مطالب

Green Marketing is becoming a buzz for the society nowadays and people start shifting their demands towards a product which is related towards environmental safeguard. Nowadays companies from different industries sectors are showing their keen interest and taking various initiatives towards green marking. Electronic products having eco safeguard and are less detrimental to the environment are labeled as Energy star by United States Environmental Protection Agency In the United States, 2% of annual electricity consumption accounts for personal computers. The requirement of Energy Star labels is of computers, which possesses 65 % more efficiency label than regular products. By adopting these computers, $1.2 billion will be saved by the industries over the product’s life. In the year 2012, the Environmental Protection Agency Partnership with Walmart based on Green Power recognized Walmart in the United States as the largest green power generator. In year 2012, Walmart was able to deliver 297 million more cases while reducing the drive by 11 million miles, which in 2012 alone increases fleet efficiency by 10 percent. This present study aims to identify emerging areas in green marketing in different sectors of industries exploring the scope and effectiveness of the same in developing countries.

Social diversity in the neighborhood districts has been the new approach for the challenges resulting from varieties in cities. Social interpreters of this policy are to create neighborhoods where people of different ages, ethnic-racial backgrounds, income, etc. take a place in it. In this regard, many designers by using the concept of different forms of ownership such as housing schemas, different types of constructing and housing etc. have tried to promote it. Due to the less interest that came toward this issue, the knowledge of this mechanism is poor in urban ecology of Iran. The aim of this study is to assess the effects of urban design in promoting the social mixing which is determined with the research of the Abadan community areas. Relevant parameters have been studied with library studies, field visits and by the use of qualitative and quantitative analytical methods. Therefore, after reviewing the relevant concepts, we are going to test hypotheses by the exامینation of case studies, and finally, the influences of urban design criteria are presented.

One of the mos t significant concerns of urban planners, at metropolitan cities, especially in old and worn out textures, is the reduction of the quality of life and the environment, so they are always seeking for a way to improve these qualities. Low level of available services and amenities, besides physical and social disorders, have caused numerous problems and have totally become as important factors of unsus tainability in such a metropolitan area. In this article, we aimed to identify those effective factors which contribute to environmental quality of neighborhoods, such as Cyrus in the city of Tehran, which have experienced urban decayed. A research method that was employed in this paper is descriptive – analytical. Data were obtained from ques tionnaires dis tributed to a randomly selected sample of 384 respondents also the interview technique was applied to gather data from residents. After that ques tionnaire was developed using the identified external and internal factors, and determined s trategies adminis tered to 30 experts in the field of urban planning. Further, experts participated in the formal group discussion in order to weight SWOT factors and prioritize the identified s trategies, respectively. The results of this s tudy sugges t that according to the perspective of residents, experts reflected in the s trategic analysis plan by using the SWOT, Internal and External (Matrix IE) and QSPM matrix; one of the key factors and the mos t preferred s trategy to improve environmental quality in Cyrus is considering social factors such as maintaining local and original residents, increasing safety/security, keeping identity of neighborhoods and creating open spaces and decent leisure places.

Developing a comprehensive document based on the utmost use of renewable energy efficiency in the architecture design is the first step in national level to follow the goals of sustainable architecture and this is not possible without having a deep trend of the climatic compartment. The modeling of comprehensive energy plans in the architecture without having a quantitative approach is incomplete and inefficient in all of these areas without accurate scrutiny Also, one of the main challenges regarding the climatic compartment in architecture is the qualitative approach of designers and researchers of architecture towards this science; which has a basic contradiction with quantitative data of climate science. Hence, through the quantitative potential climatic investigation and integrating it with qualitative components affecting architecture, a suitable approach to architectural design is obtainable. The purpose is to measure and evaluate solar energy in the design of the architecture of buildings in Iran with a climatic approach. The first step in achieving this purpose is to identify and prioritize the relevant factors and criteria for utilizing the solar energy capability in the design of architecture and climate. The variables of this model with the above objective function include 5 main criteria and 15 sub-criteria. In the next step, we define and eliminate non-usable areas and then draw a fuzzy hierarchy structure. After that, the relative weight of criterion is determined using the FAHP technique and based on the views of a group of academic, governmental and industrial experts in the Super Decision analysis software.