The main purpose of this research is sociological analysis of media role by changing environmental behavior (case study about students of Payam Noor university of Ardebil).
The research is accomplished by surveying method. The unit for analysis of research is people and especially students. Population of research includes 380 students of Payam Nour University which are recognized by Cochran formula.
There is a significant correlation between hypothesis of responsible behavior and conscious behavior with the level of using media. Hypotheses about conscious and desired behaviors are rejected and there is not a significant correlation between them. Regression test also showed 0.018 that means below 1% by the variables of the research.
