مطالب

Purpose- Rural women are the carriers of traditional culture and art of Iranian ethnicities inherited naturally and mainly through generations. Iranian rich and native culture can creatively be presented and protected; this can lead the unemployment to be erased, especially in rural areas, while at the same time rural businesses can thrive by promoting the potential of rural entrepreneurial women. Design/Methodology/Approach- This was a descriptive-analytic study aiming to describe the primary and secondary factors involved in the marketing mix of Iranian local art businesses using a consent-based Likert scale questionnaire developed by Mobaraki et al. (2016). A total of 28 local art entrepreneurs responded to the questionnaire in Tehran and across Iran. The five primary components called 5C including the "networking and communications", "content of local artwork", "creativity", "cultural value" and "artwork creator" and 32 related items were evaluated. Findings- The reliability of the questionnaire was confirmed with the Cronbach's alpha of 0.94. Data were analyzed by comparing the means of variables using the Friedman test. The most influential subset in the marketing mix of local art businesses was related to the category of the artwork content, composition and harmony. And the impact of other elements was also determined by considering their impact factors through mean comparison using the Friedman test. Research Limitations & Implications- There were plenty of shortcomings observed in the theoretical foundations of marketing the artworks and traditional arts, while the number of women active in manufacturing marketing traditional arts and participating in the relevant research processes was very limited. Practical Implications- Relying on the findings of this research and the model presented for the entrepreneurial marketing mix of traditional rural women's arts as well as training, we can expand business establishments active in marketing and also enhance the selling artworks and traditional arts. Originality/value- The results of this research can be applied in marketing the traditional artworks of Iranian rural women.

Through time, there has been a deep and complex relationship between history and geography. Today also most sub-branches of geography need to take history into consideration. In the meantime, since the invention of the term political geography, there has been a deep relationship between the discipline of political geography and history. However, explanation of this relationship has less been attempted by political geographers. The present study is a theoretical basic research which uses analytic-descriptive approach to investigate the impact of “history” and “historical factors” on the making of political geography. The results indicate that the way history and historical factors are used and the goals pursued by taking them into account in the paradigms and philosophical-intellectual views imparted into political geography have been different. History has played a major role in the thoughts offered in almost all views and approaches of political geography so that by removing this factor, many of the analyses in political geography would be incomplete.

The study aimed at showing how to create and release cryptocurrency, based on which one can introduce a new generation of this money that can continue its life in the quantum computers space and study whether cryptocurrency could be controlled or the rules should be rewritten in line with new technology. Regarding this, we showed the evolution of money and its uses in economic relations. According to the theoretical basics, the concepts, principles and rules of quantum theory in the physics economics were distributed and the use of modern money by simplified electrodynamic patterns of Richard Feynman was shown. The result showed that the subject could be tested through the physics if the system is closed, and due to the limited nature of the creation of cryptocurrencies like bitcoin, with such conditions, this currency can supply the borderless economics with a new approach with infinite probabilities in the quantum paradigm. Furthermore, given the structure of cryptocurrencies, one cannot control them completely controlled and it is better to rewrite the rules for the creation, release and uses of cryptocurrencies