The Social Media Value Creation on Home-Based Businesses: A Systematic Literature Review(مقاله علمی وزارت علوم)
حوزههای تخصصی:
This study investigates the impact of social media on the growth of Home-Based Buisinesses (HBBs), focusing on identifying and prioritizing the key factors that contribute to value creation through social media. A systematic review of the literature from 2000 to 2021 was conducted, analyzing 24 articles using the Meta-Synthesis method. The identified value-creating factors were coded and ranked using the Shannon entropy method. The analysis revealed three main categories of value creation: the development of business infrastructure, the enhancement of business processes, and the improvement of market-oriented behaviors. These factors were ranked in the order of their importance. While research on social media's role in business has grown significantly in the past two decades, there has been no comprehensive study addressing value creation through social media in HBBs or prioritizing these factors. This study provides new insights into this underexplored area of research.