Cultural content

This study evaluated the cultural content of Vision textbook series that are currently in use in Iranian public secondary school system. The aim was to find the most frequent cultural references as well as the most-frequently-represented cultural senses. For this purpose, frequency counts were used to collect the data and the culture categorization framework (Adaskou et. al., 1990) and cultural reference framework (Cortazzi & Jin, 1999), modified by Tajeddin and Teimournezhad (2014), were used to analyze the data. Results of the frequency counts indicated that the Vision ELT textbooks contained the most cultural content associated with Persian as the source culture. Similarly, the focus was primarily on the esthetic sense of culture, followed respectively by semantic, sociological and sociolinguistic (pragmatic) senses. The study ends up with implications for EFL stake-holders in Iranian context as well as the ELT enterprise in general.   

ELT coursebooks are the fertile soil for the transmission of cultural perspectives and also strong tools for shaping L2 learners' behaviors and expectations. This study investigated the existence of covert/ hidden curriculum in two of the widely used ELT coursebook series-- Top Notch and English File . To do so, the content of the series was analyzed via Moran's (2001) model of dimensions of culture and Chao’s (2011) main categories of culture . The results indicated that the series, along with covering different dimensions of culture, are biased mainly in favor of the western products, persons and perspectives, and that despite their global EFL/EIL audience, they vividly base their dialogues, reading and listening on the norms and values of the English-speaking countries, with almost no attention to the local, especially Asian values. The study, discussing the implications of such culture- related covert curricula in the ELT coursebooks, makes relevant suggestions for the design of ELT coursebooks in the present global village.

The growing interest in learning English language as an international language through international textbooks has necessitated the need for the evaluation of the cultural content embedded in English coursebooks. With regard to the close interrelation of language and culture, this study investigated the extent to which cultural aspects are represented in two international EFL textbooks. To this end, content analysis was used to analyze two commercial coursebooks (i.e., Summit 1a and Viewpoint 1), which are used in Iranian language institutes. The results of the directed content analysis revealed that two subcategories emerged from the content analysis (i.e., technology and environment), which were coded as an off-list category. Therefore, it was found that the reevaluation and extension of Stern’s (1993) framework for culture is necessary. Moreover, the results of the quantitative content analysis showed that there was not a balanced representation of cultural aspects in the selected coursebooks and the most frequent element was individual values in life. In addition, it was found that there was significant variation between the two coursebooks in the representation of culture. The study concluded that more in-depth investigation of cultural content is needed to develop cultural awareness of language learners. This study has implications for language material developers, language teachers, and language learners.