Success

Background: Regular exercise has been shown to have a positive impact on both physical and mental health. There is growing evidence to suggest that exercise can improve mood, reduce symptoms of anxiety and depression, and increase overall well-being. Aim: This study aimed to investigate the role of ethical values and coaching styles in adherence to sports in group and individual athletes. Materials and Methods: The statistical population of the present study included 350 athletes in group and individual disciplines in Mashhad, 296 of them were randomly selected as a statistical sample. Descriptive and inferential statistics were used for statistical analysis in the present study, which was done using SPSS 23 (Chicago) and LISREL 8.80 software. Results: The results of the Kolmogorov-Smirnov test showed that the research data have a normal distribution. The analysis results showed a significant relationship between coaching style and its components with adherence to sport and between ethical values and its components with adherence to the sport. Also, the regression analysis results showed that ethical values and their components and coaching styles and their components have the ability to predict adherence to the sport. Conclusion: Finally, it was found that the structural equation model of the relationship between ethical values and adherence to sport and coaching styles and adherence to the sport has a significant fit. According to the results of the research, it can be said that coaches and those involved in sports can, by properly explaining and presenting ethical values, as well as the correct use and application of coaching styles, encourage people in the community at all levels and especially athletes to adhere to physical activity and exercise.

Multi-channel marketing is an evolving strategy that encompasses various channels, aiming to facilitate customer access to products and streamline sales. Given that successful product sales are crucial for the development of multi-channel marketing and business; it is essential to identify the key factors that influence sales success within this framework. The method of this study is of a qualitative type and the nature of the applied method is that the statistical population includes 10 graduate students and professors of management and marketing. In this study, using a systematic review of literature in scientific databases ResearchGate, Google Scholar, ScienceDirect, Springer, articles and research were screened between 2016 and 2024, and according to the findings of the research, 7 factors (channel integrity and integration, customer experience, customer channel selection, organization of sales channels, marketing and sales alignment, logistics coordination, and digital capability) were identified as effective. Finally, using MICMAC qualitative software, the factors were analyzed and ranked based on the degree of effectiveness. According to data analysis in the effectiveness section, factors such as sales channel organization, customer channel selection, marketing and sales alignment, logistics coordination, digital capability, channel integration and integration, and customer experience were ranked 1 to 7, respectively, in the direct influence section, and the factors of sales channel organization, logistics coordination, customer channel selection, marketing and sales alignment, digital capability, channel integration, and customer experience were ranked 1 to 7, respectively, in the dependence or direct influence