Red Crescent Society

BACKGROUND: The present study was conducted with the aim to evaluate the performance of the applied science centers of the Iranian Red Crescent Society (IRCS) in crisis management. METHODS: In this descriptive-survey study, 167 out of 295 managers and experts of the applied science centers of the IRCS were selected on the basis of the Cochran formula. To examine the study variables, a questionnaire including 37 items and 2 parts evaluating performance and crisis management was employed. The financial, customer, internal processes, and growth and learning performances were measured in the performance assessment section, and the 6 dimensions of flexibility, inclusion, trust, risk perception, fairness, and consistency were measured in the crisis management part. The reliability, content validity, and construct validity of the questionnaires were confirmed by Cronbach’s alpha coefficient, a group of university professo BACKGROUND: The present study was conducted with the aim to evaluate the performance of the applied science centers of the Iranian Red Crescent Society (IRCS) in crisis management. METHODS: In this descriptive-survey study, 167 out of 295 managers and experts of the applied science centers of the IRCS were selected on the basis of the Cochran formula. To examine the study variables, a questionnaire including 37 items and 2 parts evaluating performance and crisis management was employed. The financial, customer, internal processes, and growth and learning performances were measured in the performance assessment section, and the 6 dimensions of flexibility, inclusion, trust, risk perception, fairness, and consistency were measured in the crisis management part. The reliability, content validity, and construct validity of the questionnaires were confirmed by Cronbach’s alpha coefficient, a group of university professors, and confirmatory factor analysis (CFA), respectively. Then, inferential statistical methods such as the Kolmogorov-Smirnov (K-S) test were used to ensure the normal distribution of data, and the structural equation model, Pearson correlation test, chi-square test, two-sample t-test, and one-sample t-test were used in the LISREL and SPSS software to test the hypotheses. RESULTS: The performance of the applied science centers of the IRCS in crisis management was higher than the average level based on the balanced scorecard (BSC) model. In addition, in terms of the 4 characteristics of financial performance, customer performance, internal process performance, and growth and learning performance, the crisis management performance of this organization was at a desirable level. CONCLUSION: It seems that policymakers, while maintaining the current situation, should plan for the development of crisis management, as well as for providing the ground for continuous improvement and better performance in this area. rs, and confirmatory factor analysis (CFA), respectively. Then, inferential statistical methods such as the Kolmogorov-Smirnov (K-S) test were used to ensure the normal distribution of data, and the structural equation model, Pearson correlation test, chi-square test, two-sample t-test, and one-sample t-test were used in the LISREL and SPSS software to test the hypotheses. RESULTS: The performance of the applied science centers of the IRCS in crisis management was higher than the average level based on the balanced scorecard (BSC) model. In addition, in terms of the 4 characteristics of financial performance, customer performance, internal process performance, and growth and learning performance, the crisis management performance of this organization was at a desirable level. CONCLUSION: It seems that policymakers, while maintaining the current situation, should plan for the development of crisis management, as well as for providing the ground for continuous improvement and better performance in this area.

INTRODUCTION:Since the 2000s, tourism has become the most widespread activity on a global scale. Tourism, with its features, is always prone to any accident at a micro or a critical level, and this requires the action of the rescuers to reduce the disasters or to save the injured during their journey. The Red Crescent Society, as the largest non-governmental organization, carries out activities in the areas of rescue and relief, medicine and rehabilitation, and in other sectors. The aim of this study was to investigate the attitude of Iranian Red Crescent Society (IRCS) in rescue and relief of tourists from various accidents and disasters. METHODS: In this descriptive-analytical survey, the research community consisted of the members of Red Crescent Society in Kermanshah Province, Iran, including 135 instructors, relief workers, rescuers, rapid responses, and staffs. The sampling was performed using simple random sampling method. The research tool was a researcher-made questionnaire, which validity was evaluated by the experts of the Red Crescent Society, social sciences, and geography, and the reliability was calculated as 0.92 using Cronbach's alpha. Data analysis was done using Spearman correlation and Kruskal-Wallis tests. RESULTS: The attitude of the statistical society towards the subject was evaluated as good (mean: 1.78). Their attitude towards the overall performance of the Red Crescent Society in travel management was very good (mean: 1.95). Respectively, the equipment and facilities of the organization (mean: 2.17), the practical skills and operational capabilities of the forces (mean: 2.13), and the establishment of fixed and mobile relief bases at the provincial level (mean: 2.03) played greater role based on the attitude of study participants (P<0.01 for all).

INTRODUCTION: Iran is one of the 10 most disaster-prone countries in the world and out of the 42 known types of disasters, at least 31 of them have occurred in this country. Recent disaster experiences have taught us that warnings must be taken seriously and preparedness is necessary. Family readiness is considered as one of the most important pillars of public readiness and community readiness. Achievement of this goal requires a thorough program and various packages to build the culture of preparedness and education is one of its most important parts. METHODS: The present cross-sectional descriptive study was performed on 18100 families who participated in all the stages of training of the KHADEM National Program (Disaster Preparedness Program Serving Families and Communities) in Khorasan Razavi province. These families were selected based on the regional divisions of the implementation of the project and in the first stage, 18100 families were trained throughout the province. The participating families completed the Household Disaster Preparedness Index questionnaire before and after face-to-face training. FINDINGS: Assessment of the level of family readiness after the training showed an increase in this score. However, it was clear is that the distribution of the scores is not normal, and needs analysis and interpretation. CONCLUSION: The analysis of data and statistical model revealed that the training program was more effective in cities with a population of fewer than 50,000 people compared to cities with a population of more than 50,000 people.

INTRODUCTION: The Red Crescent Society of the Islamic Republic of Iran is a human-centered organization. Therefore, the competencies of its employees must be improved to make it possible for them to have their best performances. In this regard, the present study aimed to investigate and identify the factors that affect the development of key human resource competencies in the Iranian Red Crescent Society and design an appropriate model for its evaluation. METHODS: The present applied qualitative research used an exploratory approach. The statistical population of this study consisted of managers and experts in the field of human resources of the Red Crescent Society who were selected using the snowball sampling method. Moreover, the required data were collected through semi-structured in-depth interviews and we reached saturation after 26 interviews. The collected data were analyzed using the Straussian version of grounded theory. Finally, the collected data were analyzed in the MAXQDA software (version 10). In total, 72 concepts, 568 sub-concepts, and 19 categories were identified in this research. FINDINGS: Five out of the seven fundamental principles of the Red Crescent Society and the International Committee of the Red Cross, including the principle of humanity, voluntary service, neutrality, impartiality, and independence are among the foundational factors and necessities of the development of human resources competencies and were axially coded in causal conditions. Improvement and development of individual, organizational, social, and professional competencies were the four main categories of this research that were selected as the main strategies for the development of human resource competencies. CONCLUSION: According to the results of data analysis, employing appropriate strategies for the evaluation and development of key human resources competencies can have beneficial consequences. More specifically, these categories include human resource efficiency, provision of desirable social services, enhancement of the community health, improvement of human values, increase of public trust and participation, and improvement of the financial position of the organization.

INTRODUCTION: In the first half of April 2019, heavy rains in central and western parts of Iran resulted in great floods. The rains affected 24 provinces and caused extensive damage to urban and rural infrastructure. Since Iran, especially the northern, western, and southern provinces of Iran are prone to floods, the floods are expected to occur every year in many provinces. Therefore, the present study aimed to investigate the needs and problems of the Red Crescent Society in different provinces of Iran in response to the great flood of Iran in 2019. METHODS: This cross-sectional study was performed in all provinces of Iran after the end of the flood response operations in April 2017. The required data were collected through a researcher-made questionnaire and interviews with provincial operational managers. The designed questionnaire had different parts about the situation of the provinces in the face of floods, the most important problems faced during floods, and the most important needs for facing floods. Participants were also asked two questions about the information and equipment they should have had before the flood. FINDINGS: Analysis of the answers revealed that 24 provinces (77.41% of the country) were affected by the floods. The most common problems were lack of equipment and low public awareness which were repeated by the subjects 24 and 17 times, respectively. Moreover, the need for specialized equipment and training courses were also the most important needs. CONCLUSION: Based on the findings, the Iranian Red Crescent Society faced many problems and needs during the disaster relief process in the 2019 flood which indicated the lack of a comprehensive plan for flood management in Iran. Therefore, policymakers and disaster managers must develop practical and localized guidelines for relief according to the conditions of Iran in order to achieve the ultimate goal of disaster management which is to reduce deaths, injuries, and financial damages.

INTRODUCTION: Social participation has proved to be effective in the establishment and development of civil societies, assuming great importance in this regard. The Red Crescent Society, as the largest non-governmental organization (NGO) in the country and the oldest NGO in the world, is engaged in humanitarian activities at both national and international levels through attracting and retaining volunteers and public participation. METHODS: The present practical quantitative cross-sectional field study aimed to investigate the relationship between religiosity and citizens' voluntary participation in the activities of the Red Crescent Society. The statistical population included all volunteers participating in the activities of the Isfahan Red Crescent Society, out of whom 384 cases were selected as the sample. The data were analyzed using SPSS software and structural equation modeling in SmartPLS software. FINDINGS: It can be seen that religiosity in various dimensions is one of the important sources of increasing the voluntary participation of citizens, which increases the various dimensions of voluntary participation. In this regard, it can be said that Islam especially Shia religion due to its collective nature of abundance can play a very important role in increasing the voluntary participation of citizens and the Red Crescent Society, as a non-profit public institution, can also use this capacity to advance its transcendent goals. CONCLUSION: As evidenced by the obtained results, there was a positive and significant relationship between religiosity dimensions (belief, experience, practice, knowledge, and consequences) and voluntary participation in the activities of the Red Crescent Society; therefore, all research hypotheses were confirmed. Furthermore, based on the results of the structural equation model (SmartPLS), religiosity had a moderate effect on voluntary participation in the activities of the Red Crescent Society.

INTRODUCTION: In recent years, competency has emerged as a major issue which plays a significant role in responding to challenges facing organizational management in a rapidly changing environment. In this regard, the competency-based approach puts emphasis on individuals and highlights the importance of human resources to achieve organizational goals. The Red Crescent Society of the Islamic Republic of Iran is a human-centered organization; that is to say, most of the services provided to the target communities rely on the capabilities of human resources. Therefore, the current study aimed to design a model for the development of key human resource competencies in the Red Crescent Society of the Islamic Republic of Iran. METHODS: This applied qualitative study was conducted based on an exploratory approach and used mixed-type data. Data collection was performed in two qualitative and quantitative phases. The first phase was conducted based on grounded theory, while a quantitative research method was used in the next phase. The statistical population of the study in the qualitative section included managers and human resource experts of the Red Crescent Society, as well as university professors and experts, who were selected using purposive sampling and were interviewed until saturation data (25 interviews). The statistical population of the quantitative section included 8,451 managers and employees of the Red Crescent Society of all provinces of Iran. The sample size was calculated at 361 cases using Krejcie and Morgan sample size determination table. FINDINGS: In the present study, among the seven principles of the Red Cross and Red Crescent Movement, the five principles of humanity, impartiality, neutrality, independence, and voluntary service were regarded as infrastructure requirements for the development of human resource competencies and were axially coded in causal conditions. Thereafter, the relationship between these principles and human resources competencies in the Red Crescent Society was determined using PLS software. CONCLUSION: As evidenced by the obtained results, the employment of appropriate strategies for evaluating and developing key human resource competencies resulted in the following consequences: human resource efficiency, provision of desirable social services, community health improvement, enhancement of human values, reinforcement of trust and public participation, and improvement of the financial capacity of the Red Crescent Society. The results indicated that competency development among Red Crescent staff is positively and significantly correlated with the principles of humanity, neutrality, impartiality, and independence.

INTRODUCTION: Efficiency is one of the basic measures of organizational performance, and in general, refers to the degree or quality of the achievement of the desired goals. This study aimed to investigate the efficiency of Red Crescent population branches in Gilan province and rank them based on the data envelopment analysis model. METHODS: This research was applied in terms of purpose and documentary in terms of implementation. For the purposes of the study, 16 branches of the Red Crescent Society in Gilan province were analyzed with GAMS software (version 24) in 2018. In this research, the input-oriented Banker, Charnes, and Cooper model was used as one of the basic models of data envelopment analysis to measure the relative efficiency of 16 branches of the Red Crescent Society in Gilan province. Afterward, the Anderson-Peterson super-efficiency model was used to rank the efficient units. FINDINGS: Based on the findings, six branches, namely Astara, Rasht, Bandar Anzali, Tallish, Lahijan, and Sowme’eh Sara, had an efficiency score of one. In other words, they were recognized as efficient branches and could provide solutions and models as reference branches for inefficient branches to help them reach the efficiency limit. Afterward, the Anderson-Peterson super-efficiency model was used to rank the efficient units. According to this model, the efficiency scores of the studied units were more than one and the Rasht branch had the highest efficiency. CONCLUSION: The results provide researchers as well as branch managers and staff with suggestions that can help them make better decisions. An important point to keep in mind is that in order to increase the efficiency of a branch, it is necessary to reduce input costs and increase outputs based on reference branches. Due to the fact that this research uses an input-oriented approach, its purpose is to increase the indicators that enhance the efficiency of branches.

INTRODUCTION: The most important, useful, and cost-effective way to attain organizational goals is the improvement of intergenerational-interpersonal communication among different generations of employees in the workplace. Therefore, the present study aimed to assess the role of intergenerational-interpersonal communication in the performance of 50s-70s-generation employees of the Red Crescent Society of Tehran (age range of 20-40 years) in 2019. METHODS: This applied research was conducted based on a descriptive-survey design. The statistical population of this study includes all employees of the Red Crescent Society of Tehran province (n=160). The participants were selected via the census method. A researcher-made questionnaire was employed to collect data, and SPSS software (version 24) was used for data analysis. FINDINGS: Based on the results, the variables and dimensions of intergenerational-interpersonal communication were significantly and strongly correlated with the performance of 50s-70s-generation employees of the Red Crescent Society of Tehran province. In other words, the employees' performance will be enhanced with an improvement in the dimensions of intergenerational-interpersonal communication. CONCLUSION: As evidenced by the obtained results, effective intergenerational-interpersonal communication skills training should be considered one of the goals of stakeholders. Moreover, groupism and relationship solidarity are among the effective factors influencing employee performance. This solidarity can be significantly improved by the establishment of intimate relationships, membership in groups, interaction, face-to-face communication, social status, appropriate expectations, necessary trust, participation in decision-making, and managers' acceptance of individual differences.

INTRODUCTION: The natural hazard reduction curriculum is incredibly critical in facilitating and improving students' safety culture. Thus, we must attend to the content of textbooks to further comprehend the significance of safety issues regarding the process of student safety. The next step is developing a training program that meets all the fundamental needs of safety education. Hence, this research study strives to evaluate the position of safety culture education in elementary school textbooks. METHODS: This research is a quantitative content analysis borrowing a qualitative approach. The statistical population comprised all books on Persian language and literature, experimental sciences, and social studies in all the six primary levels. Counting was the sampling method in the present study. Experts in curriculum planning and health education confirmed the validity of this research. Moreover, the Scott test obtained a reliability of 0.72. FINDINGS: The findings of content analysis in assessing elementary school textbooks based on the Shannon Entropy method indicated that the following indices have the highest frequency and significance: Risk and disaster awareness in 150 samples (Wj = 0.273(, Communication skills, awareness of the environment, and human-environmental interactions with 46 samples (Wj = 0.0666(, On the contrary, the index of child rights aspects with zero cases (Wj = 0) was the least significant among the indices and components.Findings from the frequency of components revealed that safety culture components were not normally distributed. CONCLUSION: According to the research findings, we found out that the components in the fields of skill and attitude have received little to no attention. However, nurturing and promoting the capabilities and skills of children in the field of safety are some of the most vital indices of child safety. Contemplating these aspects will assist in properly performing relief, emergency, and law enforcement missions by preventing disasters. Keywords: Content Analysis; Presumptions of Natural Hazard Reduction; Red Crescent Society; Safety Culture Education; Shannon Entropy.

INTRODUCTION: Participation suggests partaking and treating people in such a way that enables them to retain a decisive impact on events that affect their lives. The present study aimed to investigate the factors impacting the increase in the participation of aid workers in the programs of the Red Crescent Relief and Rescue Organization. METHODS: The present research is applied purpose-wise, cross-sectional time-wise, and a survey in terms of data collection. The statistical population involves every volunteer aid worker of the Red Crescent Society of Kermanshah Province in 2021. The data collection tool was a researcher-made questionnaire whose face validity was obtained. Moreover, the questionnaire's reliability was confirmed through Cronbach's alpha. Data were analyzed within SPSS and Amos software. FINDINGS: Variables of sex, social capital, safety culture, religious beliefs, and media consumption significantly and positively impact the participation of aid workers. Furthermore, the impact of the socio-economic status as a variable is significant and inverse. However, variables of age and marital status do not significantly influence the participation of aid workers. Among these variables, the media consumption variable has the highest regression coefficient value with a regression coefficient of 0.454 while the marital status variable, with a coefficient of 0.039, has the smallest regression coefficient value on the participation of aid workers in the programs of the Red Crescent Relief and Rescue Organization. CONCLUSION: Increasing the cooperation and participation of aid workers in the activities and programs of the Red Crescent Relief and Rescue Organization is impacted by several factors to which we need to pay close attention. Attending to these factors can significantly improve how the forces are utilized and further fulfill the goals and programs of the Red Crescent Rescue Organization.

INTRODUCTION: This research aimed to provide a dynamic model of organizational citizenship behavior (OCB) in crisis management non-governmental organizations with a social approach (experimental evidence: Red Crescent Society of the Islamic Republic of Iran). METHODS: This applied research was conducted using a mixed (quantitative-qualitative) method to analyze the data. The statistical population consisted of university professors as well as the managers and experts of the Iranian Red Crescent Society, who were selected by the snowball sampling method. The total number of experts in the Iranian Red Crescent Society and in the academic community accounted for 10 individuals (n=5 each), and the sampling continued until reaching theoretical saturation. The required information was collected through observation, in-depth and semi-in-depth interviews, review of documents, and experts' opinions; finally, by using the exploratory factor analytical statistical method, appropriate measurement tools were prepared. In this research, the Delphi technique and the Decision-Making Trial and Evaluation Laboratory-based Analytic Network Process were employed to determine and prioritize criteria and sub-criteria. For this purpose, the pairwise comparison matrix was used to determine the weight of the criteria. FINDINGS: In this study, helping behaviors, individual initiatives, organizational obedience, organizational loyalty, chivalry, civic virtue, and personal development were among the dimensions of OCB in descending order. CONCLUSION: The results of this research showed that the consequences of OCB included an increase in performance productivity and effectiveness, the promotion of positive relations between employees, more efficiency in allocating resources, reduction in maintenance costs, the provision of necessary flexibility for innovation, improvement of customer service, and effective use of scarce resources.

INTRODUCTION: The Red Crescent Society of the Islamic Republic of Iran is one of the most effective service-oriented organizations in the country which has a high potential for trust building and role modelling. Using human resources with a humanitarian approach and identification of causal, contextual, and intervening factors that lead to building trust contribute to the excellence of this popular institution. Therefore, this study aimed to present a model of organizational trust based on the assumptions of human resources in service-oriented organizations, particularly The Red Crescent Society of the Islamic Republic of Iran, using the meta-synthesis approach. METHODS: This is a qualitative cross-sectional study, in which 1,269 relevant articles published between 2010 and 2022 were collected from the Web of Science database. A total of 85 articles were selected and used, as the basis for the data extraction, to determine trust building based on the assumptions of human resources theories in the interpretive paradigm. FINDINGS: Trust building in the Red Crescent Society is one of its essential elements due to the impact of environmental and human variables. Therefore, this study identified causal conditions (organizational factors, job, employees), background conditions (culture, ethics, religion, individual, organization, intervening conditions (managerial, occupational, and psychological), strategies (new leadership, transparency, Quantum management, talent management), and the outcomes (including organizational citizenship behaviour, social responsibility, organizational spirituality), which included a total of 28 common features and 152 components. CONCLUSION: Based on the obtained results, trust-building management methods in the Red Crescent Society include open communication, brainstorming, collaborative management, a supportive atmosphere, and effective strategies in the functional dimensions of the Red Crescent Society, including new leadership, behavioural assumptions of managers, as well as decision-making in terms of content, time, model, cognition, and approaches of transformative leadership, ethical and pure leadership, positive and servant leadership, and distributed and intellectual leadership.

INTRODUCTION The phenomenon of organizational insentience has been one of the main challenges in recent years and refers to a situation in which the employees of an organization have become indifferent to their organizational environment. The current research was conducted to investigate the causes and contexts of the formation of organizational insentience in the Red Crescent Society of Tehran province, Iran. METHODS: This applied study was conducted based on the descriptive-correlation method of data collection. The statistical population of this research included all the managers of Red Crescent Society in Tehran province in 2021. The samples (n=90) were selected using Cochran's statistical formula and stratified random sampling. The required data were collected using a researcher made organizational insentience questionnaire. The validity and reliability of the questionnaire were checked and confirmed. The collected data were analyzed in Smart PLS software using structural equation modeling with partial least squares approach. FINDINGS: The results of the research showed that causal conditions had a direct, positive, and significant effect on the central category with a standard beta coefficient of 0.725, t=17.625, and P=0.001 at the level of one percent error. Moreover, contextual conditions with a beta coefficient of 0.410, t=3.107, and P=0.002 had a direct, positive, and significant effect on the category of strategies at the level of one percent error. Intervening conditions had a direct, positive, and significant effect on strategies at the level of one percent error (standard beta coefficient=0.221, t=3.008, and P=0.003). The central category had a direct, positive, and significant effect on the strategy category with a beta coefficient of 0.334, t=2.282, and P=0.023 at the five percent error level. Based on the results, at one percent error level, the strategies presented in the research had a direct, positive, and significant effect on the outcomes (standard beta coefficient=0.347, t=3.769, and P=0.000). In total, the results showed the existence of organizational insentience in the Red Crescent Society of Tehran province, which can be reduced by applying appropriate methods. CONCLUSION: According to the findings, by reducing the sense of meaninglessness, double standards, eliminating organizational discrimination, applying appropriate procedures in strategies and their implementation, paying attention to the structural dimensions of the Red Crescent Society in Tehran province, and implementing meritocracy management, it would be possible to increase organizational social capital, the level of interest, commitment, and responsibility of employees towards the Society and work, organizational independence, organizational justice, the atmosphere of trust, and supportive behaviors from the Society and employees. By adopting these measures, a step would be taken toward preventing the formation of organizational insentience in the Red Crescent Society of Tehran province.

INTRODUCTION: The use of executive coaching has become increasingly popular in the organizational world in the past few decades and is considered a key intervention that increases the capabilities of managers at the professional, individual, and organizational levels. This study aimed to identify the indicators, components, and dimensions of the effectiveness of executive coaching in the Red Crescent Society of Iran. METHODS: This descriptive study was conducted based on an applied research method. The required data were collected using exploratory interviews with 20 experts and activists in the field of human resources education. The obtained data were then analyzed using conventional content analysis, as well as open, axial, and selective coding strategies. FINDINGS: According to the findings of the research, orientation, sociability, regularity, empowerment, personality traits, and infrastructure conditions are among the most important factors affecting executive coaching in the Iranian Red Crescent Society. Moreover, two new constructs, namely formal and informal institutions were identified for the first time in the coaching literature as effective factors in the development of executive coaching. CONCLUSION: This study paved the way for filling in some gaps in executive coaching literature. Unlike many previously conducted studies that have only evaluated the effectiveness of executive coaching, this study identified the set of factors related to the individual, organizational, and institutional levels, as well as infrastructural conditions affecting executive coaching. Moreover, the results led to the addition of two new constructs, such as formal and informal institutions, to the literature on coaching in general and executive coaching in particular.

INTRODUCTION: Improving the social capital of the Red Crescent Society can play an effective role in crisis management also control and increase productivity in responding to incidents. This research aimed to explain the role of mass and social media in the development of the social capital of the Iranian Red Crescent Society. METHODS: This practical research was conducted using a mixture of qualitative and quantitative research methods. The statistical population of the research in the qualitative part included 21 executive managers and pundits, who were selected using a purposeful and snowball sampling method. In the quantitative part, a total of 2,815 volunteer members of the Red Crescent Society formed the population, who were chosen by stratified random sampling method. The statistical data of the qualitative part were collected by holding semi-structured interviews, while those of the quantitative part were gathered using a questionnaire having content validity as well as the study of organizational documents. Data analysis in the qualitative part was performed through the thematic analysis method and in the quantitative part through the frequency and comparison of statistical data. FINDINGS: The findings showed that the effective role of the media should not be neglected. It was revealed that mass and social media played a role in the development of the social capital of the Red Crescent Society through three important components, namely news and information, mass education, and accreditation. CONCLUSION: According to the results of the current research, the Red Crescent Society can boost the productivity and effectiveness of humanitarian and public benefits programs and activities by understanding the very effective role of communication media and improving the level of cooperation and altruism culture in society with the help of mass media members, activists, and celebrities of social networks.