امان الله راهپیما

The aim of the research is to design a model of Support Management Information Systems for penetration strategies of Iranian beverages to international markets and validation it. In this research, a combination of interviews with three-stage coding of grounded theory and questionnaires; therefore, this research is mixed. The statistical population of this research includes experts in the field of marketing international products, and according to the research objective, the sampling in this research is purposeful. The sample size in this research was selected to be 10 people based on the snowball sampling method. The research findings identified 8 factors, including Market characteristics (market analysis and selection of target markets), product characteristics (production and packaging), marketing and branding strategies and advertising, cultural and social factors, market challenges and opportunities, management and organizational processes, distribution and sales network, and competitive pricing. ,. The research results showed that for success and penetration in international markets, Iranian beverage companies need to pay special attention to Market characteristics (market analysis and selection of target markets), product characteristics (production and packaging), marketing and branding strategies and advertising, cultural and social factors, market challenges and opportunities, management and organizational processes, distribution and sales network, and competitive pricing. ,. From competitive analysis and identifying market trends to developing new products and using natural materials, all these factors can help optimize marketing strategies. Furthermore, adapting to different cultures and understanding local needs can play a significant role in the success of marketing strategies. Additionally, the use of new technologies and optimization of managerial processes can improve customer relationship management and increase productivity. Ultimately, analyzing consumer behavior and identifying new opportunities can help identify and exploit market opportunities and lead to the sustainable growth and development of Iranian companies in international markets.

The energy sector is a vital pillar of economic development of any country. The government and the private sector are exploring efficient energy sources, and for this purpose, various governments have specified carbon-related targets considering the existing realities. In such circumstances, manufacturing companies are under pressure to improve their energy performance. In these circumstances, reducing energy loss from production systems is very important. The aim of the present study is to identify the factors affecting energy loss in the manufacturing industry and to provide a suitable model for energy efficiency and the development of renewable energies in the manufacturing sector. The research method is mixed. The study sample consisted of 148 experts in manufacturing industries affiliated with the Electronic Industries Company in Shiraz. Data analysis was performed using pls software. The results show that reforming the infrastructure related to renewable energies, paying the initial costs of technology adoption, supporting policies, technological innovations, and inter-sectoral cooperation in technology can be solutions for the development of renewable energies in the manufacturing sector.