تحلیل محتوای چشم انداز، ماموریت و ارزش های شرکت های توزیع دارو ایران، مالزی و آمریکا (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
آرشیو
چکیده
شبکه توزیع، از مراحل کلیدی در زنجیره تأمین کالا به شمار می رود که نشان دهنده موجودی ها و جریان ها از نقطه نهایی تولید تا مشتری یا کاربر نهایی است. یکی از این صنایع به جهت حساسیت محصول و جامعه هدف آن، صنعت توزیع دارو است. از عناصر جهت ساز در مسیر آتی این شرکت ها بیانیه ماموریت بوده که در پژوهش حاضر به مقایسه این عناصر در اقتصاد در حال ظهور کشور ایران و کشور مالزی و اقتصاد توسعه یافته کشور آمریکا پرداخته شده است. نمونه پژوهش، شرکت های منتخب توزیعی دارو در سه کشور است که به صورت هدف مند انتخاب شده اند. روش پژوهش تحلیل مضمون بوده است. نتایج پژوهش نشان می دهد در شرکت های ایرانی تاکید چشم انداز بر بعد رقابت محوری بوده و بعد از آن هم بعد هیجانی و جغرافیایی قرار دارند. در حالی که در کشور مالزی مشتری محوری مبنای عمل بوده است.در بعد ماموریت شرکت های ایرانی، کارکنان دارای بیشترین درصد و توجه به فلسفه و تصور مردم دارای کمترین درصد از بین شرکت های منتخب است،در حالی که در شرکت های منتخب در کشور مالزی، بعد کارکنان دارای کمترین درصد بوده است. در شرکت های منتخب کشور ایران، مشتری مداری و مسئولیت پذیری جهت گیری های اصلی ارزش ها انتخاب شدند در حالی که برای شرکت های کشور مالزی مسئولیت پذیری با اقتدار در اولویت بوده است. برای شرکت های منتخب کشور آمریکا رویکرد اصلی در چشم انداز مبتنی بر رقابت محوری بوده و در ماموریت خود بعد محصول را اولویت قرار داده و در ارزش های خود هم برجامعه و محیط زیست (مسئولیت پذیری) متمرکز شده اند.Content analysis of the vision, mission and value of pharmacy distribution companies in Iran, Malaysia and America
IntroductionThe distribution network is one of the key steps in the product supply chain, which represents the inventory and flows from the final point of production to the customer or the end user, which is of great importance for some specific industries, one of the industries for The sensitivity of the product and its target community is the pharmacy distribution industry. One of the guiding elements in the future direction of these companies is the mission statement, which in the current research seeks to compare these elements in Iran and Malaysia as an emerging economy and the United States as a developed economy. The mission, vision, and value determine the direction of the organization and are one of the main priorities for the implementation of the organization's strategies because as red lines, they prevent the organization from going in the wrong direction and give them direction, hence determining the priority. Their products are of great importance in different companies, while pharmaceutical companies are of double importance due to their high sensitivities. This research can also help Iranian companies to improve their position with the benchmark of the best pharmacy distribution companies in the world.Methodology The population of the research is all selected distribution companies in three countries, which were selected purposefully. 23 Iranian companies were selected in the pharmacy distribution companies’ section, 13 companies were selected in the Malaysian companies’ section, and 7 companies were selected in the American companies’ section. The reason for choosing Iranian, American, and Malaysian companies was that based on indicators such as quality of life, economic freedom, etc., Iran ranks last among the three countries, Malaysia ranks second and The United States has placed in the first category, the main goal of the researchers in choosing these three countries was to be able to improve the scope and credibility of their research as much as possible, and among the possible options ahead, the best option is to choose a country from Each one was from a different class. The research method was based on theme analysis. There are different approaches to thematic analysis, based on Brown and Clark's research, the considered approaches are classified into three categories: reliability, code book, and reflection. The basis of difference between these approaches is based on data extraction, so if the data is subjective and from interviews, The reflective approach will be the best option, and if the basics of data extraction are from websites, books, etc., the code book method is recommended. In this method, several approaches differ based on the type of monitoring. The current research has also used the codebook approach based on the explanations provided. For the validity of the current research, the confirmability index was used, and in this way, Two PhD students were used in the data analysis, and finally, after summarizing and comparing the results, it was accepted with a participation percentage 0.81%. Results and Discussion After collecting the data, the results of the research show that in Iranian companies, the focus of the vision is on the competitive dimension and after that in order of priority emotional and geographical dimensions, while in Malaysia, the customer-oriented dimension is the basis of action. In the mission statement of Iranian companies, the most repeated frequency is related to the employees’ dimension, and the dimension related to attention to people's perception has the lowest percentage among the selected companies, while in Malaysia and among the selected companies, the employee's dimension has the lowest percentage. In Iran, customer orientation and responsibility selected as the main orientations of values, while for the country of Malaysia, responsibility-oriented with authority has been prioritized. For the United States, the main approach in the perspective is based on competition-oriented, and in the mission statement They have prioritized the product aspect and focused on society and environment (responsibility) in their values.Conclusion From the results of the present research, it can be pointed out that for countries like the United States, which is based on the perspective of distribution companies based on competition, it is by the ranking of Hofstede's cultural pattern model, which is generally the source of individualism and high power distance in this country. It has also been a source of accountability for Malaysia, which indicates its connection with collectivism, risk aversion, and low power distance. For Iran, customer and responsibility were the basis, and by Hofstede's model, the indicators compiled for Iran were average, and this balance has been observed in this research. it is suggested that to better advance the mission statements of pharmaceutical distribution companies towards a certain direction, a relative balance between the key partners, employees, products, and customers, they can achieve the maximum satisfaction of the stakeholders.
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