In today's cultural theories, the term "Representation" refers to the relationship between an artwork and the reality considered external to the artwork. The intended fact in this study is "Jihadi Management" in the sacred defense. Applying some managerial experiences simultaneously with the formation of the Islamic Revolution and the observation of tangible and significant achievements of these experiences, especially the experience of the sacred defense, has confirmed the existence of entirely indigenous (Islamic-Iranian) management models in Iran. One prominent example of such a management model is the theory or style of jihadi management. The present study is conducted to answer two main questions: First, ‘What are the characteristics of a jihadi management model based on the experience of sacred defense?’ And second, ‘What are the implications of representing this model from the perspective of communication science?’ In this regard, researchers based on a qualitative approach and using the "Content Analysis" research strategy have purposefully collected textual data and conducted semi-structured interviews. Findings indicate the formation of a conceptual model of jihadi management of holy defense under three categories of central themes of "Structural Dimension" (including four sub-themes), "Behavioral Dimension" (including six sub-themes) and "Contextual Dimension" (including five sub-themes) based on statements of the interviewees. Finally, the implications of representation of this model from the perspective of communication science are presented in three sections: the content, method, and tools of representation.
