مطالب

Purpose: This study uses TAM theory to better understand variables that are indicative of MOOCs’ courses’ completion rates; furthermore, this paper scrutinizes the quantitative relationship between MOOC platform usage and learning satisfaction. Methodology: This was an applied research in a virtual community called Coursera where people all over the world participate. The research design was quantitative and the questionnaire link was posted on the Coursera, with convenience sampling. Data collection process started from November 12, 2020 until February 23, 2021, and 234 users of the selected MOOC platform (Coursera) participated to evaluate the proposed model. A multivariable systematic technique (PLS) was applied to analyze the model. To conduct the reliability test, individual item loadings and internal consistency were consulted. Convergent validity of the model was measured via the Structural Equation Model (SEM). The examination of the SEM was incorporated an evaluation of the path coefficients and R2 values. Findings: The loadings of all measurement items are larger than 0.792, indicating sound internal reliability of the dataset. Moreover, the Cronbach's alpha values are all > 0.7 which proves the internal consistency of the research model. In this research, the range of CR is 0.838 to 0.947 and the range of AVEs 0.634–0.857, both exceeding the threshold values for desirable convergent validity. To obtain discriminant validity, the square root of AVE should be larger than the correlation among the constructs. The value of each AVE’s square root is greater than the off-diagonal components. The model explains 21.1% of the variance in perceived usefulness, 20.9% in perceived ease of use, 26.9% in attitude to use, 20.0% in MOOC platform actual usage and 24.2% of the variance in learning satisfaction. The path coefficient from quantity and quality of knowledge (β=0.261, p<0.01) and perceived feedback (β=0.215, p<0.01) to PU are positive. The results show that perceived feedback (β=0.275, p<0.01), perceived complexity (β=-0.367, p<0.01) significantly and meaningfully affect PEOU. The PU showed a positive and strong effect on attitude to use (β=0.271, p<0.01), MOOC platform actual usage (β=0.360, p<0.01), and learning satisfaction (β=0.277, p<0.01). Conclusion: The results indicated that the quantity and quality of the knowledge and perceived feedback have a positive and significant impact on the perceived usefulness of MOOCs. The perceived complexity as a negative construct was found to be an important indicator of MOOC platforms usage.

Purpose: The present research was performed to design interactive model of digital marketing in the area of online service startups based on mobile commerce in modern sociology. Methodology: This study was of fundamental type regarding the objective, and combined type regarding the method of implementation (qualitative and quantitative). The research population consisted of experts familiar with the issue in Hormozgan province in 2020, out of whom 20 were chosen as the sample through purposeful sampling method as the sample. The research instrument of the qualitative part was based on domestic and international research, wide the research instrument for the quantitative section was a 20- item questionnaire based on the qualitative part. In the qualitative section, using fuzzy Delphi method, the factors were identified and confirmed or screened, while they were ranked in the quantitative section using fuzzy DANP method. Findings: The results indicated that after three rounds of fuzzy Delphi, 15 indices were identified across six elements including technical/technological, personal user, social, customer orientation, perceived value, and reliability. Other results based on the fuzzy DANP method indicated that the user personal elements, plus social elements, reliability, perceived value, technological/technical, and customer orientation had the largest weights respectively. In addition, validity, personal innovation, and online experience claimed the first to third ranks in terms of weight. Conclusion: The results indicated the effective role of three elements of personal user, social, and reliability in comparison to other elements, which could be exploited by managers and planners to improve digital marketing based on mobile commerce.

Purpose: The objective of the present study was to present a model for training organizational citizenship behaviors in the Education Organization based on grounded theory. Methodology: The present study was applied in terms of objective. For a rich description of the experiences, attitudes and perception of the interviewees towards training organizational citizenship behaviors, the qualitative research method was used and in particular grounded theory (systematic approach) was used to achieve a paradigm model. The population of this study included professors, university experts and directors of education in Kermanshah Province. Sampling in the present study was purposeful, in which 14 people were selected from the mentioned ones. In this study, interviews have been used to collect their views related to the training of organizational citizenship behavior in the Education Organization. Content validity was used to evaluate the validity of the construct and Cronbach’s alpha coefficient was used to evaluate the reliability. The research tool in this section was a questionnaire and for data analysis, SMART PLS3 and SPSS23 software were used. Findings: The results showed that causal conditions (employee empowerment; decentralization; and employee awareness of organizational citizenship behavior); axial phenomena (chivalry and forgiveness, conscientiousness; organizational spirituality; respect and esteem; and civic virtue); strategic factors (organizational contexts, fair and rapid feedback; observance of justice in the organization; policy making; and increasing employee motivation); confounding variables (personality traits; and cultural, social, political and economic conditions); background conditions (organizational culture, transformational leadership, and organizational support) and consequences (effectiveness and improvement of organizational performance; employee satisfaction; organizational commitment, cooperation and participation) affect the training of organizational citizenship behavior in the Education Organization. Conclusion: The study results showed the effect of each of the different categories on the training of organizational citizenship behavior. So, to succeed in this regard, special attention should be paid to these categories. Therefore, in order to achieve higher effectiveness and proper hiring of employees with extra-role behaviors, the Education Organization should consider and implement the necessary program and preparation for training organizational citizenship behaviors.

En passant du structuralisme de Saussure et du discours narratif proposé par Greimas, la sémiotique en tant que science de l'étude du signe s’approche du domaine phénoménologique. La sémiotique phénoménologique vise plutôt à mettre en relief l’interaction entre l’homme et le signe. En tant que l'un des domaines des études sémiotiques,, la sémiotique de l'espace se veut une approche à étudier le processus de la construction du sens dans/de l'espace. Vu l'importance de la notion de l'espace chez Jean Echenoz, écrivain français du XXème siècle, cette étude se propose d'étudier la sémiotique de l’espace dans L’Occupation des sols, l'œuvre éminente de cet écrivain, selon l'approche proposée par Mannar Hammad, architecte et sémioticien de l'espace. Les questions principales qui se posent sont donc comment se forme le processus de la configuration du sens de l’espace dans cette œuvre et par quels moyens le concept de l’espace s’est présenté comme sémiose dynamique et non statique dans cette œuvre.

Le romancier français contemporain, Patrick Modiano nous présente à travers ses œuvres romanesques et entre autres, La Ronde de Nuit et Dora Bruder, une âme hantée par les éléments du passé et un goût penché vers l’imagination. Celle-ci a le plus grand pouvoir sur l’auteur mais la part autobiographique est tout de même indéniable, entièrement métamorphosée par l’imagination. Modiano mélange la vérité et la fiction en une structure variable où domine, de surcroît, l’invention, les perceptions et les fantasmes. L’œuvre modianesque est fondée dans une large mesure, sur un seul principe : la mythomanie. La mythomanie est une forme de déséquilibre psychique caractérisée par des propos mensongers auxquels l'auteur croit lui-même. Le sujet élabore des évènements et des actes qui n'ont jamais eu lieu. En fait, la mythomanie s'avère être un type de mensonge pathologique dans lequel le sujet croit à la réalité de sa production créative imaginaire et agit partiellement ou complètement en fonction d'elle. Quel que soit le roman, l’auteur la met en avant de façon récurrente. Dans cette recherche, nous allons tenter de comprendre l’obsession de Modiano pour ce qui touche à cette figure de mythomanie. Pour ce faire, en étudiant les thèmes « histoire », « espace » et « temps » dans les deux romans susmentionnés, nous essayerons de comprendre la part de la fiction et surtout de la mythomanie dans le monde littéraire de Modiano.