visited the sample villages. The data were collected using two researcher-designed questionnaires. To analyze the data, SPSS software along with inferential statistical methods, including One-sample t-test and Friedman were used.Findings- The findings indicated that tourists' demand for agritourism activities is high and they are interested in all types of agritourism activities. Gardeners are willing to provide agritourism activities, but they have low capability to offer them to tourists. Also, the findings indicated no match between the demand and supply for agritourism activities; Tourists’ main preferences were for Agri-recreation, Agri-experience and Agri-accommodation, and food services, while the tendency and capability of gardeners were more about agri-entertainment and Agri-education.Practical implications- The findings will be useful for tourism planners to develop optimal strategies for developing agritourism with a better understanding of the behaviors and preferences of tourists as well as the willingness and ability of gardeners.Original/value- Using the integrated supply and demand framework to analyze the gap between tourists' preferences and gardeners' capabilities for agritourism activities is the innovations of the research.

Purpose- The main goal of this article is to investigate the effects of the corona pandemic on the resilience of the livelihood of the villagers of the Oraman District of Sarvabad County. Moreover, the study aimed to measure the villagers' resilience and ability to adapt to crises and propose solutions to improve their livelihood resilience.Design/methodology/approach- The research approach is a mixed method of quantitative and qualitative methods. Data collection was theoretical, using documentary and survey methods. The statistical population of the research include three groups of local people (300 people according to Cochran's method), development officials (18 people according to the targeted method), and experts of the region (12 people according to the targeted method).Findings- Data analysis using inferential statistics tests (chi-square, Friedman rank, Pearson correlation) showed that two components gained averages of 2.63 and 2.72 at a significance level of 0.01. Therefore, the livelihood resilience of the villagers in Oraman District is in a bad situation in both dimensions of confrontation and adaptation. Also, the results suggest a direct, positive and significant relationship between the reduction of both dimensions of livelihood resilience and the overall livelihood resilience of the villagers.Practical implications- The leading solution to improve the livelihood resilience of the villagers in the region against crises is to change the managerial perspective of crisis management from a traditional and passive approach to a new proactive approach. To this end, in addition to training development managers, there is a need to train locals and form a crisis management unit headquarters with adequate performance, efficiency and up-to-date knowledge and awareness.Originality/Value- Livelihood resilience is major in achieving livelihood sustainability to ensure the optimal quality of life and the living environment. One of the pressures on the livelihood system of the villagers in the last two years was the Corona pandemic. Therefore, identifying these effects and planning to solve them can help to reduce the vulnerability and thus increase the livelihood resilience of the villagers.

Purpose- The administration and policy-making have long been a principle to impact the sustainable development of rural areas. One of the most critical factors that ensure the achievement of an organization's goals is the structure design of the organization. The present research examines the influential factors in the organizational structure of rural development management in Guilan Province. The study analyzed the role of rural governance indicators and inter-organizational coordination in realizing the coordinated management of rural development. Ultimately, it proposed an executive strategy to realize the coordinated management of rural development planning in Guilan Province.Design/methodology/approach- Based on Morgan's table, a sample size of 81 individuals with roles like specialist, expert, manager and employee of different organizations in Giulan Province, professors and graduate students of geography and rural planning were randomly and systematically selected. Data collection was done using a researcher-made questionnaire. The professors confirmed the validity of the questionnaire, and the reliability was determined with Cronbach's alpha, with a value of 0.82.Finding- This research is an applied study in terms of the purpose; In terms of nature, it is descriptive-analytical and quantitative-qualitative in terms of methodology. The data obtained from 37 items were analyzed using SPSS statistical software to provide solutions based on seven leading indicators of rural governance and five indicators of inter-organizational coordination. The research findings show that the model based on rural governance indicators and inter-organizational coordination mainly consists of coordinating, obliging and responsive indicators to realize the coordinated management of rural development planning.Practical implications- To this end, the establishment of a "coordinated management council for rural development planning of Giulan Province under the supervision of the governor” is proposed.

Purpose- The purpose of the current research is to present a community-based tourism model in the mountain villages of Nowshahr County in Mazandaran province.Methodology- This research was conducted in two stages. In the qualitative part, a semi-structured and in-depth interview was conducted with 20 tourism activists, handicrafts and university experts with a theoretical and targeted method, and the analysis of the interviews was conducted with a Grounded Theory method. The classical grounded theory was done with the help of MAXQDA software. In the quantitative part Lawshe index have been used and in order to test the paradigm model, the final questionnaire was distributed among 384 people of Kojur mountain villages in a cluster and available method. In the last stage, by using Smart PLS software the structural model was examined. Findings- The community-based tourism model of mountain villages obtained in this research includes six components. Causal factors include two "Mental" and "Behavioral" components, contextual factors include three "Group", "Family" and "Individual" components, intervening factors include four "Infrastructural" and "Political-Law" components, "Economic" and "Socio-Cultural", strategies including four "Developmental", "Marketing and Product", "Financial" and "Educational" components and finally the consequences including three "Social-Cultural", "Environmental" and "Economic" components. Also, the main phenomenon in this model was "passion for action".Practical implications- Considering the problems of tourism in the mountainous villages of Kojur region, it is possible to develop community-based tourism by reducing the obstacles identified and strengthening the contexts by adopting development strategies, marketing and product, finance and education and created positive consequences.Original/value- By knowing and gaining insight into the formation process of community-based tourism in Kojur mountain villages and its effective factors and consequences, it is possible to develop better and more effective this type of tourism in the region.

Purpose- The purpose of this article is the provision a context for the continuity and conveyance of hidden values in human habitations in a form of patterns for future plans. Design/Methodology/Approach- Hezaveh village, located in Markazi Province, is one of the habitats that has always been noted due to its location and physical traits. Hence, three residential samples were studied and analyzed. The research has been formed with an inductive approach based on field observations and documentary studies. The selection method of samples was based on diversity indicators in structural and functional patterns. They were extracted among the observed samples based on statistical data according to the number of families, type of livelihood, etc. Findings- The findings of the research demonstrate the way physical traits of habitats are considered in accordance with the natural environment, humans, and housing formation. Thus, housing can be understood as a fundamental type and pure form of a physical environment that represent those patterns. Because of the cold climate of the village, most houses have inner yards and are introverted. The ratio of the outer skin to the whole volume of buildings is low. Yards are relatively small and walls are thick. Moreover, the investigations revealed that there are somehow similar spaces in them. Practical implications- In its simplest use, the findings of the research might be deemed as a pattern or criterion for the design of rural housing which reflects the architectural properties of that region. Originality/Value- The analysis and inference methodology of a pattern for rural housing could be regarded as an innovation in this research.

Purpose- Nowadays, providing education in information technology and communication to the rural workforce is crucial for improving social capital and promoting sustainable development. However, inadequate policies have created a digital divide between rural and urban areas. Upgrading digital literacy is now a key goal for policymakers and planners. This research aims to analyze the digital literacy policy system in rural areas in Iran. Design/methodology/approach- The research involves an analytical method, where existing documents are reviewed. Essential information was gathered by analyzing various digital documents, including the Cyberspace Strategic Document, Digital Transformation Strategic Document, Communications and Information Technology Strategic Document in the Sixth Development Plan, Digital Transformation Roadmap of Iran, and the Performance Report of the Ministry of Communications and Information Technology. Findings- After examining the five strategic digital literacy programs of the country, it was found that the Cyberspace Strategic Document (2018-2025) did not sufficiently address rural digital skills, particularly in the agriculture sector, despite considering actions in the field of industry, business, services, human resources, culture, and lifestyle. However, other documents, such as the Digital Transformation Strategic Document, the Communications and Information Technology Strategic Document in the Sixth Development Plan, and the Performance Report of the Ministry of Communications and Information Technology (2019), emphasized various digital literacy components, including raising awareness of innovative methods for crop production, dealing with natural disasters affecting crops, employment based on capabilities, better access to electronic markets, facilitating the transfer of scientific findings to farmers, access to new electronic services (postal, educational, agricultural, banking, health), and empowering the rural workforce. However, some digital literacy components, such as facilitating crop cultivation planning for the next year, establishing major product purchase centers, and predicting weather changes, have yet to be fully considered in the country's digital programs. Practical solutions- In order to fill the existing digital divide between rural and urban areas, experts have proposed various practical solutions, including providing various digital infrastructures and tools in rural areas, increasing the population coverage of broadband internet services in rural areas, equipping agricultural service centers with digital technology facilities to transfer information to rural farmers, upgrading the literacy level of rural workers, especially rural farmers. Originality and value- Most of the studies on rural digital literacy have focused on evaluating resilience through digital literacy, and the analysis of the country's policy on rural digital literacy has received less attention from researchers. This research is innovative in this regard.