professors

Purpose: The purpose of this study was to investigate the design of a model based on the impact of information technology on the empowerment components of professors with mediating role of social resilience in the Payame Noor University of Mazandaran province. The research method was descriptive-correlational. Method: The statistical population of this research included all professors (scientific and invited) in Payame Noor University of Mazandaran (2539 people). In this study, 280 people were selected as the sample from three branches of Mazandaran Payame Noor University using randomized cluster method. Three standard questionnaires used as the measurement instruments in this research were Ghasemi’s information technology questionnaire, Spreitzer’s empowerment questionnaire, and Connor and Davidson’s resilience questionnaire. In the descriptive statistics part, plotting charts and calculating the statistical indices were used to describe the hypotheses. Structural equation modeling test was used to analyze the data. The data were analyzed using SPSS22 and Amos software. Results: The findings of this research indicated that the design of the model based on information technology influences the empowerment components of professors with mediating role of social resilience in the Payame Noor University of Mazandaran province and all the paths of the effect of the exogenous variables on endogenous variables and endogenous variables on exogenous variables are significant at the level of a = 0.05. Also, all direct and total effects of the endogenous and exogenous variables were significant (p0.05), and all indirect effects of the exogenous and endogenous variables on the endogenous variables were significant. In the final model of information technology and faculty empowerment variables, the highest path coefficient was for the path from information technology to faculty empowerment (0.72) and then from the components of faculty empowerment to resilience (0.71). Conclusion: Information technology and mediating empowerment components have a resilient effect on empowerment components and have shown their mediating role well.

Purpose: Nowadays personal branding is considered a very important issue for specialists like the university professors, as one of the important classes of experts in the society, and the success criteria of personal branding activities is their perceived brand equity by the students. The purpose of present study is to investigate the effective factors involved in personal brand equity of university professors. Methodology: This is an applied study in terms of purpose and it is a survey-analytical study in terms of method. The statistical population consists of the students at Azad University Central Tehran Branch in Iran, Faculty of Management and the data were collected from 275 students using probability convenience sampling method. Structural equation modeling and SMART PLC has been used to test the hypotheses. Findings: The results show that competence of professors, the students' awareness of them and the instruction perceived quality by the students affect the professor brand equity through affecting the extent of attachment between the students and professors and the effect on the communicative variables such as commitment, trust and loyalty. Discussion: Today being good in what we are doing as an expert doesn’t pay off enough and we can’t expect others to know our competencies and respect that while we are not communicating those thing properly through personal branding. Findings show that university professors must take a good care of their awareness, competencies and perceived instructional qualities which all let them have higher brand equity through communicative variables and benefit a lot from that.

This study aimed to create medical terminology flashcards in the form of teaching and learning aids for use in the specialized language and medical terminology courses at Guilan University of Medical Sciences, Iran. To achieve the objective of the study, first, a needs analysis was conducted, which showed the scarcity of such educational materials and students’ needs for them. Next, the structure and the content of information of the flashcards were developed; then, the designed flashcards were examined and modified. Afterwards, professors who were experienced in teaching medical terminology and specialized language courses evaluated the flashcards using a questionnaire. Moreover, an interview was conducted with the professors on ways to improve the quality of the flashcards. The results showed that the professors were satisfied with the potential learning effects, the structure, and the content of information of the flashcards. They also suggested a few modifications to the flashcards and recommended that the flashcards should be used in the university courses. The study has implications for the development of educational materials in the form of teaching and learning aids.

Purpose: Regarded to the importance of professors' effectiveness, the purpose of this study was structural modeling of the impact of entrepreneurial thinking and professional commitment on professors' effectiveness with the mediating role of satisfaction from organizational climate among professors of Islamic Azad University of Urmia Branch. Methodology: This study in terms of purpose was applied and in terms of implementation method was cross-sectional from type of quantitative. The research population was the professors of the Islamic Azad University of Urmia Branch in the 2020-21 academic years, which based on the Cochran's formula the sample size was estimated 227 people who were selected by stratified random sampling method according to different colleges. The research instruments of the present study were the Questionnaires of entrepreneurial thinking (Scarborough & Zimmerer, 1990), professional commitment (Allen & Meyer, 1990), professors' effectiveness (Salimi & Ramezani, 2014) and satisfaction from organizational climate (Bontis, 1998). Data were analyzed by structural equation modeling in SPSS-21 and SmartPLS-2 software. Findings: The results showed that entrepreneurial thinking and professional commitment had a positive and direct effect on satisfaction from organizational climate and professors' effectiveness and satisfaction from organizational climate had a positive and direct effect on professors' effectiveness. Also, entrepreneurial thinking and professional commitment had a positive and indirect effect on the professors' effectiveness with the mediating role of satisfaction from organizational climate (P<0.01). Conclusion: According to the results of this research, to improve the professors' effectiveness can be used by promoting entrepreneurial thinking, professional commitment and satisfaction from organizational climate.

Purpose: A competitive advantage based on the empowerment of professors can create a competitive advantage for the university. As a result, this study was conducted with the aim of explaining the background factors of competitive advantage based on the empowerment of university professors. Methodology: In an applied research from type of qualitative, the educational elites of universities and non-governmental-non-profit higher education institutions of Mashhad city were investigated. For this purpose and according to the principle of theoretical saturation, 21 people were selected as a sample with the purposive sampling method and were individually subjected to semi-structured interviews. Data were analyzed with open, axial and selective coding methods in MAXQDA software. Findings: The findings indicated that for the background factors of competitive advantage based on the empowerment of university professors were identified 34 indicators, 9 sub categories and 4 main categories. The main categories were included the categories of organizational (with 2 sub categories of organizational dependence and governance view), cognitive (with 3 sub categories of organizational learning, knowledge management and educability), psychological (with 2 sub categories of limited control and passive thinking) and cultural (with 2 sub categories of organizational culture and organizational ethics). Also, according to the main and sub categories, the pattern of background factors of competitive advantage based on the empowerment of university professors was drawn. Conclusion: According to the pattern of background factors of competitive advantage based on the empowerment of university professors in the present study, to create a competitive advantage based on the empowerment of university professors, can be provided the context for the realization of background factors through the identified main and sub categories.