محمد آقایی

This article deals with developing a model of digital marketing with a focus on customer experience and with the aim of optimizing the customer management process, increasing the quality and length of the customer journey (increasing loyalty), and improving the consequences of the marketing process in companies, and seeks to answer this question. What is the digital marketing model with the customer experience management approach and what components does it include? The research method is mixed (qualitative-quantitative) and since a model for this issue is not available in past research, the first part of the research explores model extraction through qualitative methods (here, foundation data analysis) and to determine Relationships within the model quantitatively explain the model using quantitative methods (here structural equations). The method of collecting information in the qualitative part, in addition to conducting library studies, in the form of in-depth interviews with experts in the fields of information technology, marketing, and commerce, information technology policy, and actually business managers and stores that provide services and products through channels and digital tools in this section, the statistical sample limit was carried out by the snowball method (saturation to the end of the problem) and the quantitative part of the research and explanation of the model was through data collection with questionnaire tools and closed interviews from the customers of several digital businesses, which was done with the method 385 people were randomly selected and available using Cochran's formula. In the end, the main conditions, background conditions, intervening conditions, phenomena, strategies, and consequences affecting the digital marketing model with the customer experience management approach were extracted and the relationships between them were determined.

Justice is one of the old topics in the human thought history. It has occupied the minds of thinkers throughout history and they has offered various opinions about it. In Islamic thinkers, justice is one of the most important and controversial concept. In Shiite thought – that have historically relied less on government - it has been reduced as individual subject. After the victory of the Islamic Revolution in Iran and the formation of the Shiite government, it became necessary to present social ideas to govern the government in various fields. Ayatollah Mahdavi Kani is one of the jurists and thinkers of the Islamic Republic, who has expressed theories about justice based on Shiite teachings and the Holy Quran. By collecting his views in the field of justice and categorizing them, the researcher seeks to explain Ayatollah Mahdavi's views on justice. He defines justice as meaning giving the rights of others and believes that this level of justice of individuals has strengths and weaknesses that increase or decrease in proportion to the responsibilities and duties of individuals. In the following, two steps of justice, ie revolutionary consciousness and culture, are pointed out, and finally, the increase of social capital, the establishment and survival of governments, and the growth and introduction of capital and economic growth as political effects of justice in society are explained.