Social Actors

A critical discourse analysis (CDA) of English language teaching (ELT) textbooks can provide a theoretical description of existing ideological effects in the texts and a means to link linguistic and social practices. This study, thus, seeks to evaluate Summit 2B (i.e., the advanced book of Top Notch series) with a focus on the representation of male and female social actors. In so doing, this study drew on van Leeuwen’s (1996) social actor framework and Halliday’s (2004) transitivity model. To achieve the purpose of this study, content analysis was first carried out in the corpora obtained from the aforementioned textbook to find out the frequency and proportion of various social actors. The results obtained from the tests of significance (i.e., chi-square tests) and the qualitative data analyses revealed that there were some significant differences between males and females concerning role allocation (i.e., activation, subjection, and beneficialization), substitution (personalization/impersonalizaton), and personal pronouns. Compared with females, males were represented as more active, energetic, independent, and assertive forces; males were represented more frequently and placed in high-status positions; they were also individualized more frequently. The results indicated that though females and males were almost equally informalized and indetermined, there was not much serious attempt to eliminate the gender bias in Summit, used as a substitute for other ELT textbooks used in private language institutes in Iran. The findings suggest that textbook writers and publishers should be more cautious about the gender discourse, along with other criteria making ELT textbooks work, because gender bias can affect language learners’ perception and preference for the choice of language in second or foreign (L2) communication.

Through uncovering the underlying elements of language, this research aims to reveal the hidden layers of meaning in press texts in the framework of a critical discourse analysis. Having used socio-semantic features of Van Leeuwen's model (1996), this paper has studied, qualitatively, 40 issues of four Iranian Persian publications for a period of two months, from July 22 to September 21, 2011. These publications were 'E'temad', 'Sharq', Resalat' and Keyhan. The analyses included recognizing discursive structures in the texts, determining the linguistic realizations of structures, and explaining along with uncovering the hidden layers of meaning and the ideology behind the texts. The research results out of the data analysis indicate that the ideology dominating the minds of writers and groups is reflected in the texts using discursive features as exclusion, activation, passivation, personalization and impersonalization. Exclusion has been the most frequently used feature in 'E'temad and 'Sharq', whereas activation has had the highest frequency of occurrences in 'Resalat' and 'Keyhan'. The discursive structures take place using linguistic instruments like pre-modifiers, active vs. passive structures, coordination and circumstantials, in the texts. Besides, the relationship between discursive structures and ideology is dialectal, which can be determined by studying these structures in the texts and social institutions.

Hegemonies imposed from sources of power have been an issue of investigation for many years. In recent years, media and movies have gained particular attention due to their society-affecting power. The present study explores how male and female characters are represented in American movies based on the Van Leeuwen’s (2008) social actor categorization. Hence, the researchers focus on the scripts of the movies available in fiction genre of COCA (Corpus of Contemporary American English). A representative sample of words depicting each gender was chosen based on their frequencies, and accordingly, their collocations were extracted. The findings indicate that men and women representations were following stereotypical depiction of gender roles; while men tended to be associated with high-ranked jobs, positions, activities, and identification categories, women were shown to be passively linked with inferior features, low-income jobs, child-bearers, and sexual aspects. More specifically, women were mostly objectified through a patriarchal perspective. The results might shed light on the archetypical imposition of power from above and may pave the way for unbiased media where depths, not just the appearances, of characters are of greater significance.

This study aimed to investigate how English language teaching textbooks portrayed male and female social actors according to their social roles and gender identities. To examine the linguistic representation of male and female social actors and construction of gender identities in ELT textbooks, Top Notch series was selected. To do so, attempts were made to analyze the series in terms of the features introduced in two analytical models: Van Leeuwen’s (1996) framework and Halliday's transitivity model (Halliday & Matthiessen, 2004). All of the sentences in reading passages and conversations were counted and analyzed critically through discursive features of these two models. The findings of this study revealed significant differences in representation of male and female social actors in some discursive features. Male social actors were described as more autonomous, successful, and active compared to female social actors.

Despite being an important category of multimodal tourism discourse, Inflight magazines and their roles in promoting international airlines’ profile and their host country, are mostly under-researched. Therefore, the present study aimed to examine the application of different visual and semiotic strategies regarding social actors' race, age and social class and how people are represented in different international airlines’ inflight magazines. For this purpose, 16 international airlines’ inflight magazine issues were selected depending on the host country's geographical location and availability. Using Kress and van Leeuwen’s (2006 [1996]) and van Leeuwen’s (2008) visual grammar, the data were analyzed based on ideational, interpersonal and compositional levels. The results revealed that inflight magazine designers, content developers and advertisement agencies tend to apply certain visual and semiotic resources. They reinforce bias and false stereotypes towards certain groups of people in terms of their age, race and social class originating in political, historical and ideological perceptions and standpoints of higher institutions across the world. The findings also highlight the importance of visual literacy being promoted to the target audience, including air travelers and EFL learners.