ارتباط عمیق بین زنجیره تأمین و ظرفیت جذب دانش: راهبردی برای بهبود عملکرد توسعه محصولات ورزشی (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
آرشیو
چکیده
این پژوهش با هدف بررسی ارتباط عمیق بین زنجیره تأمین و ظرفیت جذب دانش و ارائه راهبردهایی برای بهبود عملکرد توسعه محصولات ورزشی انجام شده است. این تحقیق توصیفی-پیمایشی از نوع همبستگی است که اطلاعات مورد نیاز از طریق پرسشنامه جمع آوری شده است. برای این منظور، 385 نفر از مدیران و کارکنان شرکت های تولیدی ورزشی کشور به صورت تصادفی و بر اساس فرمول کوکران به عنوان نمونه آماری انتخاب شدند. برای جمع آوری اطلاعات از پرسشنامه های استاندارد توسعه محصول (منظمی، 1396)، ظرفیت جذب دانش (جاوالگی و همکاران، 2014)، و یکپارچگی زنجیره تأمین (فلاین و همکاران، 2010) استفاده شد. برای آزمون فرضیه های پژوهش از روش حداقل مربعات جزئی و نرم افزار اسمارت پی ال اس استفاده گردید. یافته ها نشان داد که هماهنگی و یکپارچگی بین زنجیره تأمین و ظرفیت جذب دانش تأثیر مثبت و معناداری بر عملکرد توسعه محصول دارد. این نتایج نشان می دهند که جذب دانش برای تحقق اهداف توسعه محصولات ورزشی از الزامات رشد کسب و کارهاست. اقداماتی مانند توسعه فرآیندهای هماهنگی در تأمین مواد اولیه، بهبود فرآیندهای تولید، و افزایش توانایی جذب و استفاده از دانش فنی و مدیریتی می تواند به بهبود قابل توجهی در کارایی و عملکرد صنعت ورزشی، به ویژه در زمینه توسعه محصولات و ارائه خدمات ورزشی، منجر شود.The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development
Supply chain integration is essential for the efficiency, growth, and economic development of countriestowards gaining a competitive advantage. Over the past decade, there has been a growing consensus onthe importance of establishing integration throughout the supply chain. Discussions related to supplychain management have also been considered one of the most powerful operational paradigms forenhancing the competitive advantage of manufacturing and service organizations (Ebrahim Pour et al.,2015). The literature on product development continues to grow. Product development refers to theprocess of transforming a market opportunity and a set of assumptions about product technology into amarket-available product (Rubera et al., 2016). Acquiring knowledge management entails setting upsystems to obtain internal and external knowledge, such as utilizing raw data or examining new productsof a competitor (Pashaie & Abdavi, 2016). Based on the provided information, sports companies needto preserve their employees' knowledge and should proactively acquire and transfer senior staff'sknowledge to other employees while continuously updating their learning over time. With theincreasing knowledge of citizens, companies are obliged to observe and utilize updated and newlycreated knowledge to compete against rivals. In the current competitive environment, knowledge isconsidered the primary source for producing goods, and their profitability heavily depends on theknowledge applied. Therefore, evaluating the investment value in knowledge is very complex as it mayresult in both disappointment and growth and profit. However, so far, no research has been conductedon the integration of supply chains and the use of knowledge capacities in sports companies. For thisreason, conducting research in this area can help fill this gap and provide suitable suggestions fordeveloping sports products based on supply chain integration and knowledge capacities. Therefore, theaim of this research is to answer the question of what impact supply chain integration and knowledgeabsorption capacity have on the performance of sports product development. The research method isapplied in terms of objectives and descriptive in terms of execution, employing a survey approach. Thestatistical population of the research consists of managers and employees of sports productioncompanies in Iran. To evaluate the model fit and test research hypotheses, 385 individuals wereexamined. Field research and questionnaire tools with random sampling were used to collect data.Structural equation modeling with a partial least squares approach and PLS software were used for dataanalysis. The findings indicate that deep coordination and integration in the supply chain and knowledge absorption capacity positively and significantly affect the performance of product development. Thesefindings confirm that knowledge-absorption-based integration is essential for achieving the goals ofsports product development. Therefore, we conclude that the absorption capacity of knowledge can beconsidered as a multi-level structure. At the lowest level, the individual level of knowledge absorptioncapacity is situated. At this level, the relationship between knowledge absorption capacity and learningis entirely intuitive. In this context, memory has been mentioned, where previously accumulatedknowledge, the ability to store knowledge, and its retrieval are facilitated. This dynamic process reflectsthe concept of knowledge absorption capacity, where previous relevant knowledge facilitates learningor absorption of new relevant knowledge. Considering the role of information, its search is also ofparticular importance for knowledge management systems. Effective search increases the speed ofinformation retrieval and sharing, enhancing productivity. In other words, employees only utilizeknowledge management systems when they offer excellent performance for searching neededknowledge content. With the development of advanced search capabilities, access to individuals'knowledge doubles. Thus, by using knowledge management systems, the detection of unknownknowledge within the company becomes feasible. Undoubtedly, establishing a customer knowledgebase with the ability to monitor and analyze experiences, opinions, and suggestions recorded in productrecords provides a foundation for product improvement and development. In other words, by enablingfeedback and experience recording for products, product strengths and weaknesses become visible tocustomers for free, and improvement and development solutions are registered in the company'sknowledge base. Given the findings of this research, attention to creating integration among differentelements of the supply chain, along with policies and programs to increase knowledge absorptioncapacity in organizations and sports companies, is crucial. These actions include developingcoordination processes in the supply of raw materials, improving production processes, and increasingthe ability to absorb and utilize technical and managerial knowledge. These efforts can significantlyimprove the efficiency and performance of the sports industry, especially in the development ofproducts and the provision of sports services.
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