مطالب مرتبط با کلیدواژه

Fuzzy Cognitive Map (FCM)


۱.

How to Evaluate and Improve E-Commerce Implementation and Administration Success State? a New Approach for Managing Success-Relevant Activities(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Electronic commerce (EC) Fuzzy Cognitive Map (FCM) Analytical hierarchy process (AHP) Evaluation Model Improvement plan

حوزه‌های تخصصی:
تعداد بازدید : ۵۹۴ تعداد دانلود : ۱۳۰
Achieving e-commerce success is influenced by a variety of interrelated activities. Identifying, analyzing and prioritizing these activities enable decision-makers firstly to evaluate the current success state of Electronic Commerce (EC) businesses more accurately and then to develop an efficient improvement plan to allocate limited resources to achieve a higher level of success. In this research, a Fuzzy Cognitive Maps- analytical hierarchy process (FCM-AHP) approach is used to address this issue by (1) determining interrelationships between influential activities, (2) determining how much these activities influence each other and the overall success, and (3) prioritizing activities to develop a sound improvement plan. In this approach, the FCM technique is used to indicate all possible causal interrelationships between activities and consider all feedback loops between them. Then, the AHP technique is used to determine the contribution weights of activities to the overall success. The obtained management matrices that make it possible to categorize influential activities and the results of improvement scenarios help the decision-makers to develop the most efficient improvement plan and gain the maximum benefit from the allocation of limited resources. An empirical study is implemented to serve as an example to indicate how the approach works.
۲.

Developing a Cultural Tourism Scenario in Iran(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Cultural Tourism Spiritual tourism tourism development Fuzzy Cognitive Map (FCM) Scenario

حوزه‌های تخصصی:
تعداد بازدید : ۵۴ تعداد دانلود : ۳۶
This research aims to identify the factors that influence the growth of cultural tourism in Iran and propose a corresponding model. Following the identification of these factors, a scenario is written to optimize their utilization. The research employs a combination of qualitative and quantitative methods to achieve its objectives and finalize the factors. Semi-structured interviews are conducted with experts in the field. In the second phase, after the formal validity of the factors is confirmed, their fuzzy cognitive mapping and scenario are designed using the FCMapper and Pajek software programs. As the results show, the factor of “creating investment opportunities and attracting financial resources in the field of cultural tourism” is the most influential, while the factor of “providing diverse and creative services in Iran’s cultural tourism” is the most impressionable for the development of cultural tourism in Iran. In the task of scenario writing, it has been discovered that, by focusing on attracting financial resources, managers can enhance the infrastructure, create a context for interaction with other countries, identify new target markets, and offer creative services to Iranian cultural tourists through diverse tours. The findings can help stakeholders, managers, and policymakers in Iran’s tourism industry design and develop plans and strategies for the growth of Iran’s cultural tourism