مطالب

Sports organizations use social media to create opportunities to increase productivity, market share, market value and profitability. Mass media, especially cyberspace, play a major role in the field of social change in the present era. One of the best features of cyberspace marketing for today's businesses and job creation in the field of sports is that there is not much barrier to entering and using their facilities. Therefore, the present study focuses on the role of social media in the revenue development of sports businesses. The study population in this study is PhD students in sports management and sports media experts in Iran in this field. Samples were identified purposefully using random sampling. Data collection tools were interviews, and data analysis tools were customary content analysis and paradigmatic grounded theory. Based on the findings of interviews with participants, there are a number of factors in sports that act as requirements or barriers to the use of social media in the revenue development of the sports industry. Factors such as; Experiences in the field of using social media, scientific view on the use of social media, paying attention to the interests and standards of common professions in the world and activities in the virtual world and social media play an important role in generating revenue through the use of social media in industry. They have exercise. The results of the present study showed that the development of appropriate cultural programs can increase knowledge and awareness, improve the intellectual and cultural level of the audience. Also, based on the analysis of the results, marketing through social media has potentials that can enable economic development in the sports industry. Social media marketing through revenue generation and cost reduction can be an effective step towards improving financial problems and the sports industry.

The pseudo-events -events that are created through and for the media- are one of the main opportunities to increase the visibility of micro-celebrities and to grow and maintain their audiences. This study aims to find what happens behind the scenes of pseudo-events that micro-celebrities organize. The primary purpose of this article is to study pseudo-events on social media accounts of Iranian female micro-celebrities on Instagram. Therefore, we aim to answer the following questions: What are pseudo-events on Instagram and what are their characteristics? How do Iranian female micro-celebrities create these pseudo-events? And What are the motivations behind creating these events and the way they are held? The methodology of this research is online ethnography and to answer the questions, we conducted unstructured interviews with 16 micro-celebrities and informants on micro-celebrities’ personal lives. Then, raw data were analyzed using the content analysis method. Based on the analysis, the central theme was fake events whose characteristics are: 1. participants (present and absent), 2. time (event occurrence time, event receipt time), 3. location (in real space, on virtual space), 4. etiquettes and form of performance (type of gifts, music, food, and the well-staged nature of events). The findings also showed that in these events, the represented image is more important than the event itself. In fact, these events are designed and performed for filming and display.

Regional Order and Maximum Pressure on the Islamic Republic of Iran, an American NarrativeAbstractOver time, various foreign policy and International Relations scholars have offered different themes and arguments on foreign policy. The necessity to review these themes and definitions are due to the continuity of foreign policy as a continuum, in which foreign policy and its different terms take shape and are formed. This study conducts a research on an American perspective of the maximum pressure campaign against Iran, which was a new term and policy enforced by the Trump administration. It reviews different tools of American statecraft and argues that the maximum pressure campaign was a multilayered hybrid warfare with repercussions. In this regard, historically, the American security arrangement in Western Asia has undergone various stages. In the 1970s it was based on the Twin Pillars of Nixon while later on it was based on confrontation which was adopted under different terms such as dual containment and containment. In this study through a contextual analysis it is deducted that the campaign against Iran was an American example of multi-layered hybrid warfare. In addition, it is argued that this multi-layered hybrid warfare created an unstable region. This development alongside the American pivot to Asia has created a regional arrangement which involves great power competition and is inclined towards Chinese and Russian intervention and mediation. Thus an increased third party foothold and a destabilized regional order are the outcomes of the maximum campaign, which ostensibly contradict the American pivot to Asia.

Branches of international law closely concern international and non-international armed conflicts. So, these principles are tried to be operationalized in the Nagorno-Karabakh conflict. From the point of view of international law, the disputed region is recognized as a part of the territory of Azerbaijan, and no country has recognized the self-proclaimed Republic of Armenia there. Nagorno-Karabakh region belongs to Azerbaijan from the perspective of international law and based on the resolutions of the Security Council. This study is conducted to examine the legal aspects of the Nagorno-Karabakh crisis, seeking an answer to its legal implications. According to the results, Azerbaijan's rights to maintain its territorial integrity are undeniable and legitimate. However, the actions of the Republic of Azerbaijan, even in the context of defending its territorial integrity, should not pose a threat to the Armenian people of Karabakh. Referring to the acceptance of the principle of territorial integrity regarding the right of nations to self-determination in international law, any action against this principle is not legitimate, and the right to self-determination is accepted as long as the said principle is not violated.

Understanding the causes of the backwardness of the Muslim World has been the subject of research in the late three decades. Although much research has been done on this subject, cultural causes have been neglected. This is while culture seems to play an important role in the economic and political development of countries. The cultural crisis is one of the fundamental problems of the Islamic world that has been reflected in most of Imam Khomeini's speeches. The purpose of this study is to investigate Imam Khomeini's view on the cultural challenges of Islamic states using the theory of crisis of Thomas A. Spragens. The findings of this article refer to cultural problems such as westernization, division, self-destruction, emotional-spiritual dependence and crisis of meaning and identity, political and economic instability, the intervention of foreign powers, etc.