مطالب

Developments and accomplishments of the newly founded Republic of Turkey in the first half of the 20 th century had long been the focus of Reza Khan, the Pahlavi ruler of Iran. He considered Atatürk and his actions to be a good model for modern life. After ascending the throne, in parallel with the implementation of Western models, he applied the dominant thinking of Turkey about people’s way of life. Emphasis on the role of women, believing that the backwardness of social organization is the reason for the humiliation of women in the society, was closely pursued by Reza Shah as an important policy and as an ideology of his governance. Among special features and components of women's issues are their presence in the social fields, clothing, health, work and financial independence, and their education, which are addressed comparatively. The main question of this article is that despite the policies of Reza Shah's government regarding women, following the example of Atatürk, what similar achievement was made? If not, what were the reasons for this? The present article tries to identify different aspects of Iran and Turkey by using archival documents, newspapers, written sources, historical researches, and descriptive-analytical methods in examining instances of modernization by imitating Turkey. The result confirms the main point that it is not correct to equate the social modernization activities of Reza Shah and Atatürk. The personality structure, the level of knowledge and awareness, and how the two came to power had a different process, and finally, the society's approach to their position in power was also different. Reza Shah's perspective with Atatürk on women's issues and the actions taken by each of them to change the position of women followed different conditions, reactions, and consequences, which in this article is highlighted using a grounded theory and a background study on issues and finally an appropriate analysis is made based on the author's perception.

The topic of bartering in psychotherapy is intriguing, especially in this day and age. The current ongoing events could invoke economic turmoil or a new monetary system that could call for an improvisation towards the medium of exchange in counseling and psychotherapy. The bartering system seems to be an ideal alternative, especially during times of economic uncertainty. This paper will further discuss the history of money and its progress, how the psychology field is addressing the barter system and professional recommendations for the bartering system in counseling and psychotherapy. Article number: 1

Abstract Background : Social responsibility is one of the important components in professional ethics and as to the role of banks in economic system; social responsibility of banks includes strategic results for companies. Therefore, in the current research, effective factors and causes on social responsibility in business banks of Iran are studied. Methodology. The current research was qualitative. The statistical society was two parts. The first part included marketing and financial experts of banks, professionals, managers and supervisors of districts and experts of governmental and nongovernmental business banks and the second part included bank stakeholders which among them, 18 persons were chosen as sample by snowball method and reaching to saturation. Data collection tool is deep interview. Finally, data were analyzed by method of content analysis and coding and using 2020 Max QDA software. Findings : Based on the obtained results in relation with effective factors on social responsibility of banks by method of content analysis, 3 categories, 12 concepts and 45 secondary codes were identified. Conclusion : As to the research findings, it is recommended to constitute special work groups to expand and develop social responsibility to investigate and impart favorable approaches. Abstract Background : Social responsibility is one of the important components in professional ethics and as to the role of banks in economic system; social responsibility of banks includes strategic results for companies. Therefore, in the current research, effective factors and causes on social responsibility in business banks of Iran are studied. Methodology. The current research was qualitative. The statistical society was two parts. The first part included marketing and financial experts of banks, professionals, managers and supervisors of districts and experts of governmental and nongovernmental business banks and the second part included bank stakeholders which among them, 18 persons were chosen as sample by snowball method and reaching to saturation. Data collection tool is deep interview. Finally, data were analyzed by method of content analysis and coding and using 2020 Max QDA software. Findings : Based on the obtained results in relation with effective factors on social responsibility of banks by method of content analysis, 3 categories, 12 concepts and 45 secondary codes were identified. Conclusion : As to the research findings, it is recommended to constitute special work groups to expand and develop social responsibility to investigate and impart favorable approaches. Article number: 2

Background: Today, due to the importance that organizations attach to physical and mental health and cleanliness of the consumer environment, concepts such as ethical marketing, green marketing, environmental and social marketing to implement corporate social responsibility entered the marketing literature that all point to some kind of positive marketing. Positive marketing is a type of marketing that works for the benefit of consumer groups, companies and the community and works to create value. The purpose of this study is to investigate the ethical and social value creation of positive marketing for the company, customer and community. Method: The present study was applied and descriptive-correlational. The statistical population was the customers of entrepreneur insurance services who were selected as in access sample (N=384). The gathering tool was a five-choice Likert scale questionnaire and structural equation modeling methods were used to analyze the data. Results: The results showed that the role and effect of "positive marketing" on "company value", "customer value" and "social value" were statistically confirmed that Based on these results, positive marketing has the greatest effect on social value. Conclusion: Positive marketing emphasizes ethical and social value creation and responsibility for both the company and the community and the customer. Ignoring social responsibility and unethical marketing may succeed in the short term, but it is certainly not a good long-term strategy. Over time, customers will become distrustful of the brand as a whole, and it will be difficult to find brand supporters who want to spread awareness about the company's product or service through word of mouth marketing. Article number: 9