Digital

Introduction: Humanities studies aspects related to human civilizational, social and cultural characteristics. The present study was conducted with the aim of developing a framework for evaluating the skills of digital humanities scholars. Material & Methods: This research is an exploratory research that has a qualitative nature. The research community included published and accessible books, theses and articles related to digital skills competencies. Therefore, in order to identify themes and draw a network of digital humanities skills themes based on the theme analysis method, 17 Persian sources published (2013-2021) and 37 English sources published between (2012 to 2022) It was achieved that all of them were related to the skill competencies of digital scholars, which included valid scientific research articles and theses of master's and doctoral degrees, online and registered in official scientific research websites and references. Data analysis was done by thematic analysis method. Results: In the final analysis of the theme network, 8 organizing themes and 77 final basic themes were extracted for the comprehensive theme of digital humanities skill competencies. Conclusion: Based on the results, it was determined that the following factors play a role in the skills and morals of humanities scholars; Features and characteristics, technical and technological skills, digital study and learning skills, social-communication skills, ethical-legal skills, knowledge skills, executive skills and digital mindset skills

This paper analyses the integration of luxury, sustainability, and innovation in BMW’s i7 electric car marketing strategy. It analyses CSR procedures critically, points out changes, and stresses how they affect brand identity. Brands must develop efficient digital marketing strategies to enthrall and educate their audience. The focus of BMW’s strategy for the BMW i7 is on targeted, immersive engagement online. With social media, online advertisements, and influencer marketing, BMW hopes to develop a unified story that appeals to consumers looking for luxury and sustainability. Online video is the main form of advertising, and it is strategically shared on social media sites like Twitter, LinkedIn, Instagram, and YouTube to ensure a wide audience reach. The brand will be able to create lasting connections with its audience by utilizing the ethos of the BMW i7 by fusing the history of BMW’s brand reputation with the modernity of the digital age. 

This analysis identifies the problem of the media saturation of people’s lives as a reason for developing programs teaching media literacy. It argues that the basic or foundational disciplines found in cultural studies, such as applied semiotics, psychoanalytic theory, sociological theory, and Marxist analysis, are the proper way to teach media criticism and media literacy (See Berger, A.A., Media Analysis Techniques, 6th edition, 2019). The methods by themselves are not adequate, which means that teaching media literacy also involves providing exercises and learning games that show students how to apply the theories they learn to their analyses of media texts (See Berger, A.A., Games and Activities for Media, Communication, and Cultural Studies Students,2004). Finally, it is suggested that media literacy should be taught at all educational levels.