The article deals with Belarusian and English deictic markers and their role in verbal communication of native speakers in line with the pragmatic approach to language as a theory of speech influence for achieving communicators’ goals. Being a universal lingua-pragmatic category, deixis not only forms the propositional frame of an utterance with the indication to the place, time and communicators, but also marks their goals in communication as a strategic process aimed at achieving participants’ aims (macro-intentions) through the strategies of confrontation, negative politeness, and cooperation. The strategy is implemented through one or a number of tactics, which possess a dynamic character and make the strategy flexible. Speech tactics are predetermined by local aims (micro-intentions), and represent one of the tasks carried out consistently within a certain strategic line.