اسماعیل ذبیحی

The purpose of this study was the effect of cultural on sports tourism marketing in Iran. The research method in this study was Descriptive and field. For this purpose, Mahmoodi Yekta and et al' questionnaire (2012) was used. Reliability of questionnaires after a pilot study using Cronbach's alpha test, (α=0.86) was obtained. Statistical population of survey is all an active sport tourists from Russia, Turkey, Armenia, Uzbekistan, Greece, Sweden, Canada, Jordan, Kuwait, and India that traveled to Iran for doing sports competition (N=132). The sample size was considered equal to the population. Descriptive and inferential statistics methods for data analysis were used. The results showed that according to the mean of cultural factors, Religious and ideological differences factors in order of priority are effective in developing active sports tourism in Iran. The research findings have emphasis on the importance of cultural as factors affecting attracting sport tourism. Thus, it is recommended that sport managers created an appropriate strategic planning to increase sport tourist by cultural factors.

The purpose of this study was to identify and effective role of each of infrastructures related to sports tourism development in Mazandaran province. This study is based on a descriptive-survey method and is a type of field study. The statistical population included sport management professors, experts and heads of sport associations from Physical Education administration and the tourism experts of the Mazandaran province, which are all considered and targeted research were selected as examples. The tool used to collect data was a researcher-made questionnaire which its reliability was obtained by Cronbach`s alpha 86%. The questionnaire was design according to the Likert 5-point scale and 83 usable questionnaires were obtained . The friedman test and t-test was used for inferential analysis. Results showed that all the factors for the development of sports tourism infrastructure of a country is higher than average level 3, hence These factors affect the order of priority and importance in attracting tourists and in the management of marketing and advertising(4.72) is primarily important. It should be noted that the development of sports tourism, as may be that all the factors infrastructure and facilities affecting tourism, in the areas considered particularly sports tourism infrastructure And create appropriate strategies for marketing and tourism development, because of The weakness in tourism marketing and advertising of the backwardness of the country of the rising trend of the industry.