مطالب مرتبط با کلیدواژه

Systematic literature review


۱.

Measuring Supply Network Resilience Using a Mixed Approach (Case Study: Oil and Gas Companies)(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Resilience Supply Network Systematic literature review Complex adaptive systems

حوزه‌های تخصصی:
تعداد بازدید : ۴۴۲ تعداد دانلود : ۲۹۳
Today, random and intelligent risks have made supply management disruptive much more than before. Over the past decade, many supply network (SN) disruptions in oil and gas industry have been due to the deliberate risks posed by international sanctions. Undoubtedly, resilience in general and resilience of SN in particular has been a systematic approach for firms and organizations to deal with disruptions. This study aimed to measure, assess and compare the resilience of SNs in oil and gas companies based on mixed approach: Systematic Literature Review (SLR) and Complex Adaptive Systems (CAS). The statistical population of the study consisted of 11 subsidiaries of the National Iranian Oil Company. A robust systematic review of the literature was conducted to collect all the crucial components of supply network resilience (SNR) from 608 articles that ultimately resulted in 40 key factors based on the context-intervention-mechanism-outcome logic (CIMO-logic). Quantitative analysis was carried out in the upstream sector of 3 subsidiaries of Iranian Central Oil Fields Company (ICOFC) including South Zagros, East and West Oil and Gas Production Companies. The results demonstrated a relationship between components and their measurement in upstream companies. A further finding is that South Zagros Oil and Gas Production Company was more resilient than the other two companies.
۲.

Twenty Years of CRM Implementation Research: An Investigation of CRM Critical Success and Failure Factors (CSFs and CFFs)(مقاله علمی وزارت علوم)

تعداد بازدید : ۲۵۷ تعداد دانلود : ۱۹۷
The market competition urges companies to invest heavily in Customer Relationship Management (CRM) projects to gain a better understanding of the customers. Nevertheless, the successful implementation of CRM seems to be difficult to achieve. Researches show that less than 30 percent of organizations that implement a CRM technology have seen an improvement in organization performance. Hence, a more than 70 percent rate of failure for CRM projects is an alarm for organizations to provide the required arrangements prior to the CRM implementation. This paper aims to consider two research questions: How has CRM implementation research evolved over the past 20 years? What are the Critical Success Factors (CSFs) and Critical Failure Factors (CFFs) for CRM implementation? To answer these questions, the authors conducted an in-depth review of CRM implementation research for the last 20 years and analyzed the content of 214 selected papers (published from January 2000 to January 2020). Then CSFs and CFFs were classified and prioritized. Finally, the work proposes a covering definition of the success factors based on the literature review. Acknowledging the growth of studies on CRM implementation, this paper presents the latest picture of the discipline and hopes that understanding these 24 CSFs and 15 CFFs would help organizations to obtain the expected benefits of their CRM initiative.
۳.

The Study of Electroencephalography in Neuromarketing Research, Consumer Behavior and Performance Method: A Systematic Analysis(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Neuromarketing Electroencephalography bibliometric analysis Systematic literature review

حوزه‌های تخصصی:
تعداد بازدید : ۱۵۲ تعداد دانلود : ۱۲۹
Neuromarketing and its tools are an emerging and evolving field that bridges the gap between consumer behavior studies and neuroscience. These new technologies are used in the field of neuromarketing and neuroscience to observe the brain areas involved, for example, in seeing, hearing, or smelling the product. For example, functional magnetic resonance imaging (FMRI), electroencephalography (EEG), and event-related potentials (ERP) are used to identify the active points in the consumer's brain when they see, smell, or hear the product or service being tested. How these different techniques and tools work in neuromarketing has always been somewhat confusing to marketers. This study aims to examine the research articles published on the ScienceDirect website by identifying the current state of neuromarketing tools and electroencephalography (EEG) in neuromarketing to identify research gaps and provide recommendations for the application of this technique for experimental research for marketers. Using a two-stage bibliographic methodology, we show that although "neuromarketing" is the focus of research on the ScienceDirect website, there are not many empirical studies examining electroencephalography (EEG) and the combined use of this technology in consumer behavior. However, the use of this tool to screen messages and promotional materials has received the most attention. This study highlights the limitations of a systematic investigation of EEG issues in neuromarketing by examining FMRI, EEG, and ERP technologies. It also focuses on consumer behavior, particularly online shopping decision making, website design, and consumers' physiological responses to the brand. In addition, future studies are expected to be completed by combining EEG and neuromarketing technologies.
۴.

Providing a Flexible Conceptual Framework to Define “Second Home”: A Systematic Review(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Second home Conceptual categories Systematic literature review Conceptualization conceptual framework Rural areas

حوزه‌های تخصصی:
تعداد بازدید : ۱۶۳ تعداد دانلود : ۱۳۶
Purpose - Although second home ownership is a growing phenomenon and a common lifestyle in most parts of the world, especially in rural areas, there is still no specific conceptual classification to define this phenomenon in the theoretical literature. Due to the complexity and variety of second homes; many definitions, terms and conceptual features have been mentioned regarding this fuzzy concept, increasing the conceptual disturbances in this field even more. To fill this gap, this research aims to provide a flexible conceptual framework to define “second home” through a systematic review of various sources.Design/methodology/approach - In this research, by conducting a systematic review process, 75 international articles were identified for study. Then, the conceptual framework of second homes was formulated in the form of categories, subcategories and conceptual codes using the content analysis method.Findings - The results show that, in total, six categories, including physical characteristics, the pattern of expansion and tenure, spatial characteristics, sensory-emotional characteristics, socioeconomic characteristics and usage characteristics form the “second home” conceptual framework. In this framework, the conceptual categories are stable and repeatable in all contexts, while the conceptual codes are fluid and adaptable in geographical and temporal situations.Originality/value - So far, no systematic review has been done to reduce the conceptual dispersion in the second home literature. The proposed framework highlights two characteristics of fluidity and stability, which help to disambiguate the “second home” concept and it is a suitable alternative for numerous definitions and different conceptual features of the second home. The results of this research can aid scholars in clarifying the second home concept and applying it in different contexts.
۵.

Sharing Business Models in Tourism: A Cultural Sustainability View(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Sharing business model Sustainability in tourism Negative cultural effect Systematic literature review thematic analysis

حوزه‌های تخصصی:
تعداد بازدید : ۲۶ تعداد دانلود : ۳۰
The sharing business model (SBM) has introduced a new type of business model that combines collaborative technologies with idle resources to improve product and service utilization efficiency. However, in recent years, the sharing economy has had a tremendous impact on the tourism business. While some initially suggest that the sharing economy (SE) is beneficial to sustainability, we believe that extensive adoption may have unwanted consequences due to negative cultural effects in tourism. This study uses a thematic analysis to classify SBM's cultural dark side. Using a systematic literature review approach and the PRISMA protocol on 117 eligible papers, we identify ten negative cultural effects: nuisance for local residents, unethical practices, perceived risk, social inequality, customer misbehavior, safety concerns, employee rights violations, lobbying, consumerism, and overcrowding. These negative effects are impacting tourism's cultural sustainability. We also help to develop a framework for SBM's cultural sustainability in tourism. The framework suggests some cultural sustainability strategies, such as affordable and accessible products, the development of a niche market, local empowerment, simple production, and ease of use. We address the theoretical and practical implications, as well as the limitations. Finally, we discussed future research in three major directions.