Nostalgia

Nowadays, customer satisfaction is regarded as a strategic and influential factor for the success of various businesses. On the other hand, tourism, the world's largest and most diverse industry, is also a significant source of income and job creation for many countries. Therefore, the present study examines the effect of nostalgia, experiential marketing, and experiential values as relatively novel concepts on satisfaction in the tourism industry. In light of the COVID-19 outbreak, the research population includes all tourists who have previously visited the Kashan Rosewater Festival. Furthermore, since the population size is uncertain, it is assumed unlimited. A convenience sampling method was used to select sample members from the population. Methodologically, it is a descriptive survey study based on the subject matter under investigation. It is also a correlational study. A partial least squares structural equation modeling (PLS-SEM) technique was used to analyze the questionnaire results. Based on our findings, nostalgia affects pull motivation, patronage behavior, and future travel intention. However, pull motivation does not influence travel intentions.

Nostalgia is an important concept in the issues of identity and political culture of the society. Understanding this concept shows the state of despair and deprivation from the current conditions, and the emergence of longing for the past; A past free of shortcomings that is built in the psyche of today's society. Nostalgia can be considered as a kind of self-deception that distorts the past and edits events to make it ideal in order to get out of the chaotic situation. The hypothesis of the article is that due to the existence of two basic components of nostalgia, i.e. despair of the present and longing for the past, today's society is faced with livelihood problems, an unfavorable image of the future and a feeling of hopelessness for the improvement of the situation, and to relieve the pain, to He leaves his heart with a past that has been removed from any shortcomings and hardships and has found a surreal space in his mind. This psychological foundation built in the society provided the ground for ignoring any kind of deficiency, crime, deprivation, oppression, tyranny, dependence, etc. in the minds of the people of the Pahlavi period and in building a surreal society and purifying the crimes of the Pahlavis by currents and media. The meaning of the Islamic Republic and tendency to reaction plays a role.

The article presents the results of an aesthetic study of content and visual forms on Instagram, a relatively new social media platform. The study focuses on how the products of digital technology, understood as new artifacts within the postmodern aesthetic framework, have been taken up within the digital culture. The results of the research help us to understand the characteristics of this new social media platform, indicating that Instagram has been highly successful in changing aesthetic criteria and standards and creating new aesthetic forms and content.