محمد سنایی

This study was conducted with the aim of designing a leisure model for cultural figures in the port city of Nowshahr with an emphasis on beach and sea sports. Based on the purpose, this research was an applied research, and based on the data collection method, it was a survey-descriptive research. The statistical population of this study consisted of all educators of Nowshahr who use the beaches of Nowshahr for leisure; a total of 285 educators from Nowshahr were selected as a sample. The research instrument was a researcher-made questionnaire including four sections of demographic information, factors affecting leisure time, leisure time constraints, and how to spend leisure time with 49 questions. According to the objectives of this study, the correlation method and the component ranking method were performed by Friedman test using SPSS software. The results showed that social and cultural factors, safety and security, human factors, socializing with friends, and physical health and fitness, respectively, showed the highest average rank in determining the factors affecting the way cultural figures spend their leisure time in Nowshahr-port city; The results also showed that the lack of facilities; The limitations of environmental and health problems and the limitations and costs of financial issues showed the most limitations in the way of spending the leisure time of the cultural figures of Nowshahr-portcity, respectively. On the other hand, the results showed a correlation between active leisure time with physical health and fitness; Socializing with friends, human factors; There was a significant relationship between safety and security and social and cultural factors; Also according to the results between inactive leisure with physical health and fitness; Socializing with friends, human factors; There was a significant relationship between safety and security and social and cultural factors.

The northern shores of Iran, especially the shores of Mazandaran province, have long been a popular destination for tourists. Sea and coastal tourism is one of the most popular forms of tourism in today's world.This research tries to study and analyze the strengths, weaknesses, opportunities and threats of the strategy on coastal tourism. This research method is descriptive-analytical and is formed like a field method. Given the importance of the maritime tourism industry, careful study and analysis of the factors affecting the development of this industry importance. Influential factors and components such as security, marketing and technology have been analyzed on the development and prosperity of tourism at sea, as well as short-term, medium-term and long-term operational plans for the development of maritime tourism. Security was considered to be the most important and fundamental principle in the development of tourism development strategy in the world Statistical Society due to the Morgan table so that assuming the maximum population of Statistical (384) people as a sample were chosen. The results show that the Coastal tourism of Mazandaran province In terms of strategic location and the internal and external matrix is located in the Conservative area؛ in other words it can take advantage of opportunities in the external environment in coastal tourism by emphasizing on sports activities that can show the weaknesses of internal problems better. That means that in the outside there are very good opportunities to promote coastal tourism with an emphasis on sports activities. However, because of weaknesses in the domestic environment (organization), these opportunities cannot be exploited.