fans

Present research is considered applied-developmental in its objective and qualitative concerning the research nature of data, and the research design was the interpretative structural model (ISM). In order to gather data, semi-structured in-depth interviews with experts in the consumer behavior domain, selected by theoretical sampling, have been utilized. The statistical population includes all sports managers, sports specialists, and fans, and sampling continued until theoretical sufficiency was achieved. After research completion, results were sent to two participants, and their opinions were approved by identifying indices related to football fans' superstitious behavior to draw the interpretative- structural model of factors influencing football fans' superstitious behavior. The result indicated the level of dependence and influence power of each index according to which individual characteristics and environmental conditions in the region under the influence include inculcation index in the autonomous region (independent) and indices of relief, the transmission of evil, coercion, and deterrence in the dependent region.

Schadenfreude has been defined as the enjoyment of others’ misery; a kind of happiness from malice, which one acquires when one learns that others are lucky or experiencing a setback. The purpose of this study was to analyze the experiences of Sulaymaniyah football team fans regarding the theory of happiness from the Erbil team's discomfort in Iraq. An interview was conducted with the fans who had lived experiences (N = 18) and the data were analyzed using thematic analysis. The findings showed that several factors affect schadenfreude, such as political and governmental problems, managerial weaknesses of responsible people, past problems, and discrimination between teams. The findings extend the theory of social identity theory. According to the results, the managers of the teams and the officials of the Kurdistan Region in Iraq can provide the ground for reducing the happiness of the opponent's team with proper management and non-partisanship of the teams. Research in the field of schadenfreude can reduce the problems of advocacy and the wrong decisions of managers and officials and contribute to equality in this field.