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مقاله ی حاضر به بررسی تغییراتی که به واسطه شبکه های ارتباط جمعی در سبک زندگی افراد جامعه ایجاد می شود پرداخته است. سئوال اصلی این است که تغییرات مذکور چه تاثیری بر هویت ملی ایرانیان داشته اند؟ بر اساس فرضیه این مقاله سبک زندگی به طور عملی بستری است که هویت فردی و جمعی را بازتاب می دهد. در این پژوهش با صحه گذاشتن بر مقوله جهانی شدن نظام ارزشها، شبکه های ارتباط جمعی مهمترین ابزار در راستای تحقق این مقوله در نظر گرفته شده اند. بر اساس یافته های پژوهش، هویت ملی ایرانی از زمان انقلاب اسلامی، مذهب را به عنوان یکی از پایه های اصلی هویت ملی ایرانی و در راستای استقرار امت اسلامی قرار داده است. این در حالی است که شبکه های ارتباط جمعی در تضعیف روحیه مذهبی و رشد فردگرایی اثرگذار بوده اند. این تاثیر در تغییراتی که در سبک زندگی فعلی ایرانی در حال شکل گیری است مشهود می باشد. نتیجه تحقیق نشان داد که پیامد تضعیف هویت ملی در عمل باعث تقویت هویت قومی و کاهش مشارکت سیاسی و اجتماعی شهروندان ایرانی شده است. این مقاله با استناد به اسناد و منابع کتابخانه ای و به روش کیفی از نوع تحلیلی توصیفی ارائه شده است.

Globalized lifestyles through mass communication networks and its impact on Iranian national identity

This article examines the changes that are caused by mass communication networks in the lifestyle of people in the society. The main question: What effect have the aforementioned changes had on the national identity of Iranians? Based on the hypothesis of this article, lifestyle is practically a platform that reflects individual and collective identity. In this research, by validating the category of globalization of the value system, mass communication networks are considered the most important tools in order to realize this category. According to the findings of the research, the Iranian national identity since the Islamic revolution has placed religion as one of the main foundations of the Iranian national identity and in line with the establishment of the Islamic nation. Meanwhile, mass communication networks have been effective in weakening the religious spirit and growing individualism. This effect is evident in the changes that are taking place in the current Iranian lifestyle. The result of the research showed that the consequence of the weakening of the national identity has actually strengthened the ethnic identity and reduced the political and social participation of Iranian citizens. This article is presented by referring to documents and library sources and using a qualitative analytical-descriptive method. Keywords: Lifestyle, globalization, national identity, religious identity, mass communication networks Introduction At the first level of meaning, lifestyle seems to be a personal choice. But at a deeper level, it is the result of a person's interaction with the surrounding environment and being influenced by it. Also, there is a direct relationship between the lifestyle of the people of a group and the identity they consider for themselves. In fact, people show their identity through their lifestyle. Identity can be individual or collective. National identity is considered the most important form of collective identity in a political system because it plays a key role in the cohesion and harmony between the people of that society. Belonging to the national identity is a determining factor in creating a sense of commitment and participation in people towards their country. For this reason, it can be argued that in the policies that are made to shape the collective and national identity, an effort is made to implicitly program the lifestyle for them. It should be consistent with the considered identity. In the current century, which has started with the increasing dominance of communication technology, the relationships between people have expanded not at the local or even national level, but in a transnational way. Communication technology is known as the most important tool of globalization. With the help of this technology, a model or models for the life of a wide range of people are promoted, which do not match their cultural, social, family and religious origins. In the present study, the author's aim was to investigate the changes made in the lifestyle of Iranians and its impact on the category of national identity. In other words, the main question is how these changes have been able to challenge the national identity? Methodology In order to reach the result, the author collected library data and described and analyzed it with the help of researches in this field that have investigated the changes made by mass communication networks in the life of Iranian society in line with the subject of this article. As a result, this article is presented by referring to documents and library resources and using a qualitative analytical-descriptive method. Result The findings of the research emphasize this important statement that the emergence of communication technology and the expansion of mass communication networks are seriously changing the traditional forms of communication methods, actions, beliefs and convictions. In fact, these components are renewing and adapting themselves to the values ​​demanded in thes

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