مطالب

Synesthesia, among other rhetorical devices, has played a prominent role in conveying the intended messages in the realm of poetry. Nonetheless, it has not grabbed adequate attention to its nature and function. Belonging to the domain of comparative literature, this essay has benefitted from analogy studies as its methodology to render novel perspectives in the meaning and reading of the poetry of Sitwell and Ebtehaj. Here, we have attempted, firstly, to foreground the function of synesthesia and, secondly, to enrich the understanding of the mentioned poets. This paper concludes that the realization of synesthesia heavily and helpfully affects the perception of literary poems. In addition, to showcase such influence, a reasonable number of poems by Sitwell and Ebtehaj were subjected to scrutiny, indicating that a great deal of their poetry is best understood only after investigating synesthesia. This essay is merely concentrated on two poets, yet its findings can be helpful for the whole field of poetry.

Home businesses play a positive role in economic growth and development. Therefore, the development of the capabilities of these businesses is an important issue in economic success. The purpose of this research was to investigate the impact of entrepreneurial knowledge on the structure and performance of home businesses. In this research, the indirect effect of the structure of home businesses on the performance of these types of businesses has been investigated. The data used in the analysis of this study were collected from 139home business owners using a questionnaire. Data analysis was done using structural equation modeling method with PLS approach and questionnaire constructs show good validity and reliability. Previous knowledge of home business owners has a positive (β=0.392) and significant (T=2.289, >1.96) effect on business structure performance. Therefore, the first research hypothesis is supported. Previous knowledge of home business owners has a positive (β=0.597) and significant (T=6.310, >1.96) effect on the performance structure of home businesses. And therefore, the second hypothesis of the research is supported. The structure of home businesses has a positive (β=0.4) and significant (T=2.124, >1.96) effect on business performance. And therefore, the third hypothesis of the research is also supported.

Introduction: The purpose of this research is to design and explain the model of professional ethics relations and the level of implementation of the policies of the Natural Resources and Watershed Management Organization of the country (a case study of the General Directorate of Natural Resources and Watershed Management in the North of Kerman Province). Material and Methods: In terms of the purpose of this research, it was developmental and applied, which was done in a mixed way. In the qualitative part of the society, there were university professors and experts in the field of human resources management, from among whom 30 people were selected by a judgment method. The tool was exploratory interviews and finally the data was analyzed with Delphi technique. In the quantitative part, the descriptive method was of the correlation type. The statistical population included all the managers and employees of the General Directorate of Natural Resources and Watershed Management of Kerman province and the sub-departments of the cities. The sample consisted of 358 people who were selected based on the available sampling method. A questionnaire was used to collect the required data. Data analysis was done using descriptive statistics and inferential statistics (one-sample t-test and structural equation modeling) using SPSS23 and AMOS23 software. Results: In the qualitative section, 70 sub-dimensions (indices) related to professional ethics were summarized in 5 factors and 79 sub-dimensions (indices) related to the implementation of the organization's policies were summarized in 4 factors. The analysis of the data in the quantitative part showed that there is a positive and significant relationship between the variable of professional ethics and the level of implementation of the organization's policies. Extra-organizational and individual (extra-personal) on the implementation of the organization's policies is significant at the 5% level, and the positive path coefficients show that these structures have had an increasing (direct) effect on the implementation of the organization's policies. Conclusion: Based on the present research, it was found that professional ethics has a significant effect on the level of implementation of the organization's policies.

Introduction : What is referred to as a trade name is something far more than a name. Some psychological research on ethics suggests that information about specific ethical characteristics of brands can be considered as the ethical "character" of the brand. The present study tries to draw the model of ethical personality of the brand in Iran's consumer products market. Material and Methods: The current study was developmental-applied research and was conducted using a mixed method (qualitative-quantitative). In the qualitative part, the statistical population included all experts in management and marketing sciences, 29 of whom were selected by purposeful sampling. The tool was semi-structured interviews and the results were extracted with content analysis method and NVivo software. In the quantitative part, the statistical population included all the consumers of the selected brands of the national festival of the top popular Iranian brands in the second half of 2016 in Tehran. From this society, a sample of 1670 people was selected by stratified sampling method with proportional allocation. The questionnaire tool was researcher-made and the data were analyzed by performing exploratory factor analysis and then confirmatory factor analysis. Results: The findings of this study included 74 ethical indicators in the qualitative part, and in the quantitative part of the research, among the 74 personality traits identified for the brands of consumer products in the Iranian market, only 22 ethical indicators have a sufficient factor load and the necessary sufficiency to explain. They had a confirmed model that was categorized into 5 personality factors. Conclusion: The factors and indicators that make up the brand's ethical personality model include five factors; 1) Pleasurable (dignified, distinguished, hardworking, always helpful, powerful and strong, skilled, attractive, creative); 2) Qualified businessman (efficient, worthy and worthy, competitive); 3) Efficient (friend of the little ones, old friend, funny); 4) Intimacy agent (inefficient, uncommitted, duplicitous, unkind); 5) Narcissistic agent (forceful, tyrannical, mischievous, narcissistic).

By referring to the moral verses of the Qur'an, we can understand that the goal of morality is to achieve spiritual perfection and human dignity, which was meant for him in creation. Human happiness in two worlds depends on his perfections. means to achieve this goal are provided equally for humans and the desire to do good is the first nature and the direct state of human beings. the desire for evil and destruction is a secondary state. Man naturally wants goodness and looks for beauty. He avoids evil and turns away from ugliness. God has given man will and authority and created him free, so that he can do good by his will, avoid evil and show his competence in choosing the right. Pragmatism is a philosophical approach that views speech and behavior as tools for prediction, problem solving, and action, and rejects the idea that the function of thought is to represent or reflect reality. In this research, using the method of content analysis, the comparison of Quranic ethics and the ethical school of pragmatism has been made, and the result was that the Holy Quran has defined criteria and criteria in expressing ethical life and has paid attention to the happiness of humans, and God's satisfaction is the goal of moral behavior. pragmatist ethics has not set a definite index and considered the criterion of moral action to be human recognition, and in expressing ethics, he has only dealt with material and worldly affairs and ignored spirituality.