علیرضا ناظمی بیدگلی

This research aimed to investigate the moderating role of age and gender in the willingness to use IOT technology in sports, based on the Technology Acceptance Theory (TAM). This research utilized a survey of the correlation type, with the statistical population consisting of all athletes who have received sports insurance cards and were active this year. Using Morgan's table, a sample of 394 individuals was selected. Standard questionnaires of willingness to use new technologies were employed as tools. Data analysis was conducted using SPSS version 22 and Warp PLS version 8.The research findings indicated that the variables of perceived usefulness, perceived ease of use, and attitude have an impact on athletes' willingness to use IOT technology in sports. Additionally, in the Technology Acceptance Model, perceived ease of use was found to have a significant effect on perceived usefulness. The study also examined the moderating role of age and gender on the willingness to use IOT devices in sports, revealing that only the relationship between age and perceived usefulness did not reach an acceptable level of significance. Therefore, in order to utilize IOT technology in sports, it is crucial to consider these factors as the use of Internet of Things can lead to highly favorable outcomes.

The Internet of Things (IoT) is one technology that can revolutionize traditional methods and transform sports infrastructure. To promote the adoption of IoT effectively, it's vital for sports manager to understand the factors that positively and negatively affect it. The aim of this study was to investigate how perceived risk impacts people's willingness to use IoT technology in sports. This quantitative study used a survey method and applied a descriptive approach. The statistical population included Iranian athletes, and 394 individuals completed questionnaires using a non-probability sampling method. Data analysis was performed using Smart PLS3 software. Results showed that perceived risk has a direct and negative impact on perceived ease of use, willingness to use, and perceived usefulness. However, its effect on attitude towards use was insignificant. The study also confirmed the positive impact of perceived ease of use on perceived usefulness and attitude towards use. Perceived usefulness had a greater effect on the latter variable. Additionally, perceived usefulness had a significant positive impact on willingness to use IoT technology in sports, as did attitude towards use. Attitude towards use also had a significant positive impact on willingness to use IoT technology in sports. The study recommends implementing strategies to enhance and improve perceived usefulness, ease of use, and attitude towards use while reducing perceived risk to increase acceptance and willingness to use IoT technology in sports.