Destination

Tourist destinations are selected by tourists based on various factors. One of the most important factors is tourist destination security. The study aims to investigate the role of security in the development of rural tourism. The methodology is descriptive-analytical. The statistical population includes 194 tourists from eight villages of Torqabeh and Shandiz County, which selected through the Cochran formula. A survey containing Likert- type scales were used for data collection. The reliability of the questionnaire was measured through Cronbach Alpha, which is acceptable. The collected data were analyzed using SPSS and Pearson Correlation test, One Sample T-test and Linear Regression, and VIKOR model. The results indicate that the security variable has a strong direct relationship with the tourism development variable (Coefficient = 0.713). In other words, security positively influences rural tourism development. In addition, the results of VIKOR model reveals that there is a different level of security for tourists in 8 tourist villages of the region; Jaghargh, Kang, and Abardeh villages are in good condition, but Noqondar, Anbaran, and Zoshk villages are at lower level in terms of tourism security and Zoshk village is at the lowest level in terms of tourism security that for the development of tourism in these villages should be considered by the authorities. 

It is truly undeniable that tourism is a system leading to epistemology and resulting in spiritual growth and excellence. The mission of the journey lies in its spiritual achievements and eco-lodges provide the potential context for mutual interconnections and gaining meaning and excellence. Therefore, lacking emphasis on spiritual potentials of eco-lodges in the accommodation sector is the main concern of this research. The present study aims to identify the factors influencing the landscape development of eco-lodges from the viewpoint of tourists to explain and analyze the realization of the spiritual landscape of eco-lodges via the perception of the eco-lodges’ landscape. The main concern of this qualitative research is seeking what a tourist sees, what he understands, how the type of accommodation would lead him from objectivity to subjectivity and ultimately, how the perception of the spiritual landscape from tourist’s view is. Answering research questions through the qualitative method with an interpretive approach and inductive strategy has been conducted by a semi-structured interview tool. Besides, the research data is gathered via two phases of coding the general concepts and classification of concepts based on the frequency. Lastly, the findings have been analyzed and interpreted through a conceptual framework. Based on research results, staying in eco-lodge causes leading resident tourist from objectivity to subjectivity and this is derived from perception of spiritual landscape. The components of the eco-lodges’ landscape adapting with three  parameters of spirituality in tourism, lead tourists to the perception of the spiritual landscape as well as the realization of the mutual understanding of nature and man in the journey and the achievement of the meaning and spirit through accommodation in eco-lodges.

Mystical tourism could have a significant role in the development of tourism industry. It is also possible to achieve a significant contribution by investing in the pristine sector of mystical tourism and create an authentic Iranian mystical cultural space. Considering the characteristic of a mystical tourist, which is generally spiritual and cognitive issues, gaining inner peace and the meaning of existence, it should be taken into consideration in branding a mystical destination. For this reason, this research tries to investigate The effect of visiting the mystical destination brand on love and fascination with the destination brand. In addition, the cultural destination of tourism can be created with a strong relationship between tourism and culture. Attarnishaburi tomb is one of the potential tourist areas that has the ability to attract tourists at the national and international level with unique historical, cultural, and religious features. The current research was conducted on the people who visited the tomb of Atar Neishaburi in the winter of 1400. Among the current population, 348 people were selected as a research sample based on Cochran's formula with the available sampling method. Statistical calculations were performed by SPSS and Amos software, and the structural equation modeling method was used to check the conceptual model of the research. The findings of the research indicate that brand awareness in mystical tourism according to the criteria of expectation from the brand, consumer brand allocation, secrets, sensitivity to the brand, intimacy and interest in the brand, respect for the brand, in terms of the fit of the tourist with The destination brand creates a positive and meaningful impact. The presence of an important relationship between tourists and the brand, with enjoyable experiences gained from the brand, creates more trust in the brand. The experiences created in connection with the brand can have potential positive effects on trust and satisfaction with the brand. One of the most important tasks of brand managers is to understand a set of associations around the brand because it can be valuable in the brand.