Iranian Context

The present study investigated the university practitioners’ attitudes towards using computer assisted language learning (CALL) in teaching English language at Islamic Azad universities of Khuzestan Province. This study was also to examine the English as foreign language (EFL) MA and PhD teachers’ computer literacy and its effects on using CALL facilities in English classrooms. The participants of this study were 135 university teachers at the Islamic Azad Universities (i.e., 12 Branches). The research instrument was a questionnaire extracted from Shin and Son (2007) in 5-point Likert scale. Findings showed that that there was lack of technological equipment for using CALL. 

The aim of this study is to develop a conceptual model for purchase intention of foreign food products in the Iranian context. Based on an in-depth review of past literature, the sub-factors related to customer’s purchase intention were extracted. Then, exploratory factor analysis and confirmatory factor analysis were applied to identify and confirm the factors affecting purchase intention of foreign food products. The obtained results illustrate the thirteen factors as follows: “corporate social responsibility”, “customer knowledge and awareness”, “perceived risk”, “retailer’s commercial image”, “customer’s personality characteristics”, “social identity”, “product features”, “attitude”, “country-of origin”, “perceived value”, “subjective norm”, “loyalty”, and “perceived behavioral control”. The proposed model could contribute to international food companies and retailers to understand customers’ expectations and to gain more market share in Iran. Designing a conceptual model for purchase intention of foreign food products in Iran based on a comprehensive set of the effective factors, developing the theoretical literature in the field of the factors affecting customer’s purchase intention, and presenting valuable results for academicians, marketing managers, and retailers.

This study evaluated the cultural content of Vision textbook series that are currently in use in Iranian public secondary school system. The aim was to find the most frequent cultural references as well as the most-frequently-represented cultural senses. For this purpose, frequency counts were used to collect the data and the culture categorization framework (Adaskou et. al., 1990) and cultural reference framework (Cortazzi & Jin, 1999), modified by Tajeddin and Teimournezhad (2014), were used to analyze the data. Results of the frequency counts indicated that the Vision ELT textbooks contained the most cultural content associated with Persian as the source culture. Similarly, the focus was primarily on the esthetic sense of culture, followed respectively by semantic, sociological and sociolinguistic (pragmatic) senses. The study ends up with implications for EFL stake-holders in Iranian context as well as the ELT enterprise in general.   

The present study was an evaluation attempt to investigate the practicality of interpretation procedures proposed by Fairclough (1989) in the critical analysis of Persian texts. The evaluation was implemented on the basis of a goodness criterion, analytical induction (AI) framework developed by Silverman (1993). In so doing, we went about the interpretation of the inaugural speech made by the president of Iran, Dr. Rohani to the United Nations General Assembly in New York in 2013. The interpretation was done according to the Fairclough’s interpretation model in light of AI theoretical framework. The outcome of the study supported the practicality of the overall interpretation model in the Iranian context. However, considering Iranian special sociolinguistic context, the study also put forward some suggestions with respect to the interpretation of local coherence and text structure in the lower section of the model as well as situational context and intertextual context in upper section.  

The present study aimed at investigating English as a foreign language (EFL) teachers’ level of reflection and the barriers to their reflection. To do so, based on an experimental research method, 98 EFL teachers were recruited and the English language teacher reflection inventory (ELTRI) was distributed among them. To consolidate the findings of the inventory, 20 volunteers from the same pool were interviewed. As the next phase of the study, to investigate the barriers to the teachers’ reflectivity, the same participants were given an open-ended questionnaire to probe their ideas about barriers to reflective practice. Based on the obtained data and the related literature, a Barriers to Reflective Practice Questionnaire (BRPQ) was developed and distributed among the participants. To analyze the data, descriptive statistics, one sample t-test, and content analysis were employed. The findings revealed that EFL teachers did not practice reflection at high levels. They considered top-down curriculum, disrespect for teachers’ authority, teachers’ inclination to the conventional teaching practice, lack of appropriate context for reflection, teachers’ workload, and lack of appropriate training courses as the most important factors which bar their reflection. Teacher education programs should raise EFL teachers’ awareness regarding the concept and use of reflective practice.

Textbooks in ELT perform different functions since their content can serve different purposes. Particularly, the content of textbooks can affect learners’ views to a great deal. Accordingly, designing ELT textbooks can generate much disagreement. Thus, textbook content is considered important and demands critical evaluation. This study explored the representation of national identity in the English Vision textbook series for Iranian senior high schools. For this aim, corpus analysis and content analysis were carried out, respectively, aimed at providing a description of the terms associated with nationalities, and describing aspects of national identity represented in the textbooks. The data in the corpus analysis phase were collected through obtaining frequencies of reference to nations and in the content analysis phase by means of a researcher-made checklist. Results revealed that Iranian identity is the most frequent aspect, for which 13 categories of reference were observed. Similarly, six major themes were found regarding aspects of national identity. This study offers implications for Iranian education policy-makers, textbook designers, and education practitioners.

Teachers’ professional identity has been the topic of abundant research in recent few decades. It has been defined as the knowledge a teacher has of himself/herself in teaching contexts, and relationships that manifest themselves in practical professional undertakings. This study aimed at investigating the factors that most likely influence identity construction of Iranian EFL teachers. In this convergent mixed-method study, the data in the quantitative and the qualitative phases were collected, respectively, through a questionnaire and semi-structured interviews. The participants of the study were 75 English language teachers who teach in Iranian public schools. The quantitative data were analyzed by means of SPSS and the qualitative data were analyzed manually through thematic analysis. The findings showed that the majority of the participants believed that gaining experience has been the most determining factor in construction of their identities as EFL teachers. Other factors such as inspiration of previous teachers, peer learning and particularly the university programs, however, have been less effective or have had little effect in this regard. This study has implications for ELT stake-holders.

This study sought to explore the core values articulated by principals with a focus on school leadership models. Considering the importance of values in educational leadership, very little research underpins the assumption of values in coupling with school leadership models. Therefore, this study employed a sequential explanatory, mixed-method research design in the Razaviyeh region located in the city of Mashhad, Iran to provide information on that topic. Data were drawn from a combination of methods, both quantitative (questionnaires administered to 350 teachers in 63 schools) and qualitative (a semi-structured interview with twenty school principals). The quantitative results first provided evidence consistent with the previous research from centralized education systems, suggesting the managerial leadership model is the dominant model in schools. The qualitative results indicated the core values articulated by principals and were categorized into terminal and instrumental values in each school leadership model.