وحید حقیقت دوستی سیار

Background: The purpose of this article is to explain how and what is the emerging concept of entrepreneurial marketing through innovative research and effective convergence between marketing and entrepreneurship, and to explain the way of organizing marketing activities in the Iranian banking industry by proposing a logical framework and in this direction emphasize the corporate social responsibility. Method: The present study was a sequential exploration (qualitative and quantitative). In the qualitative phase of the research community, there were experts in the field of entrepreneurship and marketing. Threats of 14 people were purposefully selected. The interview tool was semi-structured. Finally, the data were analyzed by Delphi technique. In the quantitative part it was a descriptive-correlation method. The statistical population was the managers and heads of the country's banks, from which 268 people were randomly selected as a sample. The instrument of the researcher-made questionnaire was a qualitative section and finally the data were analyzed by structural equation method. SPSS26 and Amos software were used for data analysis. Results: In the qualitative section, a total of 73 components were classified into 4 categories: causal, contextual and environmental, and consequences. In the quantitative part, the results of structural equations showed that the research model had a good fit. Conclusion: Entrepreneurial marketing makes the banking industry more dynamic and increases their profitability. With such advantages, if the social responsibility of the company is also considered, it will undoubtedly have undeniable effects on customer loyalty and market ethics. Article number: 8

Purpose: Considering the role of quality of educational services in the growth and development of society, the present study was conducted to the aim of identifying the factors effecting on assessing the quality of educational services in education. Methodology: This study in terms of purpose was applied and in terms of implementation was qualitative. The research community included documents related to the quality of educational services and experts in this field including university professors, current and former senior managers and school managers in the seventh district of Tehran education in 2020 year. The research sample included documents and 17 experts according to the principle of theoretical saturation which after reviewing the desired characteristics to inclusion criteria were selected by purposive sampling method. Data were collected by take noting and semi-structured interview methods and to analyze them used from open, axial and selective coding method. Findings: The results showed that for the factors effecting on assessing the quality of educational services were identified 83 open codes in the form of 39 sub-categories and 5 main categories. The five main categories included organization management with 7 sub-categories, organization structure with 9 sub-categories, human resources with 6 sub-categories, comprehensive planning with 9 sub-categories and quality management with 8 sub-categories. Finally, based on the identified categories was designed the conceptual model of research for factors effecting on assessing the quality of educational services in education. Conclusion: The results of this research can help education specialists and planners both to assess the quality of educational services and to improve the quality of educational services in education. As a result, the use of education experts and planners from the conceptual model of current research along with models derived from other research can play an important role in improving the quality of educational services.