مطالب

Today, using counterfeits is remarkably common in clothing industry. On this basis, present paper is conducted in clothing industry at Tehran due to the impact of counterfeit on brand equity of original products’. It is a descriptive research. To achieve research aims, a sample consisting of 384 consumers in Tehran who bought counterfeits deliberately were selected. To analyze data and to test hypotheses, Structural Equation Modeling (SEM) and Confirmatory Factor Analysis (CFA) as well as LISREL and SPSS software packages were used. By studying existing literature, six variable including personal gratification, value averseness, price-quality perception, ethical issues, subjective norm and perceived risk were considered as affecting factors on customers’ attitude on counterfeits. To measure brand equity, four aspects of Aaker’s aspects (perceived quality, brand consciousness, brand association and brand loyalty) were used. Research findings indicate that personal gratification, value averseness, price–quality perception and perceived risk have a significant impact on attitudes towards counterfeits. Likewise, the impact of counterfeits on Brand Equity of Original products is also significant.

The purpose of this research is to identify factors and components that affect a trust-based cooperation in the automobile supply chain and their impact on the performance of the supply chain companies. This paper includes 2 parts. In the first part, by studying the research history and literature and interviewing academic and industrial scholars and experts, four hidden variables of trust-based cooperation in automobile industry were identified and the basic research model was designed. In the second part, using Structural Equation verification and path analysis, the impact of these variables on trust-based cooperation and the impact of trust-based cooperation on the performance of the supply chain companies were studied. Research population consisted of Iran-Khodro and Saipa’s supply chain companies including part makers, major car manufacturers and distributors. Data gathering method was questionnaires that were given to 400 companies –one questionnaire per company- 196 of which were returned and analyzed. In this phase, first, by confirmatory factor analysis and path analysis, validity and stability of the indexes that were derived from the model in the first phase, were tested, all of which were confirmed. Four hypotheses were developed based on the conceptual model of the research and tested by path analysis. According to the findings, 3 of the hypotheses were confirmed and one was rejected. Based on the results of the research, some suggestions were presented for improving the performance of companies in the automobile supply chain and for future researches. .

It is clear that every interpreter brings with him certain conceptions, in most cases unconsciously. But then question arises, which conceptions are right and adequate? Heidegger’s philosophy is concern with preparing the ground for understanding the meaning of The Being by carrying out a subtle and revolutionary phenomenology of the human mode of existence. Since in the Qur`an, too human existence is the object of attention, it should be possible to show that there is some affinity between the idea of human being made explicit by Heidegger’s phenomenology and the idea of human being that is implicit in the Qur`an. To confirm this, the present paper compares the structure which make possible to be human in Qur`an, and in Heidegger’s existentialism. As a result of this inquiry, there is a certain kinship between the Qur`an, and phenomenological approaches to human being, and that based on these similarities there would be two results. First, phenomenology is applicable in Islamic studies. Second, this method will provide us to learn from the Qur`an, what we need for our present life.